If you're ready to elevate your real estate marketing game, B-roll is your secret weapon. In this guide, we’ll walk you through the essentials of capturing smooth, high-impact B-roll footage that makes your listings (and your personal brand) stand out. Whether you're filming a cozy listing or the buzz of your local coffee shop, these tips will help you shoot like a pro.

B-roll refers to quick, simple video clips that highlight your listings, your local area, and even yourself. Think of it as the background footage that adds depth, context, and storytelling power to your content. It’s especially effective on social media, where polished, visual snippets grab attention fast.

Here are a few quick tips to enhance your video quality before you even hit record:

If you're using an iPhone, make sure your settings are optimized:

Common Filming Mistakes (and How to Avoid Them)

Filming at 0.5x zoom (which often creates a distorted look)

Capture multiple tight shots instead of long sweeping ones

Practice these smooth, repeatable motions:

Shift – Gently move the camera side to side

Rock Forward – Slightly move forward toward your subject

Capture Movement – Subtle actions like opening curtains or walking forward

Organizing your content like this makes it easy to batch create, repurpose, and stay consistent without constantly scrambling for footage.

What to Film: A B-Roll Shot List for Every Scenario

Listing reels are powerful. When done well, they reach a wide net of potential buyers and open direct conversations with leads with questions like “Is this house still available?"

Use this section to help you get scroll-stopping listing clips for your reel.

Local reels are a secret weapon for attracting locals (future buyers & sellers) and people relocating to your your area.

The hardest part about filming local b-roll? Remembering to capture it when you’re out and about – this section gives you the ideas to make it easy.

Restaurants: Walk into the restaurant, food arriving at the table, ambiance

Coffee Shops: Order a drink, take a sip, laptop setup

Shops: Local boutiques, artisan goods, street views

Scenery: Sunrise, waterfront views, bike rides, walking the sidewalk

Community Events: Farmers markets, festivals, patios

Strolling on the sidewalk with your dog, on a walk, or biking 

Filming through a rolled down car window 

Use a tripod or partner up with a friend to help. Use this section for inspiration whether you’re at a listing, in your own home, or out and about in your city.

Showing your face creates instant trust with the viewer. Personal reels are great for nurturing followers and jumping on trends.

How to Record B-Roll as an Agent in 2025: The Ultimate Guide

If you’re a real estate agent looking to grow your business on Instagram in 2025, you don’t need to reinvent the wheel. You just need a smart, consistent strategy. Here’s a simple, effective plan to show up online, connect with your audience, and turn followers into clients.

Make it a weekly habit to preview at least one listing. Reach out to local agents and ask to feature their properties, giving proper credit in your captions. This keeps your content fresh and positions you as active in the market.

Capture the vibe of your city with short video clips of neighborhoods, coffee shops, parks, and hidden gems. Film these regularly while you’re out or set aside dedicated time to shoot around town. Local footage helps build connection and trust with your audience. 

Step Three: Focus on Scroll-Stopping Videos

Record short (3 to 6 second) clips that highlight small details like a sun-drenched window, a cozy corner, or a striking front door. Keep your camera steady, avoid big movements, and wipe your lens before recording. These types of clips stop the scroll and invite curiosity.

Step Five: Post Content That Speaks to Locals and Relocators

Every post should provide value to people living in your area or thinking about moving there. Showcase listings, local lifestyle content, and tips about relocating. Make your feed a go-to resource they want to follow.

Stay laser-focused on what your audience actually wants. Skip general educational posts that don’t serve your niche. Relevance boosts engagement more than random trends ever will.

Step Seven: Become Your City’s Number One Hype Girl or Guy

Follow and support local businesses, creators, and community accounts. Show love in the comments, tag them in stories, and build relationships. Showing up consistently for your city helps your city show up for you.

Step Eight: Use Stories to Build Relationships

Get on Stories daily. Share behind-the-scenes moments like grabbing coffee, touring a home, or working from your car. Use question boxes, polls, and DMs to create conversations, not just content. This builds trust and loyalty fast.

Step Nine: Use Storytelling Over Generic Tips

Instead of sharing generic real estate advice, share real client wins, market updates through the lens of a story, and educational tidbits wrapped in personal experience. This builds trust and keeps people coming back.

Join the Coffee & Contracts community to get templates, strategies, and support. It’s packed with tools to help you get seen, grow your following, and convert leads without burning out trying to create everything from scratch.

You don’t need to go viral to grow your business.

You just need to show up, stay focused, and create content that serves the people you want to work with.

Looking for the best content membership and community for real estate agents?

, we give real estate agents everything they need to show up confidently online — from customizable templates and content strategies to training on how to actually attract leads (yes, even from ChatGPT).

 and get an inside look into what C&C members have access to.

