Instagram Growth & Strategy • November 29, 2023
Instagram Growth & Strategy

November 29, 2023

Instagram Story Ideas for Real Estate Agents


Welcome to the world of real estate marketing, where Instagram Stories offer a new exciting way to engage with your audience. Instagram Stories don’t just tell stories; they build trust, create engagement, and gather desired new clients. Today we’re sharing a few ways to take your Instagram profile game to the next level. Get ready to increase engagement with your Instagram Story Ideas as a Pro Real Estate Agent!

Simple Instagram Story Ideas:

1. Guess the Listing Price

Ready to have some fun with your audience? When touring an open house or showcasing new listings, use the Question and Quiz sticker to get your audience involved. Ask them to guess the listing price of the home. It’s a playful way to stir curiosity and boost interaction.

Now, here’s a pro tip: frame your question effectively. Make it engaging and intriguing. Perhaps add a little teaser about the property’s unique features to pique their interest. You want your audience to be EXCITED to take a guess.

But we don’t stop there! After your audience takes their shot at guessing, it’s time for the follow-up. Share the actual listing price, and maybe throw in some interesting highlights about the property. It’s all about keeping the conversation going and nurturing that valuable engagement.

If you’re new to story stickers, check out our video tutorial here!

2. Neighborhood Features

Show us around your city! It’s all about showcasing the different neighborhoods in your area. Think of it as your personalized guide to the city you know and love.

Here’s a stellar idea: create specific Instagram highlights for each neighborhood. These highlights become your virtual brochures, offering viewers a glimpse into the unique charms of each area. But don’t stop there – include a call to action. Ask your viewers if they’d like a list of available homes in the neighborhood you’re featuring. It’s the perfect way to turn a virtual tour into a lead generation tool.

3. Answer FAQs

Ever wondered how to make your audience feel heard and valued? It’s as easy as utilizing Instagram’s question stickers. Start by asking your Instagram followers if they have any burning questions about buying, selling, or anything else under the real estate sun.

Now, here’s where the magic happens – answer these questions through quick video stories. It’s like having a one-on-one conversation with your audience, right through their screens. Share tips, insights, and offer solutions.

Need some inspiration on what FAQs to include? Think about the questions your clients ask you most frequently. These are the gems you want to address in your stories. By being responsive and informative, you’ll not only build trust but also position yourself as the real estate expert your audience can rely on.

4. A Day in the Life of a Realtor

It’s time to offer your audience an exclusive peek into your world. Show them the real deal – the early mornings, the hustle, the client meetings, and everything in between.

Why is this important? Well, it’s a chance to emphasize the value of having a dedicated real estate agent by their side. Your audience gets to witness firsthand the hard work, expertise, and dedication you bring to the table. It’s not just about buying or selling; it’s about the entire journey and the trusted expert guiding it.

Pro Tip! Share your day in small, captivating snippets. Showcasing your day and highlighting your personality in a short video offers a glimpse into your daily life while reinforcing the idea that having an agent like you makes all the difference.

5. Weekend Events in your City

Looking for a surefire way to become the go-to person for local happenings? It’s as simple as becoming the weekend event guru for your city. Each Thursday or Friday, share a rundown of what’s happening over the weekend in your town.

But where do you find this valuable event information? Well, it’s easier than you might think. Check out local event websites, social media pages, and community boards. Don’t forget to tap into your network and stay connected with local community events organizers. This way, you’re always in the know about the latest and greatest in your city.

Whether it’s a farmer’s market, a music festival, or a community charity event, keep your audience in the loop. By doing so, you’re not just building engagement; you’re establishing yourself as the ULTIMATE local expert. Let’s get ready to be the weekend guide your audience can’t do without!

6. Local Business Spotlight

Want to show some love to your local community and create meaningful connections? It’s time to start a weekly local spotlight on Instagram Stories. Shine a spotlight on those small businesses you absolutely love and appreciate.

Think about the places you personally enjoy or the ones that offer services relevant to your audience. Maybe it’s that cozy coffee shop down the street, the family-owned bookstore, or the local gym with a fantastic trainer. These businesses often appreciate the recognition and might even repost your story, expanding your reach even further.

Here’s a pro tip: tag their locations and Instagram handles. It’s a simple act that can make a world of difference. It not only helps these businesses gain more visibility but also fosters goodwill within your community. (This allows for them to re-share the post too!)

Coffee & Contracts Members: Use our local templates to get started featuring your area’s business owners and favorite neighborhood spots!

7. Should You Buy or Rent Quiz

Here’s an engaging idea to have some fun with your followers while generating leads – create an interactive quiz. Instagram’s poll stickers make this a breeze. Craft a simple quiz for audience members wondering whether they should buy or rent their next place.

Ask questions that touch on key factors, like long-term plans, financial goals, and lifestyle preferences. As your audience participates, they’ll not only enjoy the interactive aspect but also gain some valuable insights.

Here’s the magic: those who engage with your quiz are potential buyers or in the home buying process. So, follow up with a personalized direct message, offering more information and assistance. This is your chance to nurture leads and demonstrate your expertise.

Online Strategies:

Remember, it’s not just about the number of stories; it’s about the quality and relevance of each one. Craft stories that resonate with your audience, pique their interest, and offer something they can’t resist.

1. Crafting Compelling Stories

Share behind-the-scenes peeks, offer valuable insights, and create entertaining quizzes or polls that align with your audience’s interests. Above all, ensure every story serves a purpose and delivers value, whether through insightful home-buying tips, breathtaking property showcases, or the discovery of local treasures.

2. Instagram Highlights & Tips

Highlights serve as your storytelling archives, allowing you to categorize and present your stories beyond the usual 24-hour timeframe. You can create distinct Highlights for various subjects, such as property tours, neighborhoods, or market insights, ensuring your audience can access valuable content whenever they desire.

Coffee & Contracts Members: Check out our content vault which is full of Instagram Story templates like the ones listed above.

3. Interactive Elements

Interactive features like polls and quizzes add an engaging dimension to your stories. Encourage your audience to participate and share their opinions. The goal with using these tools isn’t to push the SALE but build credibility.

Avoid making the most common mistakes and find creative ways to keep your followers informed!

4. Market Updates

The real estate market is ALWAYS changing so you need to become the trusted expert for your audience. When posting highlights or reels, be sure to share the latest trends, statistics, and noteworthy happenings. Whether blue cabinets are in or hardwood floors are trending, be sure to highlight these on your Instagram account.

Crafting engaging stories, keeping your followers intrigued, and adding genuine value to their lives will set your real estate business apart from others! To go even deeper into this exciting journey, connect with like-minded real estate agents, and access a treasure trove of Instagram story templates and exclusive content, join our vibrant Coffee & Contracts community.

Together, we’ll continue to explore innovative ways to elevate your real estate game. Ready to embark on this adventure? Join us now and let’s make your Instagram story journey unforgettable!

Do you have any Instagram story ideas for a real estate agent? Share them in the comments below!

Meet the Creator

Haley Ingram

Founder of Coffee & Contracts


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