If I wanted to generate real estate leads on Instagram in 2025.. here's what we see working 👇🏻

Each month, our team analyzes what’s currently working on Instagram

Each piece of content we add to our Member’s Dashboard is strategically designed to get results. Here’s what we’re currently focusing on based on the trends we’re seeing...

Content that looks like it’s a photo from your camera roll and you created it yourself directly in Instagram is typically performing better than highly-produced visuals.

Because of this, we incorporated a lot of this style in December templates.

While the less-polished, authentic content is performing well right now, there is still a place for polished, high-production content. However, it’s important that it’s unique, creative, and attention-grabbing.

Our style options are a mix of high-quality creative options and authentic, simple styles.

Reels continue to be the best way to reach new users and increase engagement. Agents who are posting local reels and listing feature reels are seeing great results.

We’ve created plenty of reel templates–customizable in both Instagram and Canva this month.

Local content—like featuring restaurants, events, or neighborhood highlights—is performing well because it helps you grow local followers.

Storytelling posts get way more engagement than generic tips because they’re emotional and memorable. Sharing real stories (like how you helped a client) makes people want to follow along, while generic advice tends to get scrolled past.

We always focus on storytelling and a unique perspective rather than generic tips in our member’s content strategy.

Reels that showcase listings are one of the easiest ways to get people to DM you. They work because they show off something tangible—whether someone is ready to buy or just curious, it gives them a reason to reach out.

We have plenty of templates for these + weekly trending reel audios to use in your listing features.

Want to see more engagement? Engage with other local and real estate industry accounts intentionally and genuinely every day. Show your day-to-day life on stories consistently and watch your network grow on Instagram.

 on each post for engagement and story strategies

Creating resources that people will actually find value in and promoting these consistently is working to grow your email list.

Each of our email newsletter templates and lead magnets are packed with value.

Join Coffee & Contracts before prices go up on January 1st!

Use code “blog15” for $15 off your first month! 

What’s working on Instagram December 2025

What’s Working on Instagram for Real Estate Agents in 2025

How to Attract Sellers on Instagram with a Proven Lead Campaign

Seller leads are the lifeblood of a thriving real estate business. Whether you're helping homeowners move up, downsize, or relocate, connecting with potential sellers is key to growing your business. But how do you consistently attract and nurture seller leads in a competitive market? The answer: a well-executed 

In this blog, we’ll break down what a seller lead campaign is, why it’s essential for real estate agents, and how our new 

 can help you effortlessly implement one to grow your business.

A seller lead campaign is a strategic marketing effort designed to identify, attract, and nurture homeowners who may be considering selling their property. It typically involves offering something valuable (like a free guide) in exchange for their contact information, followed by consistent engagement to build trust and guide them toward listing their home with you.

Capture leads through lead magnets like guides or tools.

Nurture relationships with follow-up emails and personalized content.

Position you as a trusted expert ready to help when they decide to sell.

Generate high-quality leads and guide them through the decision-making process.

The ultimate goal of a seller lead campaign is to 

generate high-quality leads and guide them through the decision-making process.

 Use Instagram to grab the interest of homeowners with engaging content.

 Follow up with valuable, educational content to establish yourself as the go-to real estate expert.

 Nurture leads until they’re ready to list their home with you.

Seller lead campaigns are powerful because they give you a 

 instead of relying on random posts that may or may not resonate. By focusing on building relationships and delivering value upfront, you can create a consistent and targeted approach to attracting homeowners.

In today’s market, sellers aren’t just looking for an agent—they’re looking for someone with a clear strategy who understands their unique needs and can guide them with confidence.

Here’s why a simple, well-executed seller lead campaign works:

 Homeowners who opt in are already considering selling, making them more likely to convert into clients.

 Offering valuable resources through a structured campaign builds credibility and keeps your audience interested.

 A consistent strategy that includes follow-up emails and targeted social media posts ensures sellers think of you first when they’re ready to list.

