Branding Photo Ideas for Real Estate Agents

Today we’re talking about all things personal branding photos – What they are and why they are so important to growing your real estate business. Come along with us as we take a deep dive into branding photos for real estate agents

What are personal branding photos?

Personal branding photos are professional images of you that display your brand and personality. Use these photos in your marketing materials (print & digital) to see your business and credibility grow.

Researchers from Georgia Institute of Technology and Yahoo Labs reviewed 1.1 million photos on Instagram and concluded that pictures with human faces were 38% more likely to receive likes than photos with no faces. They are also 32% more likely to attract comments.

The Benefits of Personal Branding Photography

Don’t just take our word for it; let’s hear from personal branding photographer, Kimberly Romano, on the benefits of personal branding photos for real estate agents.

“If you’re a real estate agent, you know how important it is for you to stand out. And in this digital marketing world, it’s vital for you to stay consistent and top of mind to your sphere of influence. Unfortunately, many agents make the mistake of either not showing up at all, or worse, only showcasing homes and images of their clients in front of their new home with a custom sold sign (sound familiar?).

How to Find a Personal Branding Photographer

You’re convinced it’s time to get a quarterly photo shoot on the calendar. Now, let’s talk about finding a photographer to hire in your area. Finding a photographer that fits your personality and brand aspirations is an essential part of setting up your real estate brand for success.

On Instagram, navigate to the “Tags” tab and search phrases like…

• YourCityBrandPhotographer

• YourCityBrandingPhotographer

• YourCityRealtorPhotography

• YourCityLifestylePhotographer

• YourCityPhotographer

Browse the photos that use these tags. See images that you like the style of? Click on the account and reach out to the photographer to check on pricing and availability.

What to Look for in a Personal Branding Photographer

Let’s see what personal branding photographer, Kimberly Romano, had to say…

“When it comes to choosing the right photographer, make sure they check these boxes:

• Specializes in brand photography

• Style of photography – including how they edit 

• They help you plan and prepare for your shoot

• They will guide and direct you during the shoot

• What others are saying about working with that photographer”

Shot List and Pose Ideas

Feeling good about where to take your photos? Next up, let’s talk about your shot list and poses. Be sure to check out out Coffee & Contracts’ Quarterly Branding Photo Guide – the perfect compliment to branding photos for real estate agents.

• Holding your laptop
• Texting on your phone
• Walking with phone
• Writing in a notebook, notecard, or calendar
• Glancing down at phone, laptop or notebook
• Putting your sign in the ground
• Holding balloons or tying to mailbox
• Pouring coffee into mug
• Holding or sipping a coffee
• Celebrating with confetti or champagne
• With hard hat, plans, ladder or hammer
• Lighting a candle
• Talking to computer screen (virtual call)
• Typing on your laptop
• Gathered with a “client” or team member
• Arranging marketing material or paperwork on a desk or floor

Prop Ideas for your Photoshoot

You’re feeling confident about posing for your upcoming shoot. Now, let’s talk about the props. Props are a great way to liven up a basic headshot and show your personality to your audience.  

Be sure to grab a few of these props to use during your shoot and have fun with it!

• Laptop
• Phone
• Notebook
• Printed Guides (Summer Guide, Neighborhood Guide, SOLD Playbook, Home Buyer Roadmap, Local Guide)
• Pens
• Calendar
• Open House Sign
• Sold Signs
• Keys
• Hardhat/Hammer for New Build Agents
• Champagne Bottle
• Coffee Mug

Now, it’s time to get out there!

High five! You just successfully made it through the comprehensive guide to Personal Branding Photos for Real Estate Agents. You are well on your way to implementing beautiful imagery in your marketing – a guaranteed step to level-up your real estate business. 

Be sure to reference the Coffee & Contracts Quarterly Branding Photo Guide to assist you through your next branding photo shoot. And as always, leave a comment if you have any questions!