Thousands of super strategic, beautifully designed social posts.

Print marketing templates like listing presentations, buyer guide, relocation guides, and much more

Ready to build a brand that gets noticed 

How to Grow as a Real Estate Agent on Instagram in 2025

Reels vs. Carousels: What’s Actually Working on Instagram in 2025?

If you’ve been on Instagram for more than five minutes, you’ve probably heard that 

Even Adam Mosseri, Head of Instagram, has said,

“Videos tend to do better because they’re more engaging by nature.”

reels are amazing for visibility and reach

—that doesn’t mean carousels are dead.

carousels are still one of the most effective ways to educate, build trust, and convert

. When done strategically, they drive saves, shares, and real conversations in your DMs. Think of carousels as your opportunity to go deeper: to break down a concept, share a hot take, or walk someone through a mini-guide they’ll want to come back to later.


You just need to be intentional about when and why you’re using each.

In this post, I’m sharing 16 carousel templates that were created with strategy, design, and copy in mind—so you can start using them to grow your business 

16 Carousel Post Ideas for Real Estate Agents in 2025

*The post that has taken over real estate Instagram*

The Monthly Edit is a carousel post we provide each month – it breaks down local events, the real estate market, and a personal update to connect with your audience further.

It's shareable, save-able and drives viewers to take action - by signing up for your email, grabbing your freebie, or scheduling a consult.

*A great value-add piece of content without feeling too salsey*

This post highlights new listings in a specific area under a defined price point. It’s straightforward and value-driven, giving viewers a clear reason to engage—whether they’re actively searching or casually browsing.

[City Name] summer date spots (by price point)

*Designed to boost those shares, saves, and follows.*

A highly savable + shareable post for locals in your area, keeping you top of mind. Remember locals = future buyers & sellers!

Lessons I've learned in 2025 as a [City Name] real estate agent

*Get authentic while building your credibility*

Establish yourself as the go-to expert here. This style of post is meant for nurturing and building trust with your audience.

I asked ChatGPT to describe [City Name] suburbs as people

*One of our most popular trending reels turned into a carousel*

A spin on a trend that uses humor to drum up engagement & shares with locals and relocators. It's is playful, recognizable and easy to swipe through.

*Build connection by showing the behind-the-scenes of your life*

A personal post that builds connection. It works because it's casual, human, and easy to engage with. Great for staying visible and creating points of connection with your followers.

[City Name] Adventure Guide when temps push [90°]

*Positions you as the go-to local expert*

*Easy educational content that provides value to buyers*

This post tackles one of the biggest questions buyers are asking right now, making it instantly relevant and shareable. It positions you as the informed expert who can cut through the noise with real answers—not just generic market updates—which gets people commenting and reaching out for your free guide.

Spilling messages I got in my DMs this month

*Designed to peak curiosity while subtly building trust.*

This post is all about building trust and nurturing your audience. It reinforces your position as a resource to your clients and a helpful, active agent in your market.

Your weekend plans in [City Name] by mood

*Target locals with this saveable, shareable guide*

*Create transparency around you and your process.*

, this post is all about building trust, nurturing your audience, and showing them what working together would look like after an initial DM.

Smart [City Name] buyers are saving $100k+ on their mortgages (anyone can do it)

*Scroll-stopping hook that provides value and education to buyers*

This hook grabs immediate attention with the promise of saving 6 figures. It's short, sweet, and practical advice. Great for building trust and nurturing your audience.

You look really happy... thanks I live in [State]

*A highly shareable piece of content perfect for targeting locals*

Trend alert! This post is super shareable by locals. It paints the picture of what life looks like in your city or state. Remember locals = future buyers & sellers

*Nurture your followers by showcasing how other clients trust you.*

A personal post that builds credibility. It works because it subtly reinforces your position as the go-to agent in your market.

What I’d never do if I was buying a home in [City Name] right now

*Practical, no fluff or sales pitch advice buyers will appreciate*

16 Carousel Post Ideas for Real Estate Agents to Grow on Instagram in Summer 2025

Spoiler: this isn’t about hacking the algorithm — it’s about being Google-able

Let’s set the scene: Someone’s moving to your city. They open ChatGPT and type “Who’s the best real estate agent in [Your City]?”

👀 Does your name pop up? If not, don’t panic. You’re about to change that.
This guide walks you through exactly how to get your name in the AI conversation as a real estate agent.

More and more people are asking ChatGPT questions like: 

“Who’s the best real estate agent in [City]?” 
“Can you recommend a local Realtor to sell my house in [Neighborhood]?”

