What to Post on Instagram in Summer 2025 as a Real Estate Agent (That Actually Generates Leads)
Summer is one of the best times to show up on Instagram and grow your real estate business—but only if your content speaks to the right people.
Not everyone scrolling is ready to buy or sell right now. That’s why your strategy should be built around who you’re trying to reach—not just what you’re trying to say.
Are you trying to attract relocators? Nurture local homeowners? Convert curious buyers? Stay top-of-mind with your sphere?
This guide breaks down what to post this summer based on your target audience—so you’re not just posting to stay consistent, you’re posting to connect, build trust, and generate leads.
Let’s get into it.👇
📦 Attract Relocation Leads
If you're in a market where people are moving in, your content should answer the questions they're too overwhelmed to ask. These buyers are wondering:
- “Where should I live?”
- “What’s it really like to live there?”
- “How much does it cost?”
- “Will I find community?”
- “What’s the process if I don’t even live nearby?”
Your job? Create content that helps them picture their life in your city and shows them you're the agent to make it happen.
End each of your posts with a call-to-action to capture their contact information:
"Comment "GUIDE" below to grab my FREE Relocation Guide breaking down [City Name] neighborhoods and the active listings in each area."
In Coffee & Contracts, we give you the Relocation Guide, landing page, and follow up email templates to convert your audience into leads.
Highlight neighborhoods and create neighborhood guides
People who are interested in relocating to your city are wondering "where should I look? What areas are best for us?" and this post provides the solution to their pain point. Break down neighborhoods by their vibe, location and price point to give potential clients a clear idea of where they could see themselves living.
Address the pain points: Where do I start? Where should I live?
This post speaks directly to one of the biggest questions relocators have — where should I live? It’s highly relevant, sparks saves and shares, and drives DMs from people looking for neighborhood recs or a guide.
Take it a step further: Rework the hook so it's even more specific to why people move to your area:
-> Moving from [Dallas] to [Weatherford]? Here's what you should know
-> Moving to [St. Pete] for the weather? Here's what you should know
-> Moving from the big city to [Franklin] to get in the country? Here's what you should know
Romanticize living in your city
Why do people move to your city? Lean into that with trending reel hooks and clips romanticizing what life is like in your area. For example:
"Oh, I wasn't sad... I just needed front porch nights & friendly neighbors"
"Oh, I wasn't sad... I just needed to live at the beach"
"Oh, I wasn't sad... I just needed to stop paying $5k/month on rent"
"Oh, I wasn't sad... I just needed a cute coffee shop 5 mins from my house"
đź“Ť Attract New Local Followers
Local content is your secret weapon. It doesn’t matter if someone’s buying or selling—they’re interested in where they live.
Skip the generic “best time to sell” posts and instead give them content they'll actually love, share, and engage with.
The Monthly Edit is a recurring carousel post we provide each month – it breaks down local events, the real estate market, and a personal update to connect with your audience further.
Where I take my friends to convince them to move to [City Name]
Shareable and aspirational posts that resonates with locals and people considering relocating. This post is super shareable which is what the algorithm wants to see to push it out to more people.
Simple, seasonal, and very shareable, this post drives direct action with a free resource for locals or relocators (your summer guide!)
đź’¬ Content That Shares Your Story & Reconnects with Your Sphere
The algorithm buries generic reminders like “Hey, I’m a Realtor!” Instead, you want to show up in ways that are human, entertaining, and recognizable.
Your sphere is wondering:
“What’s [Your Name] up to?”
“Are they still doing real estate?”
“Would I feel confident referring them?”
Create content that blends real estate with real life—photo dumps, trends, personal stories, or local favorites. It builds connection, not just visibility.
Share a photo dump of life lately in your city
People in your sphere are just curious what you've been up to. Share some photos from your camera roll of what you've been doing! Tie in some local interest by showcasing local spots you're loving.
Re-introduce yourself to new followers
As your account grows, it's important to continue to re-introduce yourself to your followers. Share your story, how you got into real estate, and what sets you apart.
Jump on trends to share your personality & stories
Trends are an easy way to show up consistently without overthinking. Use trending audios or formats to share behind-the-scenes moments and relatable stories. These posts get good engagement, allows people to get to know you, and keeps you top-of-mind.
🏠Buyer-Focused Instagram Content That Converts
Listing feature reels are key to generating leads on Instagram. Use this template to showcase a new listing you have, or ask an agent if you can promote their listing and give them credit if it's allowed in your local area.
Share lesser known neighborhoods
Acknowledge affordability concerns and showcase real neighborhoods that offer a more affordable alternative. Drive action without feeling salesy to access your free Neighborhood Guide
Compare rent prices to purchase prices
Many potential buyers are curious what it would look like on a monthly basis to buy versus rent. They're used to seeing "$3,000/mo" not "$600,000" – Show them what it looks like on a monthly basis when they purchase a home.
Share relatable content about the struggles of a first-time buyer (and how you solve it)
This post is funny and strategic. It speaks directly to the emotional spiral every future buyer goes through — saving listings, dreaming big, and feeling unsure about what to do next. It drives shares, saves, and laughs — while positioning you as the one to help turn that dream into a plan.
🏡 Seller Lead-Generating Content for Instagram
Generic “seller tips” don’t convert—because most people aren’t listing right now. But they’re always curious.
They’re wondering:
“What’s my home worth now?”
“Are homes selling in my neighborhood?”
Your job? Create content that everyone wants to click on—even if they’re not planning to sell today. Posts like “This home sold for 18% over asking in [Neighborhood]” or “How much equity does your zip code hold?” grab attention, build authority, and drive future leads.
Share market insights (and why it's relevant to homeowners)
Most homeowners are curious what their home would sell for (even if their not in the market). The beauty of sharing market insights is that it's relevant to the majority of people in your area: even those who don't even a home. Content like this is strategic because it can good engagement AND convert for those who are ready.
This post taps into one of the biggest homeowner blind spots: not knowing how much equity they’ve built. It speaks directly to that curiosity, builds urgency without pressure, and encourages DMs with a no-obligation offer.
Share what's happening in local neighborhoods
This post grabs attention with a strong hook, then taps into a feeling nearly every homeowner has: “What could mine be worth?” It creates curiosity without pressure, builds trust, and encourages DMs— even if they’re just looking. Great for starting conversations.
Ready to stop guessing and start generating leads from Instagram?
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