16 Carousel Post Ideas for Real Estate Agents to Grow on Instagram in Summer 2025
Reels vs. Carousels: What’s Actually Working on Instagram in 2025?
If you’ve been on Instagram for more than five minutes, you’ve probably heard that video is king.
Even Adam Mosseri, Head of Instagram, has said,
“Videos tend to do better because they’re more engaging by nature.”
And while that’s true—reels are amazing for visibility and reach—that doesn’t mean carousels are dead.
In fact, carousels are still one of the most effective ways to educate, build trust, and convert. When done strategically, they drive saves, shares, and real conversations in your DMs. Think of carousels as your opportunity to go deeper: to break down a concept, share a hot take, or walk someone through a mini-guide they’ll want to come back to later.
So do you have to choose one or the other?
Nope. The algorithm doesn’t favor reels or carousels—it favors engaging content.
You just need to be intentional about when and why you’re using each.
In this post, I’m sharing 16 carousel templates that were created with strategy, design, and copy in mind—so you can start using them to grow your business right now.
Let’s dive in.
16 Carousel Post Ideas for Real Estate Agents in 2025
*The post that has taken over real estate Instagram*
Target Audience: Sphere
The Monthly Edit is a carousel post we provide each month – it breaks down local events, the real estate market, and a personal update to connect with your audience further.
It's shareable, save-able and drives viewers to take action - by signing up for your email, grabbing your freebie, or scheduling a consult.
[City Name] new listings under $XXX
*A great value-add piece of content without feeling too salsey*
Target Audience: Local Buyers
This post highlights new listings in a specific area under a defined price point. It’s straightforward and value-driven, giving viewers a clear reason to engage—whether they’re actively searching or casually browsing.
[City Name] summer date spots (by price point)
*Designed to boost those shares, saves, and follows.*
Target Audience: Locals
A highly savable + shareable post for locals in your area, keeping you top of mind. Remember locals = future buyers & sellers!
Lessons I've learned in 2025 as a [City Name] real estate agent
*Get authentic while building your credibility*
Target Audience: Sphere
Establish yourself as the go-to expert here. This style of post is meant for nurturing and building trust with your audience.
I asked ChatGPT to describe [City Name] suburbs as people
*One of our most popular trending reels turned into a carousel*
Target Audience: Locals & Relocators
A spin on a trend that uses humor to drum up engagement & shares with locals and relocators. It's is playful, recognizable and easy to swipe through.
*Build connection by showing the behind-the-scenes of your life*
Target Audience: Sphere
A personal post that builds connection. It works because it's casual, human, and easy to engage with. Great for staying visible and creating points of connection with your followers.
[City Name] Adventure Guide when temps push [90°]
*Positions you as the go-to local expert*
Target Audience: Locals
A highly savable + shareable post for locals in your area, keeping you top of mind. Remember locals = future buyers & sellers!
Will interest rates ever go back down?
*Easy educational content that provides value to buyers*
Target Audience: Buyers
This post tackles one of the biggest questions buyers are asking right now, making it instantly relevant and shareable. It positions you as the informed expert who can cut through the noise with real answers—not just generic market updates—which gets people commenting and reaching out for your free guide.
Spilling messages I got in my DMs this month
*Designed to peak curiosity while subtly building trust.*
Target Audience: Sphere
This post is all about building trust and nurturing your audience. It reinforces your position as a resource to your clients and a helpful, active agent in your market.
Your weekend plans in [City Name] by mood
*Target locals with this saveable, shareable guide*
Target Audience: Locals
A highly savable + shareable post for locals in your area, keeping you top of mind. Remember locals = future buyers & sellers!
What it looks like to work with me
*Create transparency around you and your process.*
Target Audience: Sphere
Inspired by @mortgagexashley, this post is all about building trust, nurturing your audience, and showing them what working together would look like after an initial DM.
Smart [City Name] buyers are saving $100k+ on their mortgages (anyone can do it)
*Scroll-stopping hook that provides value and education to buyers*
Target Audience: Buyers
This hook grabs immediate attention with the promise of saving 6 figures. It's short, sweet, and practical advice. Great for building trust and nurturing your audience.
You look really happy... thanks I live in [State]
*A highly shareable piece of content perfect for targeting locals*
Target Audience: Locals
Trend alert! This post is super shareable by locals. It paints the picture of what life looks like in your city or state. Remember locals = future buyers & sellers
*Nurture your followers by showcasing how other clients trust you.*
Target Audience: Sphere
A personal post that builds credibility. It works because it subtly reinforces your position as the go-to agent in your market.
What I’d never do if I was buying a home in [City Name] right now
*Practical, no fluff or sales pitch advice buyers will appreciate*
Target Audience: Buyers
This hook speaks to buyers by pointing out common mistakes in a direct, helpful way. It’s effective because it’s honest, easy to relate to, and packed with practical advice buyers can use. A great way to build trust and show up as the go-to expert without sounding too salesy.