With a clear game plan, you’ll spend less time guessing and more time connecting with the right audience—making every post and interaction count.

The Coffee & Contracts Seller Lead Campaign Template

 is a complete, done-for-you solution designed to make attracting and nurturing seller leads easier than ever. Here’s what’s included:


This beautifully designed guide helps homeowners feel confident about the selling process. It’s actionable, informative, and positions you as the expert they need to guide them.


Easily collect contact information through a form linked to your SOLD Playbook. Whether you use Flodesk or another email marketing tool, this template makes setup seamless.


Engage your leads with ready-to-use email templates that nurture the relationship and provide additional value. From the first download to ongoing communication, this email sequence keeps you top-of-mind.


Promote your lead magnet on Instagram with eye-catching templates for posts, Reels, and Stories. These posts are designed to drive traffic to your landing page and encourage homeowners to download the SOLD Playbook.


From setup to execution, we guide you through every step of the campaign so you can launch with confidence.

How Real Estate Agents Can Use This Campaign on Instagram

Instagram is a powerful platform for connecting with homeowners. Here’s how to leverage it for your seller lead campaign:

 Share Reels and Stories showcasing the value of the guide. Example: “Thinking about selling your home? Download my free SOLD Playbook and discover the steps to maximize your home’s value!”

 Use Reels to highlight neighborhoods, local businesses, or events that potential sellers might connect with.

 Add clear calls-to-action, like “Click the link in my bio to grab your free copy!”

 Use Instagram’s FAQs or Saved Replies to answer common questions about selling and share links to your Playbook.

Pro Tip: Organize and Track Your Campaign

 Schedule posts, Stories, and emails to ensure consistent promotion.

 Use tags to organize leads based on their level of interest.

 Monitor engagement and conversions to refine your approach and improve results.

Why Coffee & Contracts Members Love This Campaign

 takes the guesswork out of attracting and nurturing leads. With everything from lead capture to follow-up emails and Instagram content, it’s designed to help you:

Grow your email list and convert leads into clients.

Don’t let the competition get ahead—start your seller lead campaign today with our 

 From capturing emails to engaging leads and driving conversions, this done-for-you framework gives you everything you need to connect with sellers and grow your business.

 to access our Seller Lead Campaign template and so much more! 

Attract Sellers on Instagram

 looking to grow your local audience and turn Instagram into an actual 

, and we’ve simplified everything you need to know to 

get more engagement, reach more local buyers and sellers, and build your brand—without wasting time on content that doesn’t work.

The 3 Factors Instagram Algorithm Uses to Rank Content (Straight from Instagram HQ)

doesn’t show posts in chronological order

 that determine how far your post will reach.

pushed to new audiences or buried in the feed:

1. Watch time → The longer people watch your Reels, the better.

The more time people spend watching your content, the more Instagram pushes it to other users.

2. Likes per reach → More likes = better ranking for your followers.

 means Instagram will show your future posts to more of your followers.

3. Sends per reach → More shares = better ranking for new audiences.

, helping you reach potential buyers and sellers who 

Here’s how to optimize each one so Instagram ranks your content higher:

How to Improve These 3 Key Metrics (Watch Time, Likes, Shares)

1. Improve your watch time to increase reach

🛑 Hook Viewers in the First 3 Seconds:

“You won’t believe what $500K gets you in [city]!”

“This neighborhood is blowing up—here’s why.”

 Walk into a listing, open a door, or change locations to create instant visual interest.

 “Wait until you see the backyard on this one…”

The longer people watch, the more Instagram pushes your content to new viewers. Keep your videos 

 “3 things every first-time buyer in [city] needs to know.”

 Show quick clips of different rooms in a home or highlight different angles of a local hotspot.

 Many people watch without sound, so adding text keeps them engaged.

