A logo is a graphic identifier for a business or product. It’s often the first impression someone sees before they choose to give a business a chance. Therefore, a logo needs to be memorable, easy to read, and understandable. It should also convey the right message about what it represents.
To create a real estate logo, consider these various factors: symbolism, color, font, shape, and size. When you create your logo, make sure you can use it across all forms of media where a real estate agent might put their contact details. Without further ado, let’s look at how to design a logo for a real estate business or individual real estate agent.
First, consider your audience
If you’re looking for a specific type of real estate logo style and design, it’s important to know your target market and their needs. For instance, will you focus on selling luxury homes or mountain cabins? Putting in some time to research who your audience is, is vital to designing the perfect logo. Whether you were given a set of guidelines or not, it’s important to understand who your potential clients are and how they may perceive the design before committing to a final product.
Next, let’s look at style
Every real estate logo design company has a unique spin on creating pieces. Some may be more artistic, while others focus more heavily on the technical details. Ensure that you know what logo style will look best for your market to create a cohesive and successful final product.
When deciding on a style, the next essential thing is incorporating appropriate fonts, styling, and colors. These elements play a central role in effective logo design. They are a way to a means of conveying information to your customers; while also sending subliminal signals about what your company does or what it represents. As such, incorporate appropriate fonts, colors, and styles when deciding on a logo style for your company.
Now, let’s review the details of a logo
First, the most effective logos combine typography and images into a single design. This can be tricky to pull off because there are many different fonts and images to choose from; if they’re not used correctly, your logo will end up looking like a random assortment of elements rather than a cohesive design. For example, if you choose a script font for the name of your company and an unconnected sans serif font for your tagline, your logo will look disjointed. To get around this problem, try to choose two different, but complimentary fonts. Check out Fontjoy, a font pairing generator.
Next up, let’s talk about your color palette. Every color in the color wheel represents a feeling or emotion. (Check out this article we shared about selecting your brand’s color palette). Choose a color or group of colors that conveys the feelings you want to evoke in your customers.
Finally, remember that the design of your logo doesn’t end once you’ve chosen a font and color palette. Several stylistic elements can make or break your company’s logo, like curved or straight edges for letters or shapes.
Designing the Logo
There is no single path for designing a logo, however, we recommend working with a professional designer that can deliver your logo as a high quality vector-based graphic.
Use various bidding websites like LogoTournament or 99Designs where designers from all over the world design logo ideas for you to choose from, from which you select your favorite. This way, you are ensured the designers will do the job well, and you submit payment once you’ve chosen the winning design.
Implementing the Logo
After your logo is designed, the first thing you need to do is obtain multiple file formats. These include, but are not limited to, .svg .jpeg, and .png, files. When converting your file, you must maintain high quality. You should also know which file format will work best for your needs. For example, one type of file may work better for print while another might be better for placing it on your website.
The final step is using your logo consistently. When printing business cards, letterhead, and envelopes, be sure to use your logo consistently across all mediums. A strong logo is easily transferred from one medium to another so that when someone is looking at your business card, they will see the same logo and recognize it on your website.
Any real estate company or individual agent stands to benefit from a well-thought-out logo design. A well executed logo builds brand recognition and trust with your audience – and what more could a business want?
About the Author
Scott Russell is the owner and broker-in-charge of Freestone Properties located in Asheville, NC. Freestone Properties has the ability to help you buy a beautiful mountain home in Asheville or Black Mountain remotely, so contact us today!