If you’re a real estate agent wondering how to grow your Instagram following and turn your profile into a lead-generating machine, you’re in the right place. Instagram isn’t just for pretty pictures—it’s your secret weapon to build trust, showcase expertise, and connect with clients. The first step? A strategic Instagram audit. 

 to download the Instagram Audit worksheet and use it with this blog post.

Here’s how to optimize your account for growth and engagement:

Your profile picture sets the tone for your brand. Use a clear, high-quality headshot of you. People want to connect with a person, not a logo. This is how they recognize and relate to your brand.

The only time to use a logo is if it's for a team or brokerage page. However, the team lead or brokerage owner should have their own personal account as well, with their own photo.

You should have an account that represents you and your personal brand, and separate account that represents the brokerage or the team.

 People connect with faces, not logos. A polished headshot immediately builds trust.

2. Optimize Your Username and Display Name

Your username (handle) and display name are crucial for making your profile searchable. When someone types “real estate agent in [city]” into the Instagram search bar, you want 

The secret? Your display name acts as a keyword hotspot, and your username should be clear and professional.

 Include your name, your city, and the term “Real Estate” or “Realtor.”

John Smith → John Smith | Tampa Realtor

 Keep it simple, professional, and aligned with your brand. Avoid numbers or vague terms and incorporate real estate keywords.

If you serve multiple areas, focus on your primary market or include as many relevant keywords as you can without overloading.

By optimizing these key elements, you’ll increase your chances of showing up in local searches and making it easy for potential clients to find and follow you.

Your bio is prime real estate—make every word count. Use this formula:

Helping first-time buyers build wealth through real estate.

Sharing all the best things to do in Tampa Bay!

 Overloading your bio with hashtags, awards, or contact details. Keep it simple and action-oriented.

Stories are one of the best ways to connect with your audience, but remember—they only last 24 hours. That’s where Story Highlights come in. You can pin your best stories to Highlight Albums that live at the top of your page, keeping them easily accessible for anyone visiting your profile.

I always recommend strategically using this section like a mini-website to showcase your expertise and build trust.

Here are some ideas of what to include in your highlights:

 A quick intro about who you are and what you do.

 Share favorite spots, events, or businesses in your area.

 Highlight testimonials, success stories, or client shoutouts.

 Promote guides, checklists, or email opt-ins.

 Show up daily to share snippets of your life—whether it’s prepping for an open house, grabbing coffee at a local spot, or giving a sneak peek of your day-to-day. This helps your audience connect with 

 Use branded highlight covers to make your page look polished and cohesive.

By organizing your highlights strategically, you’ll provide valuable insights for potential clients while making your profile feel professional and approachable.

What makes my feed valuable to my ideal client?

 Post photos of yourself and local spots.

 Create reels highlighting your city’s hidden gems.

 Post walkthroughs, features, and price points.

 Share client stories, market insights, or tips buyers and sellers can save for later.

 Use bold, clear titles on posts to make your feed binge-worthy.

The key to converting followers into leads? A strong link in bio. Use it to:

Promote a lead magnet, like a free relocation guide or buyer checklist.

Drive traffic to your email newsletter or website.

Offer consultations with a simple booking link.

“Click below to grab my FREE guide to buying new construction in Houston!”

Growing your following is more than just posting—it’s about understanding what works. Use Instagram Insights to analyze:

Which posts get the most engagement (likes, shares, saves).

What type of content drives DMs or leads.

Followers grow when they know what to expect. Stick to 3–5 content pillars, such as:

Personal/BTS Content: Show your face, your day-to-day, share life updates, etc.

Local Content: Highlight local businesses, neighborhoods, and events

Listing Features: Showcase hot new listings to generate leads

Market insights to position yourself as the expert

Client win stories that showcase your results

Real estate insights that people will want to bookmark for later

Instagram’s algorithm rewards interaction. Spend 10–15 minutes daily:

Commenting on posts from local businesses or clients.

Sharing behind-the-scenes updates on Stories.

Save time by planning ahead. Schedule a brand shoot every quarter and create reels, carousels, and posts in bulk. Tools like Coffee & Contracts, Canva and Meta Business Suite can help streamline the process.

