How To Show Up On ChatGPT When Someone Asks For A Local Real Estate Agent: The Ultimate Guide

Spoiler: this isn’t about hacking the algorithm — it’s about being Google-able

Let’s set the scene: Someone’s moving to your city. They open ChatGPT and type “Who’s the best real estate agent in [Your City]?”

👀 Does your name pop up? If not, don’t panic. You’re about to change that.
This guide walks you through exactly how to get your name in the AI conversation as a real estate agent.

Why It Matters

More and more people are asking ChatGPT questions like:

“Who’s the best real estate agent in [City]?”
“Can you recommend a local Realtor to sell my house in [Neighborhood]?”

And ChatGPT doesn’t pull names out of thin air. It references:

• Trusted public sources
• High-authority websites
• Profiles with clear local relevance

If your name isn’t showing up yet — this guide is your roadmap to change that.

How Does ChatGPT Work?

ChatGPT (without browsing) is trained on public data from 2023 and earlier.

ChatGPT with browsing (in GPT-4o) pulls real-time info — using resources like:

• Bing Places listings
• Google Business Profiles
• Review platforms like Yelp, Zillow, Realtor.com, Homes.com
• Brokerage websites like Compass, Re/Max, etc.
• Your social media bios
• Local blogs or press features

So if your online presence is strong, consistent, and locally focused, you can show up when people ask AI for recommendations.

Step One: Optimize your Google Business + Bing Profile

I know, it feels like we all forgot about Bing after 2010. But plot twist: Microsoft owns ChatGPT. So if you haven’t already, claim your Bing Places listing.

Start with Google:

• Fill out your profile completely: contact info, business hours, service area, and a compelling description.
• Add photos regularly — homes, headshots, behind-the-scenes.
• Request new reviews from recent clients - try to get them to use keywords you want to come up for like relocate, neighborhood names, etc.
• Use keywords that reflect your niche and location, like “St. Pete relocation Realtor.”
• Link to your website and social channels.

Don’t ignore Bing:

• Microsoft owns ChatGPT — and Bing powers its browsing results.
• Claim your Bing Places listing. It’s free, fast, and another credibility signal.
• Make sure your Bing listing matches your Google one for consistency.

📌 Why this matters: Bing powers ChatGPT’s browsing tool. Google still dominates local SEO. You need both.

Step Two: Strengthen your presence on real estate platforms

ChatGPT heavily relies on real estate platforms like Homes.com for information.

• Claim and update your profiles on Zillow, Realtor.com, Redfin, and Homes.com.
• Use strong headlines like "Top Buyer Agent in [City]" or "Relocation Specialist in [City]."
• Upload sold listings, active listings, and client reviews regularly.

Tip: Make sure your bio clearly states who you serve and what sets you apart.

Step Three: Publish a Blog Post That Answers the Real Question

Title it exactly like this: “Who is the best real estate agent in [City]?”

In the post, include:

• What you specialize in (relocation, first-time buyers, etc.)
• Client reviews or stats that support your credibility
• Neighborhoods or areas you serve
• What makes your approach unique
• A clear CTA to work with you

📌 Bonus: Google loves question-based blog titles. So does AI.

Step Four: Update Your Social Bios with Your Location

Your Instagram bio, Facebook page, and LinkedIn headline should all say what you do and where you do it.

Avoid just saying “Realtor®” or “Wife • Dog Mom • Coffee Addict.”

It’s cute, but ChatGPT can’t recommend you if it doesn’t know what city you’re in.

Also:

✅ Include your city in captions consistently

✅ Use location hashtags

✅ Consistently talk about neighborhoods and local businesses

✅ Avoid posting content that isn’t local

Step Five: Get Featured (a.k.a. Build Backlinks)

Want to show up in those “Top 5 Realtors in [City]” lists?

Start reaching out to:

• Local bloggers or journalists
• Podcasts or YouTube creators
• Chamber of Commerce or neighborhood sites
• Mortgage pros or stagers with websites

Ask to contribute a tip, be interviewed, or collaborate. Every link back to your name and city helps boost your visibility.

📌 These third-party mentions are often prioritized by search engines — and AI trusts them more than your own bio.

Step Six: Create a Public FAQ Page with ChatGPT-Style Questions

Think about what someone might actually ask ChatGPT. Then put those Q&As right on your website. Examples:

• Who’s the best Realtor® in [City]?
• What should I look for in an agent in [City]?
• Who helps first-time home buyers in [City]?
• What’s the market like in [Neighborhood]?
  

Answer like you would in a DM. Keep it real. Add a call-to-action. This is SEO that also works for AI.

Step Seven: Test It Yourself (Yes, Really.)

Use the temporary chat feature in ChatGPT so it doesn’t know who you are and is unbiased.

Ask it:

• “Who’s the best real estate agent in [Your City]?”
• “Can you recommend a Realtor® near me in [City]?”
• “Who specializes in relocation to [City]?”

What shows up?

• If it’s you: 👏 amazing!
• If not: look at who is showing up. What platforms are they using? Are they mentioned in roundups or directories?

Reverse-engineer their strategy — then outwork them.

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