And ChatGPT doesn’t pull names out of thin air. It references:

If your name isn’t showing up yet — this guide is your roadmap to change that.

 is trained on public data from 2023 and earlier.

 (in GPT-4o) pulls real-time info — using resources like:

Review platforms like Yelp, Zillow, Realtor.com, Homes.com

Brokerage websites like Compass, Re/Max, etc.

So if your online presence is strong, consistent, and locally focused, you 

 show up when people ask AI for recommendations.

Step One: Optimize your Google Business + Bing Profile

I know, it feels like we all forgot about Bing after 2010. But plot twist: Microsoft owns ChatGPT. So if you haven’t already, 

Fill out your profile completely: contact info, business hours, service area, and a compelling description.

Add photos regularly — homes, headshots, behind-the-scenes.

Request new reviews from recent clients - try to get them to use keywords you want to come up for like relocate, neighborhood names, etc.

Use keywords that reflect your niche and location, like “St. Pete relocation Realtor.”

Link to your website and social channels.

Microsoft owns ChatGPT — and Bing powers its browsing results.

Claim your Bing Places listing. It’s free, fast, and another credibility signal.

Make sure your Bing listing matches your Google one for consistency.

Why this matters: Bing powers ChatGPT’s browsing tool. Google still dominates local SEO. You need both.

Step Two: Strengthen your presence on real estate platforms

ChatGPT heavily relies on real estate platforms like Homes.com for information.

Claim and update your profiles on Zillow, Realtor.com, Redfin, and Homes.com.

Use strong headlines like "Top Buyer Agent in [City]" or "Relocation Specialist in [City]."

Upload sold listings, active listings, and client reviews regularly.

Tip: Make sure your bio clearly states who you serve and what sets you apart.

Step Three: Publish a Blog Post That Answers the Real Question

“Who is the best real estate agent in [City]?”

What you specialize in (relocation, first-time buyers, etc.)

Client reviews or stats that support your credibility

Bonus: Google loves question-based blog titles. So does AI.

Step Four: Update Your Social Bios with Your Location

Your Instagram bio, Facebook page, and LinkedIn headline should all say what you do and where you do it.

Avoid just saying “Realtor®” or “Wife • Dog Mom • Coffee Addict.”

It’s cute, but ChatGPT can’t recommend you if it doesn’t know what city you’re in.

✅ Include your city in captions consistently

✅ Consistently talk about neighborhoods and local businesses

✅ Avoid posting content that isn’t local

Step Five: Get Featured (a.k.a. Build Backlinks)

Want to show up in those “Top 5 Realtors in [City]” lists?

Chamber of Commerce or neighborhood sites

Ask to contribute a tip, be interviewed, or collaborate. Every link back to your name and city helps boost your visibility.

📌 These third-party mentions are often prioritized by search engines — and AI trusts them more than your own bio.

Step Six: Create a Public FAQ Page with ChatGPT-Style Questions

Think about what someone might actually ask ChatGPT. Then put those Q&As right on your website. Examples:

What should I look for in an agent in [City]?

Who helps first-time home buyers in [City]?

What’s the market like in [Neighborhood]?


Answer like you would in a DM. Keep it real. Add a call-to-action. This is SEO that also works for AI.

Step Seven: Test It Yourself (Yes, Really.)

 feature in ChatGPT so it doesn’t know who you are and is unbiased.

“Who’s the best real estate agent in [Your City]?”

“Can you recommend a Realtor® near me in [City]?”

“Who specializes in relocation to [City]?”

If not: look at who is showing up. What platforms are they using? Are they mentioned in roundups or directories?

Reverse-engineer their strategy — then outwork them.

How To Show Up On ChatGPT When Someone Asks For A Local Real Estate Agent: The Ultimate Guide

 Reels work. You’ve seen agents grow their audience, build trust, and attract clients with them.


But every time you think about recording yourself talking to the camera, you freeze.

“Do I really have to show my face?” “What if I sound awkward?” “What if people don’t take me seriously?”

If that sounds familiar, you’re not alone — and we created something just for you. 

Here are 18 real estate Reel ideas that don’t require being on camera

 show up, build your brand, and generate leads.

Instead of filming a tour, these listing feature reels are performing great right now. Use B-roll of the house with a great hook to attract viewers and keep them watching.  

"I pass that house every day and have always wondered what it looks like"

Money can’t buy happiness but it can buy this [listing feature/style] home outside of [City Name]

If scripted market update reels aren't your vibe, these template ideas help you share high level market information in a way that performs great in the algorithm. Members, you can access these templates in your dashboard or by clicking the examples linked. 