When your profile is optimized for local followers, clear in its messaging, and consistent in its content, you naturally attract people who see value in following you. They’ll trust you as a real estate expert and be more likely to reach out when they’re ready to buy or sell.

By following these steps, you’ll turn your Instagram from “just another profile” into a lead-generating, follower-growing powerhouse.

 Start your audit today, and let me know which tip helped you the most!

Instagram Audit

How to Grow Your Followers on Instagram as a Real Estate Agent: The Ultimate Instagram Audit

A Week of Lead-Generating Real Estate Content Ideas to Keep Your Marketing Simple and Effective

Feeling stuck on what to post? Whether you’re trying to attract new leads or engage with your current audience, planning your content doesn’t have to be stressful. This simple weekly plan gives you actionable ideas to show up consistently, build trust, and generate leads—all while keeping your content relevant to your audience.


Start the week by putting your listings front and center. Create a Reel or carousel showcasing a property with photos and videos straight from your camera roll. Highlight key features, and add a clear CTA, like 

And if you don't have a listing, reach out to other agents in your office or area and ask to preview their listings & provide credit in the post.

In Coffee & Contracts, use the Content Pillar "New Listing/Listing Feature" for templates + captions. Examples:

POV: You found the perfect [starter home] in [City Name]

My favorite details in this [Neighborhood] listing

I just found your dream [neighborhood] home... it's got that [feature] you've been manifesting


Stories are perfect for showcasing multiple listings in a casual, scroll-friendly way. Share a few hot properties with quick descriptions, then use a poll or question sticker to ask: 

“Want to be set up on a custom home search? Let me know!” 


Show your audience the human behind the business. Share a casual photo dump with behind-the-scenes glimpses of your day-to-day life. Include moments like coffee runs, prepping for a showing, or a personal favorite local spot. This helps your audience connect with you on a more personal level.

In Coffee & Contracts, use the Content Pillar "Brand Builder" for templates + captions. Examples:

X years ago I started working for myself... What I've learned so far


Snap a “laptop selfie” with your email newsletter pulled up on the screen. Promote the value your newsletter provides, like exclusive market updates, local news, or new listings. Add a CTA: 


Neighborhood content is a lead-gen powerhouse. Share a Reel or carousel highlighting a neighborhood’s unique vibe, local hot spots, and amenities. Why? It reaches locals and people interested in your area through the algorithm—and it gives your audience tangible reasons to reach out.

In Coffee & Contracts, use the Content Pillar "Neighborhood Spotlight" for templates + captions. Examples:

The [charming] [City Name] neighborhoods I'd consider if I was moving in 2025

"I want to live in a [walkable, family friendly] area in [City Name]"

You wanted a [small town close to a big city] and then you found [neighborhood]


Share your tasks for the day in a casual Story. A simple photo of your morning coffee or workspace works perfectly. Add a text overlay with your to-do list and include a question sticker: 

“Ask me anything about buying, selling, or the local market!” 


Educate and engage your audience by sharing a post or Reel with your take on a topic.

In Coffee & Contracts, use the Content Pillars under "Buyer Education" "Market Update" or "Seller Education" for templates + captions. Examples:

Market update: what [City Name] locals need to know

I wish more sellers knew this about timing the market

If you're buying a home this year and want to keep $$ in your pocket, I wrote this for you


Post a sneak peek of a new listing with a video walkthrough or key photos. Add a poll sticker: 

 Stories like this encourage inquiries without being pushy. ✨ 


Create a Reel that highlights your area. Show your favorite coffee shop, a local event, or a weekend activity. Local Reels not only engage your audience but also expand your reach to others interested in your city.

In Coffee & Contracts, use the Content Pillars under "Local Highlights" for templates + captions. Examples:

3 things I wish I'd known about living in City Name

3 places in [City Name] I can't stop talking about


Share a list of upcoming events like farmers markets, festivals, or community gatherings. Use poll stickers to ask: 

“Which event are you checking out this weekend?”


Take a break from posting, but keep showing up on Stories! Share what you’re doing in the area you serve—local events, favorite spots, or weekend adventures.

