You’re scrolling through Instagram, and you see that another real estate agent posted a hilarious reel. You know you see people using the same audio all the time, so you can just copy this person? Let’s dive into this topic: what is the etiquette on copying someone’s reel?

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You can always use someone’s Audio, but best practice is to come up with your own spin on the video content.

Go to a Reel that is using a popular Audio. Click the Original Audio. You’ll see the original video where the audio is from, as well as a ton of videos that clicked “Use Audio”. 

As an example, we’ll use this Reel we made from the trending Audio of Merilyn Streep’s voice in the Devil Wears Prada. She’s saying “And then when we get back to New York, we’ll need to contact um… Leslie, see what she can do to minimize the press on all of this.”

The original Reel:

It says, “When the Reel you didn’t put any effort into goes viral”

Our spin on it:

We took the concept of the reel and made it real estate related. Ours is captioned, “When you accidentally send a screenshot of your texts with the listing agent back to them”

How others used it:

If you click the Original Audio, you’ll see all of the Reels that used that same sound and their spin on it. On this page, you’ll see a ton of people replicated the original poster’s concept: when you reel gets more views than expected. However, a lot of users put their spin on it in regards to their industry.

If you do replicate the concept from the original Reel, it’s probably best to credit the creator.

It’s a bit tricky, because techincally if you use the creator’s Audio they automatically get credit because if someone clicks “Original Audio” on your Reel they will be brought back to the original reel. However, it’s probably best practice to actually give credit in the caption to the creator of the Reel. So if you used the Audio from @christinagalbato’s Reel AND copied her concept, you could put Credit: @christinagalbato at the end of your caption.

We recommend trying to put your own spin on it.

If you see a Reel that has a great audio you want to replicate, try to put your own spin on it. This will give you a better shot to go viral (AKA get more views, get more followers, and therefore get more leads!) Just ask yourself: What else could this apply to? For example, this Meryll Streep sound could work with the concept of you having a bad Zillow review from someone you didn’t actually work with, you having so many good Zillow reviews that you’re now a celeb, your Open House being the hottest thing on the street, 30 offers coming in on your listing and the press is going crazy… there are ALWAYS new ideas!

Haley Ingram

Haley is the Founder and CEO of Coffee & Contracts. When she's not helping agents grow their social media, you can find her at the beach or with her golden retriever, Lilo. Connect with her on Instagram @hayingram.