How to Grow as a Real Estate Agent on Instagram in 2025

If you’re a real estate agent looking to grow your business on Instagram in 2025, you don’t need to reinvent the wheel. You just need a smart, consistent strategy. Here’s a simple, effective plan to show up online, connect with your audience, and turn followers into clients.

Step One: Feature a Listing Weekly

Make it a weekly habit to preview at least one listing. Reach out to local agents and ask to feature their properties, giving proper credit in your captions. This keeps your content fresh and positions you as active in the market.

Step Two: Gather Local Clips

Capture the vibe of your city with short video clips of neighborhoods, coffee shops, parks, and hidden gems. Film these regularly while you’re out or set aside dedicated time to shoot around town. Local footage helps build connection and trust with your audience.

Step Three: Focus on Scroll-Stopping Videos

Record short (3 to 6 second) clips that highlight small details like a sun-drenched window, a cozy corner, or a striking front door. Keep your camera steady, avoid big movements, and wipe your lens before recording. These types of clips stop the scroll and invite curiosity.

Step Four: Organize Content in Albums

Create three albums on your phone:

• Personal/Realty & B-roll
• Local B-roll
• Listing B-roll

Organizing your content like this makes it easy to batch create, repurpose, and stay consistent without constantly scrambling for footage.

Step Five: Post Content That Speaks to Locals and Relocators

Every post should provide value to people living in your area or thinking about moving there. Showcase listings, local lifestyle content, and tips about relocating. Make your feed a go-to resource they want to follow.

Step Six: Avoid Irrelevant Content

Stay laser-focused on what your audience actually wants. Skip general educational posts that don’t serve your niche. Relevance boosts engagement more than random trends ever will.

Step Seven: Become Your City’s Number One Hype Girl or Guy

Follow and support local businesses, creators, and community accounts. Show love in the comments, tag them in stories, and build relationships. Showing up consistently for your city helps your city show up for you.

Step Eight: Use Stories to Build Relationships

Get on Stories daily. Share behind-the-scenes moments like grabbing coffee, touring a home, or working from your car. Use question boxes, polls, and DMs to create conversations, not just content. This builds trust and loyalty fast.

Step Nine: Use Storytelling Over Generic Tips

Instead of sharing generic real estate advice, share real client wins, market updates through the lens of a story, and educational tidbits wrapped in personal experience. This builds trust and keeps people coming back.

Step Ten: Join Coffee & Contracts

Join the Coffee & Contracts community to get templates, strategies, and support. It’s packed with tools to help you get seen, grow your following, and convert leads without burning out trying to create everything from scratch.

You don’t need to go viral to grow your business.

You just need to show up, stay focused, and create content that serves the people you want to work with.

Looking for the best content membership and community for real estate agents?

At Coffee & Contracts, we give real estate agents everything they need to show up confidently online — from customizable templates and content strategies to training on how to actually attract leads (yes, even from ChatGPT).

You can get a free week of C&C content and get an inside look into what C&C members have access to.

• Thousands of super strategic, beautifully designed social posts.
• Weekly trending reels
• Monthly content calendar
• Print marketing templates like listing presentations, buyer guide, relocation guides, and much more
• Email templates

AND SO MUCH MORE.

Ready to build a brand that gets noticed and generates results? Start your free trial here! (no credit card required) 👉 Join the membership