Why is creating a color palette for your brand important?
- Establishes your brand identity
- Builds trust, recognition and credibility
- Creates consistency across your marketing materials
Before choosing a color palette, first let’s consider the psychology of color.
What Colors and Meanings Resonate with you?
Red – Power, energizing, strength, friendliness, affection
Orange – Comfort, motivation, positivity, enthusiasm, freedom
Yellow – Joy, cheerfulness, optimism, confidence, inspiration
Greens – Abundance, balance, harmony, growth, peace
Blues – Dependability, reliability, responsibility, trust, calm
Purples – Luxury, loyalty, courage, mystery, magic
Brown – Structure, grounded, security, protection, rooted
Black – Sophistication, seriousness, control, independence, strength
White – Complete, cleanliness, purity, ideation, peace
Choose your favorite color from the above. This will be your main color.
Once you’ve chosen your main color, let’s create a Palette
Navigate to the website: mycolor.space and drag your mouse around to select your main color. Select Generate & browse through various palettes. Choose your favorite and jot down the color HEX codes of your new palette.
Now, let’s add your Palette to your Brand Kit in Canva (Canva Pro users)
Navigate to the home page of your Canva account. Under Tools, select Brand Kit. Add your new color palette HEX code information here.
To save your Palette (Non-Canva Pro users)
Save your new color palette HEX codes on a notepad for quick access.
Or, within a Canva design page, navigate to Styles on the left vertical toolbar and choose from Canva’s pre-set color palette templates.
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