How She Sold 25 Homes on Instagram Without Spending a Single Dollar on Ads
Meet Maggie Whittington, an Indianapolis Realtor and Coffee & Contracts member who’s closed 25 homes using Instagram. How? Showing up consistently on Instagram. No fancy ads. No DM sales pitches. Just real, relatable content that connects with local buyers and sellers.
She’s proof that you have to have millions of followers to attract leads to your business using Instagram.
Want to see the content that helped her grow her business online? We’re pulling back the curtain and sharing the exact strategy behind her success.
How She Closed 25 Homes From Leads On Instagram
Strategy #1: She knows consistency is key
You don’t have to post every single day to attract leads. The secret? Quality over quantity.
Maggie stays top of mind with her followers by prioritizing 2-3 strategic posts per week. She knows that for her audience, she doesn't need to show up on the feed every single day. (It may be different for your audience!)
Instead she understands the power in creating high value content that boosts her engagement while showing up on her stories to stay in touch with her followers.
You can implement this strategy on your account by reviewing the posts you have scheduled this week. Are they filler or fluff? If so, consider swapping them out for value-packed resources, educational carousels, or an engagement boosting reel.
Members, lean into your Coffee & Contracts Dashboard to get expert guidance on trends, timely carousels, and so much more.
Strategy #2: She prioritizes relocation & local content
One thing you'll never see on Maggie's feed? "Just listed" graphics. She's shifted from static posts that take up space and don't provide engagement to reels and carousels that attract local leads.
Clever hooks work to slow the scroll and get eyes on her reels helping her content perform better in the algorithm!
Our advice? Romanticizing your local community or a listing has been proven to work for our members. Maggie pairs these reels with lead magnets like a neighborhood or home buying guides to quickly build a database of leads she can nurture.
Members, lean into the trending reels section on the dashboard for some inspiration!
Strategy #3: She shares glimpses into her personal life.
Maggie's followers don't just follow along for real estate content. They follow because she shows HER. She shows little sneak peaks into her, her likes and hobbies, and her life outside of real estate.
Clients want to work with someone they relate and feel connected to. Personalized content can help build that “like” factor and infuse authenticity into your brand.
Struggle to figure out how to get personal on your feed? We have hundreds of templates you can customize to showcase day-in-your-life carousels, "about me" pinned posts, and so much more.
Want to close more deals from Instagram?
If you're looking to close more deals from Instagram like Maggie, take a look at what's inside the Coffee and Contracts Membership.
Our team of active agents come together every month to brainstorm what's working really well *right now* on social media to generate leads…then we create templates that are tailor-made for you.
We're in the business of helping you save time, look great & generate leads.
Join Coffee & Contracts to access thousands of ready-to-customize templates: social media content, email templates, lead magnets, workbooks, and so much more
