Instagram stories are such a fun and engaging way to nurture your audience, develop trust, and collect buyer and seller leads. Today we’re sharing a few ways to take your Instagram story game to the next level. Keep scrolling to access Instagram Story Ideas for Real Estate Agents. 

1. Guess the Listing Price

When you’re touring a listing or showcasing a new listing you have, use the Question sticker or Quiz sticker and ask your audience to guess the listing price of the home.

2. Neighborhood Features

Show us around your city! Feature different neighborhoods in your area, and create specific Instagram highlights for each area. Be sure to include a call to action asking if viewers would like a list of available homes in the neighborhood you’re featuring!

3. Answer FAQs

Using the question stickers, ask your audience if they have any questions about buying, selling, or anything at all. Answer these questions on video.

4. A Day in the Life of a Realtor

Give us the behind the scenes of your day in the life. Show us what real estate agents do every day and why it’s so important to have an agent like you working for us.

5. Weekend Events in your City

Each Thursday or Friday, give us a run down of what’s going on over the weekend in your city.  This is one of our favorite Instagram story ideas for real estate agents because your audience will begin to know you as the person they can rely on to make their weekend plans. 

6. Local Business Spotlight

Start a weekly local business spotlight on Instagram Stories. Showcase a local business you love and give details on what you like about them. Be sure to tag the business location and their Instagram handle (so they can repost it!).

Coffee & Contracts Members: Use our local templates to get started featuring your area’s business owners and favorite neighborhood spots!

7. Should you buy or rent quiz

An interactive quiz is a great way to have fun with your followers and generate leads. Use the poll stickers in Instagram Stories and create a simple quiz for audience members wondering if they should buy or rent.


Do you have any Instagram story ideas for real estate agents? Share them in the comments below! 

Coffee & Contracts Members: Check out our content vault which is full of Instagram Story templates like the ones listed above.



Haley Ingram

Haley is the Founder and CEO of Coffee & Contracts. When she's not helping agents grow their social media, you can find her at the beach or with her golden retriever, Lilo. Connect with her on Instagram @hayingram.