 Save your raw videos and photos before adding text so you can reuse them later. Create a dedicated album on your phone for easy access. And don’t forget to tag the local businesses you visit to boost visibility and build relationships.

This weekly content plan keeps your marketing consistent and intentional while leaving plenty of room to showcase your personality and expertise. With posts and Stories like these, you’ll stay top-of-mind with your audience—and turn followers into leads.

A Week of Instagram Content for Realtors

One Week of Lead Generating Content Ideas for Real Estate Agents

Let me guess—you’re putting in the time creating Instagram Reels, but the views aren’t what you hoped for. It can feel so frustrating to keep up with trends, put yourself out there, and still struggle to stand out in the crowd.

The good news? Often, it’s just a few small changes that can make a big difference. With the right tweaks, your Reels can start grabbing attention, building engagement, and most importantly, generating leads. Let’s break it down.

The first 2-3 seconds of your Reel are critical. This is your only opportunity to grab the attention of your audience and get them to stop scrolling. Without a strong hook, viewers will swipe right past.

Add text that answers a burning question your audience wants to know. 

Example: “How much house can you buy for $500K in [your city]?”

Use an intriguing or unexpected statement.

Example: “Why I tell my clients NOT to buy this kind of property…”

Show fresh video content of a local landmark or hotspot your audience will recognize.

The length of your Reel matters. Most Reels perform better if they’re 

, and even talking-head videos should be under 

Cut out filler words like “um,” “and,” or long pauses.

Create short, engaging content that viewers will want to watch on repeat.

Using trending audio isn’t just about staying relevant—it’s about visibility. Instagram often boosts Reels that use popular sounds.

Instagram recently updated the app so many users can now see a trending audio tab in Instagram’s audio library.

If you don't have this update yet, look for the upward arrow next to the song title in Instagram’s audio library.

Save audio as you scroll through Reels so you can easily find it later.

Every week, our Coffee & Contracts team researches the 

, including top trending audio and Reel ideas, and shares them with our members—complete with links to examples for easy inspiration and repurposing!

While b-roll content of your city works, showing your face often leads to higher engagement. Your audience wants to connect with 

Use a tripod to film quick b-roll clips around your city or listings.

Film behind-the-scenes moments of your day as an agent—touring homes, prepping for an open house, or even grabbing coffee.

Partner with another agent in your office to swap phones and capture content together.

Enlist family, friends, or assistants to help you record short clips.

Ask your photographer to capture b-roll during your next branding shoot.

If possible, hire a videographer to grab high-quality video clips.

 Organize your b-roll into albums on your phone (e.g., “City B-roll,” “Listing Clips”) so you can easily find them when creating Reels.

Coffee & Contracts provides members with a

 Show landmarks, neighborhoods, or businesses your audience will recognize.

 Share opinions or insights most agents wouldn’t dare say.

Example: “Why open houses might be overrated for sellers.”

 Give a glimpse into your life as an agent.

 Highlight the best features of a home in 2-3 second clips (under 20 seconds total).

 Use humor or storytelling to connect with your audience.

Full property tours: Instead, focus on 2-3 key features of the home in short, engaging clips.

6. Templates to Try for Real Estate Agents

Need a starting point? These Reel ideas are a perfect way to attract a local audience while keeping things engaging for your current followers: 

 Share what a day in your life looks like while highlighting your local expertise.

 Use humor or relatable content to connect with potential buyers.

 Highlight a home’s best features in 20 seconds or less.

Coffee & Contracts releases brand new templates for members every 30 days! Our current library has over 

113 Reel Templates for Real Estate Agents! 

☝🏻 Pro Tips for Real Estate Agents to Get More Reel Views

 Reply to comments and DMs promptly to keep the conversation going.

 Use geotags, hashtags, and hyper-local content to attract the right audience in your area.

 The Instagram algorithm favors regular activity, so aim for at least 3-5 posts per week.

 Analyze your Reel performance and see what hooks, lengths, or topics resonate most with your audience.

Instagram Reels are one of the best ways to connect with your audience and generate leads as a real estate agent—but it’s all about working smarter, not harder. By refining your hooks, keeping your videos short, and leveraging trending audio, you can create Reels that capture attention and build engagement!

