Top 5 Social Media Platforms for Realtors

Real estate is a modern business that requires modern marketing to succeed. With the right social media strategy, real estate agents can create content that drives leads, streamline office workflow, and increase brand awareness. To succeed in today’s digital market, you need to be strategic about which social media platforms you target. If you aren’t sure where to start with your real estate agency marketing strategy, then keep reading. This post lists the top five social media platforms for realtors.

Instagram

Instagram is a popular social media platform that is great for real estate agents. Instagram is a mobile-friendly social media platform. Real estate agents can create a personal Instagram account for their business and upload photos from real estate events, listings, and other activities. You can also use Instagram to share content with your contacts. You can create unique and engaging posts on Instagram. You can also use Instagram to build relationships with other Instagram users.

Facebook

Facebook’s real estate platform is a lot different than other social media platforms. You’ll need to build a Facebook business page with a personal profile, a company page, and a few different marketing pages. Every business page you create will need to be customized to feature your company’s name, logo, and other key details. You’ll also want your business page to feature a few good real estate agent-specific posts. Real estate agent posts should highlight your expertise in your particular city and market. You can also share informative organic posts from other real estate agents. Facebook is a great social media platform for real estate agents to target potential buyers. By posting relevant real estate agent content and engaging with other Facebook users, you can attract new leads and clients.

YouTube

Real estate agents can create great-quality videos on platforms such as YouTube. You can create videos that showcase your real estate agent expertise and share videos that are relevant to your industry. One of the best ways to build your YouTube channel is to upload real estate agent-specific videos. Make sure these videos feature your expertise in your particular city and market. You can also share videos that are relevant to other real estate agents and buyers. For example, you can create and share videos highlighting how to find good homes for sale and how to negotiate prices.

Snapchat

Last, but not least, Snapchat is a social media platform that real estate agents should consider. Like Instagram, it’s a mobile-friendly platform. You can create a Snapchat account for your business and upload photos and videos from real estate activities. You can also use Snapchat to share content with your contacts. You can also use Snapchat to build relationships with other Snapchat users. By creating content on Snapchat and engaging with other Snapchat users, you can quickly expand your network.

Twitter

Twitter is one of the most popular social media platforms for businesses of all kinds. Real estate agents can use Twitter to create a presence for their company. To create a Twitter account for your real estate agency, you first need to create a personal Twitter account. Once you have a personal Twitter account, you can link your account to your business page. To get started on Twitter, you’ll want to follow some of the key real estate agent Twitter accounts. These accounts will give you a chance to follow real estate agents in your area and see what they’re posting about. You’ll also want to follow the Twitter accounts of real estate media outlets. By following these accounts, you can keep up with real estate industry trends and news.

For more information on social media marketing for realtors, check out our blog for more content! If you’re interested in taking real estate marketing off your hands, join us!