Twitter for Realtors: What You Need To Know
Social media is one of the most powerful digital tools real estate professionals can use to attract an audience, share information, and convert leads into clients. But it's not all about Facebook and Instagram. Twitter also has unique features that make it another must-use tool for finding and engaging an audience in different ways. Here's everything you need to know about creating and using Twitter for realtors.
Why Use Twitter for Your Real Estate Business?
While Twitter isn't as synonymous with marketing (in any industry) as Facebook or Instagram, data from 2014 shows that nearly 80% of users have tweeted about a brand and more than half of users followed up on having seen a brand mentioned in someone else's tweet.
In addition, nearly 40% of all Twitter users are between the ages of 25 and 34 years old and just over 20% are between 35 and 49 years old. That means nearly 60% of Twitter users are in the common age bracket for buying a house, whether it be their first or their fourth.
Twitter also makes it easy for people to go right to your website from a tweet, unlike Instagram, where you're not able to link to a website or post in a photo caption.
Lastly, Twitter runs on hashtags and trending topics, and it's easy to find the hashtags and trends in (and outside) your industry so you can better create content that's in the now.
How To Use Twitter for Realtors
Follow these tips to optimize your approach to Twitter digital marketing and grow your real estate business through the platform.
Maintain your brand identity. Ensure brand consistency and recognition by using the same profile photo, color scheme, banner images, and tone on your Twitter that you use on other platforms.
Know your audience. It's best for your strategy to use each platform (including Twitter) to target one audience or the other. That means deciding whether you want to share information that's relevant to home buyers and sellers or fellow real estate pros.
Focus on relevant and newsworthy content. Once you know who you want to engage with on Twitter, you can create a custom list of hashtags, trending topics, influencers, and news sources that are most relevant to your audience. You can then retweet and respond to posts with your own insights or share content similar to what's in these categories.
Post a variety of content. It's important to evenly post links to your blog, listings, or website and relevant content from other sources. The rest of your Twitter content should be direct interaction with users, whether they follow you or not.
Include photos. Do this instead of relying on links to posts with photos or links to photos themselves. Studies show that tweets with images were "favorited" 89% more than tweets without and retweeted 150% more than those without.
Monitor your Twitter content. Check your Twitter Analytics page to see how well each one of your posts does to understand what does and doesn't work.
Ready to transform your marketing strategy with Twitter? Join the Coffee & Contracts community to get social media marketing tools and brand templates you can use to develop a targeted digital marketing strategy and engage your audience on Twitter and beyond.
