Instagram continues to be one of the most powerful platforms for real estate agents to generate leads, and the strategies that work are constantly evolving. At Coffee & Contracts, we’re here to help you stay ahead by creating templates and resources based on the latest trends, making it easy to turn followers into clients.

If you’re looking to stand out on Instagram and drive real results, this guide covers what’s working 

 and throughout 2025 to help agents close up to 

 Let’s dive into the strategies that will set you apart this year.

Each piece of content we add to our Member’s Dashboard is strategically designed to get results. Here’s what we’re currently focusing on based on the trends we’re seeing.

People want authentic, less-polished content

Content that looks like it’s a photo from your camera roll and you created it yourself directly in Instagram is typically performing better than highly-produced visuals.

💡 Pro Tip: Try creating posts directly in Instagram to capture this effortless, real-life vibe. In the C&C membership, we have plenty of 

High-quality content will still perform well

While the less-polished, authentic content is performing well right now, there is still a place for polished, high-production content. However it’s important that it’s unique, creative, and attention-grabbing.

💡 In C&C: We offer a mix of authentic, simple designs and creative, high-quality templates to meet both needs. For example, check out 

Reels continue to be the best way to reach new users and increase engagement. Agents who are posting local reels and listing feature reels are seeing great results.

💡 Why It Works: Instagram's algorithm favors reels, pushing them to new audiences and helping you grow your local following. Take a look at this 

 as an example of what we provide our members!

Local content—like featuring restaurants, events, or neighborhood highlights—is performing well because it helps you grow local followers.

Local reels reach people in your area who don't already follow you. 

Storytelling posts get way more engagement than generic tips because they’re emotional and memorable. Sharing real stories (like how you helped a client) makes people want to follow along, while generic advice tends to get scrolled past.

Incorporate storytelling into your content strategy to build trust and keep your audience coming back. We focus on infusing

Reels that showcase listings are one of the easiest ways to get people to DM you. They work because they show off something tangible—whether someone is ready to buy or just curious, it gives them a reason to reach out.

 customizable templates for listing features

, along with trending reel audios, to make your job easier.

Want to see more engagement? Engage with other local and real estate industry accounts intentionally and genuinely every day. Show your day-to-day life on stories consistently and watch your network grow on Instagram.

 on each post for engagement and story strategies.

Creating resources that people will actually find value in and promoting these consistently is working to grow your email list.

💡 Why It Works: Offering something of real value builds trust and turns casual followers into warm leads. Browse our

Make Instagram Your Lead-Generating Machine in 2025

As we dive into 2025, now is the perfect time to refine your strategy and double down on what’s working. At Coffee & Contracts, we release fresh templates every month to help agents like you stay ahead of the curve.

🗓️ A monthly social media content calendar with Instagram posts and captions

🖨️ Printables: guides for buyers, sellers, FSBOs, new construction, home improvement, and more

Join Coffee & Contracts today and get a head start on transforming your Instagram strategy. Use code 

 for $15 off your first bill and see why agents are closing up to $8.4 million in deals from Instagram.

Generate Real Estate Leads on Insta 2025

 How to Generate Real Estate Leads on Instagram in 2025

Instagram has become such a powerful tool for real estate agents to build their brand and generate leads. The platform makes it simple for potential clients to ask questions and reach out to you directly, starting conversations that can quickly lead to conversions.

We are seeing simple, authentic content perform very well for Realtors right now. In this article, we're breaking down 5 simple post types you can try in 2025 to grow your following, generate leads, and build an authentic brand online.

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/C_GsmsASGac/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/C_GsmsASGac/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C_GsmsASGac/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Coffee &amp; Contracts Real Estate Marketing (@coffeecontracts)</a></p></div></blockquote>
<script async src="//www.instagram.com/embed.js"></script>

Visually Appealing and Shareable: These quick, engaging videos spotlight specific properties, making them highly shareable.

Targeted Reach: They reach potential buyers looking in your city and generate leads.

Seller Confidence: Shows sellers how their home can go viral.

Local Following: Helps grow a following of people interested in your city’s listings.

