What’s Working on Instagram for Real Estate Agents in 2025

If I wanted to generate real estate leads on Instagram in 2025.. here's what we see working 👇🏻

Each month, our team analyzes what’s currently working on Instagram

Each piece of content we add to our Member’s Dashboard is strategically designed to get results. Here’s what we’re currently focusing on based on the trends we’re seeing...

Authentic, less-polished content

Content that looks like it’s a photo from your camera roll and you created it yourself directly in Instagram is typically performing better than highly-produced visuals.

Because of this, we incorporated a lot of this style in December templates.

High-quality content will still perform

While the less-polished, authentic content is performing well right now, there is still a place for polished, high-production content. However, it’s important that it’s unique, creative, and attention-grabbing.

Our style options are a mix of high-quality creative options and authentic, simple styles.

Reels continue to dominate

Reels continue to be the best way to reach new users and increase engagement. Agents who are posting local reels and listing feature reels are seeing great results.

We’ve created plenty of reel templates–customizable in both Instagram and Canva this month.

Local reels for lead gen

Local content—like featuring restaurants, events, or neighborhood highlights—is performing well because it helps you grow local followers.

We’ve created plenty of reel templates–customizable in both Instagram and Canva this month.

Storytelling > generic tips

Storytelling posts get way more engagement than generic tips because they’re emotional and memorable. Sharing real stories (like how you helped a client) makes people want to follow along, while generic advice tends to get scrolled past.

We always focus on storytelling and a unique perspective rather than generic tips in our member’s content strategy.

Showcasing listings with reels

Reels that showcase listings are one of the easiest ways to get people to DM you. They work because they show off something tangible—whether someone is ready to buy or just curious, it gives them a reason to reach out.

We have plenty of templates for these + weekly trending reel audios to use in your listing features.

Connect & show up consistently

Want to see more engagement? Engage with other local and real estate industry accounts intentionally and genuinely every day. Show your day-to-day life on stories consistently and watch your network grow on Instagram.

Check out the Extra Shots on each post for engagement and story strategies