Remember, it’s not about being perfect—it’s about showing up authentically and consistently for your audience.

, we make it easy for real estate agents to create engaging content that drives results. With thousands of customizable templates, lead magnets, and resources, you’ll have everything you need to stand out and grow your business.

 and start creating Reels that attract leads and grow your following—without the guesswork! 🚀 

👉🏻 Use code Blog15 for $15 off your first month! 

Boost Instagram Reels for Real Estate

How to Get More Views on Instagram Reels as a Real Estate Agent

Instagram Reels is a feature on Instagram that allows users to create and share short, engaging videos up to 90 seconds long. It offers various editing tools, including AR effects, music, and alignment options for seamless transitions. Reels can be shared widely on the platform, enhancing discoverability. They're a key tool for creators to express themselves, reach new audiences, and engage with the community. This feature is part of Instagram's response to the growing popularity of short-form video content, similar to what's seen on TikTok.

Why should real estate agents be using Instagram reels?

Reels are great for reaching new audiences.

Instagram Reels can help real estate agents reach people beyond their current followers. The Instagram algorithm is designed to show content to users based on their interests. For real estate agents, this means that Reels focusing on topics like local city highlights or real estate insights have a good chance of reaching people who are interested in these subjects, even if they don't already follow the agent's account. This feature enhances the potential for agents to connect with a broader, relevant audience.

Reels are great for creatively marketing your listings and showcasing your expertise.

Agents can use Reels to show off properties in a fun and engaging way. They can also share tips and insights about real estate, demonstrating their knowledge in the field.

Reels can be repurposed for TikTok and YouTube Shorts.

Videos made as Reels can be easily shared on TikTok and YouTube Shorts. This means agents can reach audiences on multiple platforms without creating new content for each one.

Reels are engaging and help your audience get to know you.

Through Reels, agents can show their personality and connect with their audience. This helps build trust, which is important in real estate.

To post a Reel on Instagram, you start by tapping the '+' icon and selecting 'Reel'. You can then record a video or upload one from your gallery. After recording or selecting your video, you can edit it with various tools like adding music, text, and effects. Once you're happy with your Reel, you can write a caption, choose a cover photo, and share it on Instagram. 

What tools do you recommend for editing reels?

For editing Instagram Reels, CapCut, the Captions app, and Coffee & Contracts are excellent tools. 

offers advanced editing features and effects, making it suitable for creating high-quality and engaging content. I enjoy using CapCut to create and edit reels because I can save them and easily repurpose it for TikTok and YouTube Shorts. There is also much more editing capability on CapCut. CapCut also has a ton of great templates and effects.

 provides tailored content ideas and templates, particularly useful for real estate professionals. These tools can help in creating visually appealing and effective Reels.

Does Coffee & Contracts provide done-for-you, ready-to-post Reels?

We provide all of the templates and tools you need to create engaging and authentic reels that are unique to you. To get the most out of our templates, we recommend adding in your own videos and personal touches.

Coffee & Contracts offers "B-Roll" Reel Templates, which are particularly easy to use and effective for creating engaging Instagram Reels. These templates streamline the process of making Reels, allowing for the creation of visually appealing content without needing extensive video editing skills. The use of B-Roll templates can significantly enhance the quality and attractiveness of your Reels, making them more engaging for your audience.

Coffee & Contracts offers a "Reel Idea Library," which is a resource for users to get ideas and inspiration for creating Instagram Reels. This library likely includes a variety of templates, concepts, and examples that users can adapt to their own needs. To achieve results on Instagram, it's essential to create unique content. Remember, to get results on Instagram, it's important to create content that is unique to you. This is why Coffee & Contracts offers the Reel Ideas Library, providing a foundation to inspire and kickstart your own unique content creation journey.

Coffee & Contracts offers high-quality Instagram Reel Cover templates to create attractive cover images for your Reels, making them more appealing in your feed.

Coffee & Contracts Members can access ready-made reel scripts designed to grab your audience’s attention and keep them engaged all the way through. 

, subscribers receive three trending Reel audios and accompanying Reel ideas each week. This service helps users stay updated with popular trends and provides inspiration for creating engaging Instagram Reels.