This reel hooks you in multiple ways: She does a visual hook by moving in the beginning of the video, she has a negative hook that keeps you curious "do not buy a car this year," she uses a title and closed captions so you can consume it even if the sound is off, she uses really quick cuts (there are no pauses), and she keeps it short and sweet. 

2. Increase likes to get your content shown to more followers

 your content gets, the higher Instagram ranks it for your 

 “Things every homebuyer in [city] has experienced.”

 “Why I became a real estate agent in [city].”

 “Here’s how I prepped this listing for the market.”

 “How I helped a family find their dream home in [neighborhood].”

 Use popular audio or voiceovers that fit your brand.

 Our blooper reels always get the most likes because they show personality!

Want to stay top of mind with your followers?

Want to reach new buyers & sellers in your city?

This reel below was unlike our usual value-packed content, but it allowed our followers to get a glimpse into the behind-the-scenes of creating our content, and was very relatable and funny. It got more likes than usual, and reached a ton of our followers that it typically would not.

3. Increase your shares to get your content seen to more non-followers

 “5 hidden coffee shops in [city] you need to try!”

 “Every homebuyer touring houses in [city] right now 😂.”

 “The 3 biggest mistakes buyers in [city] make.”

 “These new restaurants are opening in [city] this month!”

 Reel-worthy moments from listings or local hotspots.

Want your content to reach new buyers & sellers in your city?

The following example uses the hook "Send this to someone looking for an investment property in Philly's hottest neighborhood" – Encouraging the viewers to send this reel to someone.

Example of a Reel That Checks All 3 Ranking Signals

 "What $500K gets you in [city] vs. [neighboring city]"
✅ 

 → People stay to compare both homes.
✅ 

 → It’s relatable & interesting.
✅ 

 → Locals & out-of-towners DM it to friends.

A single post like this can generate more leads than weeks of “just listed” graphics.

 If your video doesn’t grab attention in 3 seconds, people scroll.
🚫 

 If you want local clients, your content needs to speak to 

 If you post but don’t respond to comments & DMs, you’re missing leads.
🚫 

If you focus on improving watch time, likes, and shares, Instagram will push your content to more of your followers AND to new audiences.

Want to implement this strategy the easy way?

, we give you plug-and-play templates designed to maximize reach, engagement, and local visibility—so you can focus on closing deals.

How Real Estate Agents Can Use Instagram’s Algorithm to Get More Local Followers & Leads (Updated for 2025)

? If so, you may have noticed Instagram reels showing up in the results—and it’s no accident.

As a Realtor, this is a huge opportunity. By optimizing your Instagram reels for 

, you can get your reels to show up on Google searches and attract potential clients. 🎉

Why Realtors should care about Google search results

When your reels appear in Google search results, you’re reaching people beyond Instagram—people who are already searching for answers about moving, buying, or living in your market. Imagine someone Googling 

 and finding your reel at the top of the results. You’re positioning yourself as the local expert before they’ve even thought about hiring a realtor.

And here’s what’s even better: after Googling a few local terms, I noticed a trend.

 to see what kinds of Instagram reels rank on Google. Here’s what stood out:


Every reel I found was posted within the past few weeks. This means 

—the more regularly you post, the more likely Google will surface your content.

“The future of Tampa real estate: My 2025 predictions”

 ranked high. Why? People love fresh, relevant information tied to what’s happening now or in the near future.


The agents whose reels were ranking consistently used city names, neighborhoods, and industry-specific hashtags like #TampaRealtor or #TampaRealEstate. Incorporating these into your captions and hashtags ensures your content is highly searchable for people exploring your area online.

The common thread? Local keywords, consistent posting, and timely topics. Let’s break down how you can do this.

4 Steps to Optimize Your Instagram Posts for Google

Before your reels can show up on Google, your Instagram account needs to be visible to search engines.

If your profile is private, Google can’t index your content—simple as that. Make sure your account is set to public.