Tips for Creating Effective Listing Feature Reels:

Showcase attractive, nicely staged properties.

Keep clips under 1 second, with the reel lasting less than 10 seconds.

Use simple text overlays and include the city name in captions and hashtags.

Integrate tools like ManyChat for comment automations.

The perfect [starter home] in [City Name] doesn’t exi...

Listing under $1 million in [Neighborhood].

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/C-54J8KPsz1/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/C-54J8KPsz1/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C-54J8KPsz1/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Coffee &amp; Contracts Real Estate Marketing (@coffeecontracts)</a></p></div></blockquote>
<script async src="//www.instagram.com/embed.js"></script>

Emotional Appeal: Taps into emotions and romanticizes life in your city.

Relatable and Shareable: These reels are highly relatable and shareable.

Algorithm Boost: Shown to people interested in or living in your area, generating potential leads.

Short clips under 1 second, with the reel lasting less than 10 seconds.

Use simple text overlays and pair with trending audio.

Always include the city name in reels, captions, and hashtags.

This is your sign to move to [City Name].

The person who sent you this wants you to move to [City Name].

Community Connection: Builds trust by showing you know and love the community.

Shareable Content: These reels are very shareable and relevant.

Targeted Algorithm: Shown to people interested in or living in your area.

Engaging Hook: Helps your audience visualize themselves in a space or situation.

Fun and Informative: These reels are enjoyable and a great way to share information.

POV: We’re meeting for a buyer consultation.

POV: You live in [City Name] so your days look like this.

Authentic Touch: Adds a personal, authentic feel to your feed.

Higher Engagement: Encourages higher engagement, which the algorithm rewards.

Builds Trust: Helps your audience get to know you and build trust.

Add text to images using Canva or Instagram stories.

Walk your audience through a story, process, or tips.

Tweet-style posts are great for sharing stories or thoughts.

A day in the life of a [City Name] real estate agent.

By incorporating these types of Instagram Reels into your social media strategy, you can effectively engage with your audience, showcase your expertise, and grow your real estate business. Happy posting!

 to access thousands of ready-to-customize templates: social media content, email templates, lead magnets, workbooks, and so much more.

What's Working on Instagram for Real Estate Lead Generation in 2025

If you are a real estate agent wanting to convert more of your Instagram followers into leads, I wrote this for you!

Introducing the Coffee & Contracts LEADS Method 

This is a framework breaking down exactly what's working for real estate agents to generate leads and build their brand on Instagram RIGHT NOW:


📍Attract local followers by sharing local reels featuring hotspots, events, & businesses. 🏡 Post listing reels to give your audience something tangible to reach out about. (See what we mean below!)


💬 Spend 5-10 minutes daily engaging with local or real estate accounts, replying to DMs/comments, and engaging on stories with polls or Q&As.


🎥 Show up and share your day-to-day life, client wins, and behind-the-scenes moments in your feed and stories. Give us a look into your personality and unique perspective.


📊 Review Instagram insights monthly to track what's working (saves, shares, DMs, growth) and refine your strategy regularly. Repurpose the content style and topics that are working well.


📢 Promote lead magnets (like free guides or checklists) using a call-to-action (CTA) in your posts and Stories. Once the lead has shared their contact information in exchange for your lead magnet,  nurture them with value-packed email newsletters.


 Coffee Drip newsletter where l share tangible ideas like this every week!

Here's how Coffee & Contracts helps you Implement the LEADS Method: 

C&C Members have access to ready-to-use reel templates designed to spotlight their city’s best hotspots, events, and businesses. Simply swap in your own b-roll footage, tweak the text, add narrow local hashtags and you’re ready to showcase your local expertise effortlessly.

Every month, we host hands-on training sessions to help you level up your engagement, generate more leads, and refine your marketing strategies. Here's your invitation to check us out by joining my upcoming 

We create templates that make building your authentic brand effortless. Whether it’s crafting storytelling posts or sharing a day in your life, we’re here to help you show up confidently to connect with your audience.

Each month, our team of experienced real estate agents dives deep into what’s trending on social media. We analyze what’s working, stay updated on algorithm changes, and curate content based on our findings—so you can focus on your clients while we handle the strategy!