Home prices in [City Name] the past 30 years

edian sales price of popular [City Name] neighborhoods

Who's moving to (and moving out of) City Name?

Targeting relocators? Highlight the unique aspects of your city by featuring activities, views, neighborhoods, and common pain points buyers may face. 

Top 3 things that shock people who move to [City Name]

If this is your vibe [emojis], move to [City]

Why people are choosing [City Name] over [Other City] this year

Gather B-Roll of local views, activities, hidden gems, and more to recreate these high-performing reels. Our members are seeing their content succeed when they share fun things happening that weekend, why they love where they live, or a weekend itinerary in their city.

You move to [City Name] and your camera roll looks like this in the summer

The person who sent you this wants to [local activity you have clips of] with you

Position yourself as the local market expert but revealing the facts about numbers in popular neighborhoods in your area. Not only will you showcase your expertise, but you'll create transparency and trust with viewers. 

[City Name] neighborhoods that are getting more expensiv

4 [City Name] neighborhoods where everyone wants in

Lean into the funnier side of real estate by creating reels that get a chuckle out of viewers which is great for your engagement. Take popular trends and twist them to fit a real estate prospective like the examples below! These examples either don't require you to be on camera or there's no-talking required. 

[Nickname] to my mom, [Nickname] to my kids, [Nickname] to my clients.

When I overhear someone talking about [buying/selling] in [City Name]

I asked ChatGPT to make dating profiles for neighborhoods in [City Name]. Here's what it said:

Looking for more video reel ideas for agents? The 

 membership provides monthly reel ideas, customizable captions, post templates, quarterly branding guides & more to help you start attracting clients online!

18 Reel Ideas for Camera-Shy Agents 

If you’re posting on Instagram but not seeing leads come through, you’re not alone. A polished feed and consistent Reels are great—but if you’re not pairing your content with smart lead magnets, you’re leaving opportunities on the table.

We recently asked our Coffee & Contracts community which lead magnets are bringing in the most engagement and conversions in 2025—and they delivered.

 to generate leads, start conversations, and grow their pipelines.


People don’t just want to know about homes—they want to know what it’s like to 

A well-designed PDF highlighting the best coffee shops, parks, date night spots, or things to domakes you look like the go-to local expert.


Offer these guides in exchange for an email address or DMs. Then follow up with listings or neighborhood-specific info.


Seasonal guides are fun, hyper-relevant, and highly shareable. Whether it's a “Summer in [City]” guide or a “Holiday Bucket List,” these position you as the 

New homeowners getting to know their area

Families, foodies, and anyone planning their weekends around Instagram tips

 Add a personal rec like “My favorite sunset spot” or “The 

Blog

How to Record B-Roll as an Agent in 2025: The Ultimate Guide

How to Grow as a Real Estate Agent on Instagram in 2025

16 Carousel Post Ideas for Real Estate Agents to Grow on Instagram in Summer 2025

How To Show Up On ChatGPT When Someone Asks For A Local Real Estate Agent: The Ultimate Guide

18 Reel Ideas for Camera-Shy Agents

How to Get Real Estate Leads from Instagram in 2025: Top Performing Lead Magnets

How She Sold 25 Homes on Instagram Without Spending a Single Dollar on Ads

What to Post on Instagram in Summer 2025 as a Real Estate Agent (That Actually Generates Leads)

Content ideas that generate leads on Instagram as a real estate agent in 2025

The Ultimate Guide to Instagram Stories for Lead Generation (for Realtors in 2025)

Instagram for Real Estate Agents: What’s Actually Working in 2025

What’s Working on Instagram for Real Estate Agents in 2025

How to Attract Sellers on Instagram with a Proven Lead Campaign

Blog

How to Record B-Roll as an Agent in 2025: The Ultimate Guide

How to Grow as a Real Estate Agent on Instagram in 2025

16 Carousel Post Ideas for Real Estate Agents to Grow on Instagram in Summer 2025

How To Show Up On ChatGPT When Someone Asks For A Local Real Estate Agent: The Ultimate Guide

18 Reel Ideas for Camera-Shy Agents

How to Get Real Estate Leads from Instagram in 2025: Top Performing Lead Magnets

How She Sold 25 Homes on Instagram Without Spending a Single Dollar on Ads

What to Post on Instagram in Summer 2025 as a Real Estate Agent (That Actually Generates Leads)

Content ideas that generate leads on Instagram as a real estate agent in 2025

The Ultimate Guide to Instagram Stories for Lead Generation (for Realtors in 2025)

Instagram for Real Estate Agents: What’s Actually Working in 2025

What’s Working on Instagram for Real Estate Agents in 2025

How to Attract Sellers on Instagram with a Proven Lead Campaign

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