✅ Turn on “Allow public photos and videos to appear in search engine results”

Instagram has a specific setting that allows your public content to show up in search engines.

“Allow public photos and videos to appear in search engine results.”

Once you’ve done this, Google will be able to index your reels and include them in search results. ✅

The key to ranking on Google is to create reels about topics people are actively searching for. After analyzing what’s working, here are a few content ideas to focus on:

Create reels that tie into current events or future-focused topics.

“The future of City Name real estate: My 2025 predictions”

“New developments coming to City Name this year”

“How interest rates are affecting City Name’s housing market”

 Look for local news stories, trends, or upcoming events that your audience will care about and create content around them.

Reels showcasing listings perform incredibly well because they’re specific and tied to local searches.

Focus on timeless content that people search for year-round, like:

“Moving to [City Name]: What you need to know”

“Best neighborhoods in [City Name] for families”

In Coffee & Contracts, we have tons of reel templates ready for you to pop your listing videos into.

Even with great content, your reels won’t rank unless they’re optimized for search. Here’s how to do it:

✅ Use local keywords in titles and captions

Make sure your reel title and caption include keywords people are searching for.


"Moving to Tampa? 5 neighborhoods you’ll love"


"Relocating to Tampa? 🌴 These 5 neighborhoods offer something for everyone:
1️⃣ Hyde Park – Historic charm & walkability.
2️⃣ Seminole Heights – Trendy and full of great restaurants.
3️⃣ South Tampa – Perfect for families with waterfront views.
4️⃣ Ybor City – A vibrant, historic district.
5️⃣ Wesley Chapel – Suburban living with all the amenities.

Which one is your favorite? DM me for personalized recommendations! 🏡

I’m [Your Name], a [City Name] fan girl and local real estate advisor. Comment 'GUIDE' & I’ll send you my Moving to [City Name] Guide—it’s full of tips, insights, and a step-by-step relocation process!"

When posting your reel, use the description field in advanced settings to provide a summary with keywords.


"This reel shares the top 5 neighborhoods in Tampa, perfect for families, professionals, and anyone relocating to the area. From historic homes to suburban charm, there’s a spot for everyone!"

Tag your city or neighborhood in the reel’s location. This helps both Instagram and Google associate your content with local searches.

Include hashtags that combine local and real estate-specific keywords, like:

Step 4: Share your reels across platforms

Reels that rank on Google often appear on more than one platform. Share your Instagram reels on:

: Upload your reel with a keyword-rich title like 

“Moving to Tampa: What you need to know.”

: Pin your reel with local keywords like 

: Embed your reel into a blog post with a matching title, like 

Quick checklist for getting reels on Google

Here’s a handy checklist to follow:
✅ Make your profile public and adjust your settings.
✅ Post regularly with local, timely topics.
✅ Use local keywords in titles, captions, and descriptions.
✅ Geo-tag your location and use local hashtags.
✅ Share your reels on YouTube Shorts, Pinterest, and your blog.

Getting your Instagram reels to show up on Google isn’t magic—it’s strategy. By focusing on 

 and staying consistent, you’ll boost your visibility, attract new clients, and establish yourself as the go-to real estate expert in your market.

Ready to take the guesswork out of content creation?

Creating content that connects with your audience 

 ranks on Google doesn’t have to feel like a full-time job. That’s exactly why we created Coffee & Contracts—to help you skip the overwhelm and get straight to posting.

Imagine this: You sit down to plan your week, open Coffee & Contracts, and BAM—you’ve got templates, captions, and reel ideas 

 No more stressing over what to post or how to write the perfect caption.

Here’s what we’ve got waiting for you:
✨ Instagram reel templates designed 


✨ SEO-friendly captions with local keywords already baked in.
✨ Content calendars and templates to make batching posts a breeze.
✨ Strategies to help you show up as the local expert your clients are searching for.

It’s all here for you, so you can stop spinning your wheels and start creating with confidence.