Strategic lead capture is all about turning interest into action. We provide tools like customizable email newsletters, high-converting landing pages, and lead magnets to help you connect with potential clients and keep them engaged. From free guides to market updates, we make it easy for you to capture leads and grow your pipeline effortlessly.

Ready to simplify your real estate marketing? Join 

 and get access to customizable templates, expert-led trainings, and tools designed to help you grow your business.

Use coupon code "blog15" to get $15 off your first month with Coffee & Contracts. 

Generate Leads from Instagram with the L.E.A.D.S Method

✅ Eating too much cheese
✅ Overdoing it on Black Friday
✅ Acknowledging and celebrating our clients

As the year comes to a close, it’s officially time to send gestures of appreciation to the people who make our worlds go 'round! Keep reading for our favorite holiday gifts to send to your real estate clients.

These postcards are a simple way to stay top of mind, wish your clients well and provide something of value: a well-loved brownie recipe with thousands of five-star reviews. ⭐️ 

The postcard includes a QR code to direct your recipients to follow you on social media, offer a free lead magnet, or to sign up for your email newsletter.

Send this simple postcard on its own or pair it with a gift from the list below.

These simple stickers are great to add to a box of local treats or homemade cookies. Print the stickers directly in Canva and adhere them to your box of treats. Drop the boxes off to clients as a gesture of appreciation. 

Who doesn't love a practical and beautiful gift? Linked below are a few of our favorite calendars:

 - is there a better way to tie in real estate than this calendar?!

 - This Etsy store is full of beautiful calendars, habit trackers, notebooks, fridge magnets and to-do lists.

 is one of the most innovate gift-giving platforms we've come across. Gift-givers can choose their per-person price tier ($25, $50, $75 or $100. $100+) and let the recipient choose their own gift. If the recipient doesn't need a gift, they have the option to donate the gifted money to a charity of their choice instead. How cool is that?

For your clients who are foodies, gift them something for their kitchen they'll love. Some of our favorites include 

Earlywood's handmade wooden flat saute set

We love any excuse to shop and support local businesses. Here is a quick list of local gifts and services that would be great for your real estate clients:

Gift card for a local service: Spa services, manicure, window washing, photographer for a family photoshoot or house-cleaning service

A donation to a local charity in your clients' name(s)

What gestures of appreciation are you sending to your clients this year?

Holiday Gifts for Real Estate Clients

Can Instagram really help you generate leads and grow your real estate business?

We think so—and this agent's story proves it.

Meet Sakennia Coit, a Detroit real estate agent and Coffee & Contracts member. 

Sakennia has closed 12 deals since she started marketing herself on Instagram.

 Her clients? People she met through Instagram or reconnected with after years—like old high school acquaintances.

It is imperative for me to show up on Instagram and Facebook. It keeps me top of mind with people who already know me and I get referrals from them. It introduces me to thousands of people weekly."

Excited by her success, the Coffee & Contracts team reviewed Sakennia’s Instagram account to understand her secret sauce. ✨

We found 5 strategies that make her marketing effective – let’s dive in!

5 Tactics that Makes Sakennia's Instagram Strategy Effective:

1. Using Pinned Posts to Build Credibility

When you land on Sakennia’s Instagram profile, a few things are immediately obvious. You can see who she is, what she offers her clients, and what you’ll gain by following her.

She has two pinned posts: an introductory post and a Q&A that encourages viewers to reach out. Pinned posts serve as a virtual “welcome mat,” giving new followers immediate insight into who you are, what you offer, and why they should choose you as their real estate agent. This technique is the cornerstone of a successful 

 as it creates familiarity and establishes trust, two important factors to foster when a lead lands on your profile.


Behind these pinned posts is a content strategy crafted to build Sakennia's personal brand as a trustworthy, approachable real estate agent. She highlights her unique traits and background, giving clients a sense of what working with her would look like, setting clear expectations, and fostering trust. The clean, elevated visuals reinforce her professionalism, inviting leads to reach out and connect with her.