Coffee & Contracts Members have access to a ChatGPT Prompt Library with prompts designed to help generate ideas and guide content creation using 

, providing a unique angle for your Reels.

As of 2025, Instagram allows the scheduling of Reels in advance. This feature can be particularly useful for maintaining a consistent posting schedule and managing content strategically. By scheduling Reels, users can plan their posts during peak engagement times, even if they are not available to post in real-time. This can help in increasing the visibility and effectiveness of their content.

A B-Roll Reel is a type of Instagram Reel that uses supplementary footage, focusing on visuals rather than direct narration. These Reels are notably easier to create as they don't require the creator to be on camera, making them ideal for those who prefer not to be the focal point. This format allows for creative and engaging storytelling through visual elements.

This type of Reel allows you to record yourself with different backgrounds, which can be useful for creating informative or entertaining content. Real estate agents can record green screen reels with a screenshot of an article behind them, discussing their take on the article. We also love to create a list in the Notes app and take a screenshot. Then create a Green Screen video sharing your list with your audience.

The "Talking Head" type of Reel is excellent for storytelling. It's important to start with a compelling hook to immediately capture the audience's attention and keep them engaged throughout the video. This format allows for a personal, direct connection, making it ideal for sharing stories, experiences, or insights in a way that is relatable and engaging.

How frequently should I post Reels to maximize engagement without overwhelming my followers?

For maximizing engagement without overwhelming followers, it's generally recommended to post Reels a few times a week. Consistency is key. We recommend focusing on quality over quantity: Posting once a day would be great, but only if the content is quality. 3 reels per week is a great target.

 Get access to hundreds of reel templates and scripts 

If you're looking for a resource to help you create more content and save time, take a look at what's inside the 

Our team of active agents come together every month to brainstorm 

 on social media to generate leads…then we create templates that are tailor-made for you. 

Instagram Reels for Real Estate Agents

The 2025 Guide to Instagram Reels for Real Estate Agents

18 Lead Magnet Ideas for Real Estate Agents 

What if you could provide something so valuable that potential clients 

 to hand over their contact information? 

That’s the power of a great lead magnet

For real estate agents, it’s more than just a freebie—it’s a way to build trust, showcase your expertise, and turn curious followers into warm leads ready to work with you.

, we make it easy. Whether it’s a buyer’s guide, a home valuation tool, or a local resource, we create the tools your ideal clients are looking for. All you have to do is plug it into a landing page, share it, and start growing your email list!

Below is a list of 18 of Coffee & Contract lead magnets buyers & sellers will actually want 👇🏻

 offers practical tips for homeowners, including local vendor recommendations and advice on high-impact upgrades like kitchens and bathrooms.

By providing this helpful resource, agents can stay top of mind while offering value to homeowners.

💭 I know what you might be thinking..  "I

f they've already bought a house, why would I keep marketing to them? How is it helpful to me?"

Your past buyers can send referrals your way.

Today’s homeowners are tomorrow’s sellers—stay top of mind.

Potential clients notice you’re still providing value 

Posts tagged in "Agent Spotlight"

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One Week of Lead Generating Content Ideas for Real Estate Agents

How to Get More Views on Instagram Reels as a Real Estate Agent

The 2025 Guide to Instagram Reels for Real Estate Agents

18 Lead Magnet Ideas for Real Estate Agents

How to Generate Real Estate Leads on Instagram in 2025

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Posts tagged in "Agent Spotlight"

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One Week of Lead Generating Content Ideas for Real Estate Agents

How to Get More Views on Instagram Reels as a Real Estate Agent

The 2025 Guide to Instagram Reels for Real Estate Agents

18 Lead Magnet Ideas for Real Estate Agents

How to Generate Real Estate Leads on Instagram in 2025

What's Working on Instagram for Real Estate Lead Generation in 2025

Generate Leads from Instagram with the L.E.A.D.S Method

Holiday Gifts for Real Estate Clients

12 Houses Sold From Instagram

$8.4 Million Closed Year to Date from Instagram

Content to Attract Your Ideal Client on Instagram

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