How to Get More Views on Instagram Reels as a Real Estate Agent

Let me guess—you’re putting in the time creating Instagram Reels, but the views aren’t what you hoped for. It can feel so frustrating to keep up with trends, put yourself out there, and still struggle to stand out in the crowd.

The good news? Often, it’s just a few small changes that can make a big difference. With the right tweaks, your Reels can start grabbing attention, building engagement, and most importantly, generating leads. Let’s break it down.

The Power of the Hook 🪝

The first 2-3 seconds of your Reel are critical. This is your only opportunity to grab the attention of your audience and get them to stop scrolling. Without a strong hook, viewers will swipe right past.

💡 Hook Ideas for Real Estate Agents:

• Add text that answers a burning question your audience wants to know.
  • Example: “How much house can you buy for $500K in [your city]?”
• Use an intriguing or unexpected statement.
  • Example: “Why I tell my clients NOT to buy this kind of property…”
• Show fresh video content of a local landmark or hotspot your audience will recognize.

Keep It Short and Sweet 🎥

The length of your Reel matters. Most Reels perform better if they’re 10 seconds or less, and even talking-head videos should be under 45 seconds.

💡 Pro Tips for Shorter Reels:

• Cut out filler words like “um,” “and,” or long pauses.
• Limit b-roll clips to 2 seconds or less.
• Create short, engaging content that viewers will want to watch on repeat.

Leverage Trending Audio 🎶

Using trending audio isn’t just about staying relevant—it’s about visibility. Instagram often boosts Reels that use popular sounds.

↗️ How to Find Trending Audio:

• Instagram recently updated the app so many users can now see a trending audio tab in Instagram’s audio library.
• If you don't have this update yet, look for the upward arrow next to the song title in Instagram’s audio library.
• Save audio as you scroll through Reels so you can easily find it later.

Every week, our Coffee & Contracts team researches the latest Instagram trends, including top trending audio and Reel ideas, and shares them with our members—complete with links to examples for easy inspiration and repurposing!

Show Yourself 🤳🏻

While b-roll content of your city works, showing your face often leads to higher engagement. Your audience wants to connect with you!

Ideas for Recording by Yourself:

• Use a tripod to film quick b-roll clips around your city or listings.
• Film behind-the-scenes moments of your day as an agent—touring homes, prepping for an open house, or even grabbing coffee.

Get Help from Others:

• Partner with another agent in your office to swap phones and capture content together.
• Enlist family, friends, or assistants to help you record short clips.

Maximize Your Branding Session:

• Ask your photographer to capture b-roll during your next branding shoot.
• If possible, hire a videographer to grab high-quality video clips.

💡Pro Tip: Organize your b-roll into albums on your phone (e.g., “City B-roll,” “Listing Clips”) so you can easily find them when creating Reels.

https://coffeecontracts.com/post/quarter-1-2025-branding-photo-b-roll-guide

Coffee & Contracts provides members with a Quarterly Branding Guide which includes a list of b-roll clips!

Reels That Perform Well 🎞️

• Hyper-local footage: Show landmarks, neighborhoods, or businesses your audience will recognize.
• Polarizing topics: Share opinions or insights most agents wouldn’t dare say.
  • Example: “Why open houses might be overrated for sellers.”
• Behind-the-scenes content: Give a glimpse into your life as an agent.
• Listing Feature Reels: Highlight the best features of a home in 2-3 second clips (under 20 seconds total).
• POV Reels: Use humor or storytelling to connect with your audience.

🚫 Reels That Don’t Work:

• Full property tours: Instead, focus on 2-3 key features of the home in short, engaging clips.

Templates to Try for Real Estate Agents

Need a starting point? These Reel ideas are a perfect way to attract a local audience while keeping things engaging for your current followers:

https://coffeecontracts.com/post/come-get-a-coffee-with-me-in-city-name

• 24-Hour To-Do List in [Your City]: Share what a day in your life looks like while highlighting your local expertise.
• POV: You Move to [Your City]: Use humor or relatable content to connect with potential buyers.
• New Listing Feature Reel: Highlight a home’s best features in 20 seconds or less.

https://coffeecontracts.com/content-vault?whats_new=true

Coffee & Contracts releases brand new templates for members every 30 days! Our current library has over 113 Reel Templates for Real Estate Agents!

☝🏻 Pro Tips for Real Estate Agents to Get More Reel Views

Engage Your Audience: Reply to comments and DMs promptly to keep the conversation going.

Optimize for Local Reach: Use geotags, hashtags, and hyper-local content to attract the right audience in your area.

Post Consistently: The Instagram algorithm favors regular activity, so aim for at least 3-5 posts per week.

Test and Tweak: Analyze your Reel performance and see what hooks, lengths, or topics resonate most with your audience.

Small Changes Can Offer Big Results

Instagram Reels are one of the best ways to connect with your audience and generate leads as a real estate agent—but it’s all about working smarter, not harder. By refining your hooks, keeping your videos short, and leveraging trending audio, you can create Reels that capture attention and build engagement!

Remember, it’s not about being perfect—it’s about showing up authentically and consistently for your audience.

https://coffeecontracts.com/dashboard

Ready to for a Real Instagram Strategy?

At Coffee & Contracts, we make it easy for real estate agents to create engaging content that drives results. With thousands of customizable templates, lead magnets, and resources, you’ll have everything you need to stand out and grow your business.

Join Coffee & Contracts today and start creating Reels that attract leads and grow your following—without the guesswork! 🚀

👉🏻 Use code Blog15 for $15 off your first month!