Access pinned post templates just like this one inside the Coffee & Contracts Membership 

One of Sakennia’s most effective tactics is her use of clear, compelling calls to action (CTAs) within each post. In her captions, Sakennia provides specific direction, like “DM me to schedule a consultation” or “Click the link in my bio for my free home-buying checklist.” These actionable prompts tell followers exactly how to engage with her, transforming casual browsers into action-taking leads. 

(Psst: C&C Members have access to copy & paste pre-made captions with conversion-driving CTAs)

3. Leveraging Lead Magnets to Convert Followers into Clients

A strong call to action works best when it's backed by something your target audience finds valuable. At Coffee & Contracts, we call these resources 

. They could be a guide, a checklist, a budget tracker—anything your potential lead would find useful enough to exchange their contact information for.

Grab your lead magnet templates inside the 

A notable aspect of Sakennia’s Instagram feed is her focus on value rather than self-promotion. 

"Strangers will jump into my DM's and say they have been following me for a while, that they love my content & they want to book a consultation with me."

Something else that caught our attention: Sakennia doesn't share "Just Sold" graphics. It's not due to a lack of sales. It's because she knows sharing a 

 graphic doesn't add value to or attract her target audience. Instead, she tells the stories of her transactions, making the focus of her content on the wins of her clients.

New homeowners: this was the most important thing I did..

Sakennia relies on Coffee & Contract's templates for relevant, bookmark-worthy content that builds trust, grows her following, and generates quality leads.

Here's a fun fact I love: In a study of 1.1M photos on Instagram, posts that included a person’s face were 38% more likely to get engagement (a comment or like) than those without faces. (Georgia Tech)

Sakennia’s Instagram account reflects a blend of high-quality professional images and personal photos. She uses polished brand photos to establish her credibility as a trusted professional while mixing in more casual, relatable moments. 

By pairing polished visuals with candid content, she humanizes her brand, making it both relatable and likable. In any business, but especially in real estate, clients are more likely to choose to work with a professional they feel a personal connection with, and sharing glimpses of her personal side helps foster that trust.

, we believe in a healthy mixture of professional and personal images. Each quarter we release a branding photo & b-roll video guide so our members have fresh photos and videos to use in C&C templates.

Top 5 Takeaways from Sakennia's Instagram Success

"Try to stay as consistent as possible, I have fallen off many times but I always pick it back up. Social media marketing should be a non-negotiable for all real estate agents in this day and age. Engage with your friends & have fun!" 

Sakennia's Instagram success is a testament to a well-rounded content strategy that is intentional and value-driven. 

Find a recap below of  Sakennia's effective Instagram strategy:

: Establishes her brand and credentials from first glance.

: Gives followers direction on how to work with her and increases post engagement. 

: Provides free resources to capture leads and build trust.

: Positions her as a knowledgeable, helpful real estate advisor.

: Creates a polished yet relatable real estate profile that builds trust.

Final Thoughts: Building a Real Estate Brand on Instagram

I created Coffee & Contracts for you... the real estate agent who wants to market themselves professionally, stay on top of  trends and curate fresh value-packed content month after month. 

 today with code blog15 for $15 off your first bill.

How can real estate agents use Instagram to attract clients?


By sharing valuable, targeted content, using clear CTAs, and creating lead magnets, real estate agents can attract and engage potential clients on Instagram. Check out 

NAR's Comprehensive report on Social medias role in real estate

What are pinned posts on Instagram, and how do they help real estate agents?


Pinned posts are featured posts at the top of an Instagram profile, helping new visitors quickly understand the agent’s background, values, and services.

Why are lead magnets effective in real estate marketing?


Lead magnets provide useful resources to potential clients, helping agents grow their email list and build credibility by offering value upfront.

How often should real estate agents post on Instagram?


While there’s no one-size-fits-all answer, consistency is key. Posting 3–5 times a week can help agents stay top-of-mind without overwhelming their audience.

Realtor Sold 12 Houses with Instagram

12 Houses Sold From Instagram

Is it possible to generate leads on Instagram as a real estate agent? Well, meet Coffee & Contracts member and Virginia Real Estate Agent, 

, with an audience of under 10,000 followers!

