Social media has proven to be an effective marketing strategy for realtors. While social media is a great way to connect with potential sellers and buyers, it’s important to avoid mistakes that could harm your goals. Here are some of the most common social media mistakes realtors make on social media.
1. Focusing Only on Sales
While the ultimate goal of social media marketing may be to increase sales through listings, it can be a huge mistake to focus solely on this. People use social media to unwind or entertain themselves, and they’re likely to unfollow accounts with overly pushy sales pitches.
2. Being Afraid to Show Off Personality
A realtor who shows off their personality shows potential sellers and buyers why they should consider working with them. It’s important to stand out from other realtors, and that means letting personality shine through. Realtors can do this by sharing why they love real estate and even what a day in the life of a realtor looks like.
3. Being Fearful of Boring Content
As a follow-up to sharing a realtor’s personality, it’s also important to not let a fear of being too boring impact content. Many realtors underestimate the interest that viewers have when it comes to learning more about what a realtor does, or even how they became a realtor.
4. Trying to Cater to Everyone
Trying to cater to everyone on social media can leave a realtor with few content ideas. It’s necessary to accept that some users may be unsatisfied, regardless of how much effort is put into social media content.
5. Worrying About Giving Away Too Much Information
Realtors may worry about giving away too much information in fear that followers will choose another realtor or skip using one altogether. Providing value is the best way a realtor can earn trust and position themselves as an expert.
6. Making It a Competition
Focusing too much on other realtors, including their content and number of followers, can lead realtors to lose focus of their goals. While it’s important to be aware of competitors, it’s also necessary to understand what makes a realtor unique.
7. Making It All About You
While it’s encouraged to share successes here and there, it’s important to also focus on the client. An effective strategy is about finding balance.
8. Sharing Client Information Without Permission
Realtors often share congratulation posts when they help a buyer or seller close a deal. While this is a great way to earn trust, it’s important to get a client’s permission first.
9. Begging for Business
There’s a thin line between letting followers know a realtor is accepting clients and begging them for business. Offering assistance may be a better position than asking for leads.
10. Not Interacting
Perhaps one of the best parts of social media is that it gives realtors the opportunity to interact with potential clients. Social media marketing shouldn’t ever be one-sided.
Social media is a great tool for realtors to obtain leads and market listings. Creating an effective strategy that avoids these social media mistakes helps realtors stand out and get the most benefit from social media.