Instagram SEO for Realtors

How to Get Your Instagram Reels to Show Up on Google Search Results

What if you could batch your content in a single afternoon and have weeks’ worth of scroll-stopping posts? With these 50 b-roll ideas, you can.

B-roll is the supporting footage that adds depth, context, and personality to your videos. Picture this: a close-up of your latte at a cozy café, a slow pan of a charming neighborhood street, or the flicker of a candle on your desk as you prep for the day. It’s the small, easy-to-capture moments that make your content visually interesting and relatable — even when you’re not the main focus.

For real estate agents, b-roll is one of the simplest (and most fun!) ways to elevate your Instagram game. Instead of just talking to the camera, you’re letting your audience 

 your listings, your city, and a behind-the-scenes peek into your life. And trust us, 

 the stuff that makes people stop scrolling and actually pay attention.

B-roll doesn’t just make your content prettier — it makes it 

 You don’t need fancy equipment or hours of editing! All it takes is a few quick clips on your phone to build a library of content you can pull from anytime. Whether it’s a 10-second shot of you unlocking a door, walking through your favorite local park, or tidying up a gorgeous kitchen, b-roll is simple to capture and saves you time when you’re ready to post.

 Dynamic, eye-catching visuals (like a quick shot of the city skyline or a gliding view of a beautifully staged living room) grab attention and keep people watching longer — which the algorithm 

 You’re not just telling people you’re a local expert — you’re showing them. Think neighborhood hotspots, hidden gems, and the little details that give your city its charm. This makes you feel approachable, relatable, and like 

 B-roll is like your content Swiss Army knife. One afternoon of filming can give you enough material to create reels, stories, and posts for 

. That 8-second clip of a sunset over Main Street? Use it for a reel today, and then again in a story next month with a new caption.

 Whether it’s buyers, sellers, or locals looking for advice, b-roll helps you connect on a deeper level. You’re not just a real estate agent — you’re their go-to resource for all things 

Posts tagged in "Getting Started in Real Estate"

What’s Working on Instagram for Real Estate Agents in 2025

How to Attract Sellers on Instagram with a Proven Lead Campaign

How Real Estate Agents Can Use Instagram’s Algorithm to Get More Local Followers & Leads (Updated for 2025)

How to Get Your Instagram Reels to Show Up on Google Search Results

50+ B-Roll Video Ideas for Real Estate Agents on Instagram

Instagram for Real Estate Agents: Should You Have Two Separate Accounts?

How to Grow Your Followers on Instagram as a Real Estate Agent: The Ultimate Instagram Audit

One Week of Lead Generating Content Ideas for Real Estate Agents

How to Get More Views on Instagram Reels as a Real Estate Agent

The 2025 Guide to Instagram Reels for Real Estate Agents

18 Lead Magnet Ideas for Real Estate Agents

10 Instagram Features You May Not Know About for Real Estate Agents (Updated 2025)

Posts tagged in "Getting Started in Real Estate"

What’s Working on Instagram for Real Estate Agents in 2025

How to Attract Sellers on Instagram with a Proven Lead Campaign

How Real Estate Agents Can Use Instagram’s Algorithm to Get More Local Followers & Leads (Updated for 2025)

How to Get Your Instagram Reels to Show Up on Google Search Results

50+ B-Roll Video Ideas for Real Estate Agents on Instagram

Instagram for Real Estate Agents: Should You Have Two Separate Accounts?

How to Grow Your Followers on Instagram as a Real Estate Agent: The Ultimate Instagram Audit

One Week of Lead Generating Content Ideas for Real Estate Agents

How to Get More Views on Instagram Reels as a Real Estate Agent

The 2025 Guide to Instagram Reels for Real Estate Agents

18 Lead Magnet Ideas for Real Estate Agents

10 Instagram Features You May Not Know About for Real Estate Agents (Updated 2025)

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