Want the scoop on how she did it? We're about to show you the

 she used to attract and close local buyers and sellers. 

6 Key Elements of Elaina's Lead-Generating Instagram Strategy

1. She attracts people in her area with local reels

Elaina consistently posts local-focused reels. Not only do these reels help expand her reach by attracting viewers who are curious about the area, but they also position her as a trusted local expert. When people see her content, they recognize her as someone who truly knows and loves the city—making them more likely to follow, engage, and reach out when they need real estate help.

Local content is the only truly relevant information for most of your audience and potential clients. By posting about local spots, events, and insights, you’ll attract people in your area, provide value, and establish yourself as the trusted local expert.

Join Coffee & Contracts to access monthly local reel templates designed to reach potential clients in your area.

2. She generates leads with listing feature reels

She highlights new listings with playful, attention-grabbing reels that showcase each home’s unique features. These listing feature videos give potential buyers something 

. At the same time, they show sellers exactly how she would market their home, positioning her as an agent who knows how to make listings stand out and attract the right audience.

Listing feature reel templates are included in the Coffee & Contracts membership to help you save time and generate leads on IG.

3. She nurtures her audience with educational posts

Elaina relies on C&C's feed templates to create relevant, bookmark-worthy content that helps build trust, grow her following, and generate quality leads. These types of posts are great for nurturing your current audience and establishing yourself as a trusted expert.

Access hundreds of templates designed to provide value and nurture your ideal clients inside the C&C membership.

Elaina shows up in her stories every day, sharing a mix of real estate insights and behind-the-scenes glimpses of her life. This daily presence is where real conversations begin—whether she’s featuring a new listing, sharing tips, or just showing a slice of her day, stories create an easy way for followers to engage. It’s in these casual interactions that connections form, leading to real relationships and ultimately, conversions.

Hundreds of Instagram story templates and ideas are included in your C&C membership.

Possibly the most effective piece of her strategy? Consistency and patience. Elaina says, "Don't give up if you aren't seeing immediate results! It took about 6 months of consistency before I truly saw a steady stream of leads coming in and almost all of them would say "I've been following you for a while" when we met. People are watching! It just may take them a little bit before they are ready to reach out!"

6. She utilizes lead magnets to capture leads

Notice how every post Elaina shares includes a call to action (CTA), guiding her audience to download a lead magnet.

Without a lead magnet, these posts alone wouldn’t drive $8.4 million in sales. It’s about bringing it all together: consistency, content pillars, personalization—and a way for your audience to take action. That’s what seals the deal.

These CTAs tell followers exactly what to do next, turning browsers into buyers. Without a compelling CTA, Instagram posts become just vanity projects that don’t support the bottom line. The goal is to motivate readers to take that next step and engage.

 is a way to collect information from potential clients. This might be a link to a free resource, guide, or exclusive content. A resource that encourages users to share their contact information in exchange for something valuable with the intent to eventually convert them into paying customers.

The Coffee & Contracts membership includes various lead magnet templates to convert followers into leads.

Congrats Elaina on all your hard work and success! 

If you're looking to close more deals from Instagram like Elaina, take a look at what's inside the 

Our team of active agents come together every month to brainstorm 

 on social media to generate leads…then we create templates that are tailor-made for you. 

We're in the business of helping you save time, look great & generate leads.

$8.4M in Sales from Instagram

$8.4 Million Closed Year to Date from Instagram

There’s a platform gaining major market share as the preferred local search engine among people aged 18-34…

It’s Instagram. (Google, we still love you!!)

Here’s why that’s good news: You can use Instagram to attract, build trust, and do business with your ideal client.

First, we’ll need to identify WHO you're trying to attract (your ideal client). Then, I really want you to go DEEP in understanding 

A Tampa resident, currently renting, 27-33 years old, saving for their first home, active and outdoorsy, dog owner.

Biking, fitness, music, casual & healthy restaurants and happy hours.

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Posts tagged in "Coffee & Contracts Best Practices"

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Content to Attract Your Ideal Client on Instagram

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How We Build Trust on Instagram

This is How I'd Increase Instagram Engagement in 2024

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