Have you ever Googled something like “Moving to [City Name],” “Best neighborhoods in [City Name],” or “Things to do in [City Name]”? If so, you may have noticed Instagram reels showing up in the results—and it’s no accident.

As a Realtor, this is a huge opportunity. By optimizing your Instagram reels for SEO (search engine optimization) and focusing on local content, you can get your reels to show up on Google searches and attract potential clients. 🎉

Here’s how to make it happen.

Why Realtors should care about Google search results

When your reels appear in Google search results, you’re reaching people beyond Instagram—people who are already searching for answers about moving, buying, or living in your market. Imagine someone Googling “Moving to Tampa” and finding your reel at the top of the results. You’re positioning yourself as the local expert before they’ve even thought about hiring a realtor.

And here’s what’s even better: after Googling a few local terms, I noticed a trend.

What I found when I Googled local topics

I searched terms like “Moving to Tampa” and “Tampa real estate” to see what kinds of Instagram reels rank on Google. Here’s what stood out:

1️⃣ Reels that rank are always recent
Every reel I found was posted within the past few weeks. This means consistency is key—the more regularly you post, the more likely Google will surface your content.

2️⃣ Timely headlines and news perform well
Reels with titles like “The future of Tampa real estate: My 2025 predictions” ranked high. Why? People love fresh, relevant information tied to what’s happening now or in the near future.

3️⃣ Listing tours rank really well
The agents whose reels were ranking consistently used city names, neighborhoods, and industry-specific hashtags like #TampaRealtor or #TampaRealEstate. Incorporating these into your captions and hashtags ensures your content is highly searchable for people exploring your area online.

The common thread? Local keywords, consistent posting, and timely topics. Let’s break down how you can do this.

4 Steps to Optimize Your Instagram Posts for Google

Step 1: Adjust your Instagram settings

Before your reels can show up on Google, your Instagram account needs to be visible to search engines.

✅ Make your profile public

If your profile is private, Google can’t index your content—simple as that. Make sure your account is set to public.

✅ Turn on “Allow public photos and videos to appear in search engine results”

Instagram has a specific setting that allows your public content to show up in search engines.

Here’s how to enable it:

• Go to your Instagram settings.
• Look for the option labeled “Allow public photos and videos to appear in search engine results.”
• Toggle it ON.

Once you’ve done this, Google will be able to index your reels and include them in search results. ✅

Step 2: Post local, searchable content

The key to ranking on Google is to create reels about topics people are actively searching for. After analyzing what’s working, here are a few content ideas to focus on:

✅ Timely headlines and predictions

Create reels that tie into current events or future-focused topics.

Examples:

• “The future of City Name real estate: My 2025 predictions”
• “New developments coming to City Name this year”
• “How interest rates are affecting City Name’s housing market”

💡 Tip: Look for local news stories, trends, or upcoming events that your audience will care about and create content around them.

✅ Listing tours with local keywords

Reels showcasing listings perform incredibly well because they’re specific and tied to local searches.

Evergreen topics

Focus on timeless content that people search for year-round, like:

• “Moving to [City Name]: What you need to know”
• “Best neighborhoods in [City Name] for families”
• “Top coffee shops in [City Name]”
• "3 reasons NOT to move to [City Name]"
• "POV: You moved to [City Name]"

https://coffeecontracts.com/post/i-just-found-your-dream-neighborhood-home-its-got

In Coffee & Contracts, we have tons of reel templates ready for you to pop your listing videos into.

Step 3: Optimize your reels for SEO

Even with great content, your reels won’t rank unless they’re optimized for search. Here’s how to do it:

✅ Use local keywords in titles and captions

Make sure your reel title and caption include keywords people are searching for.

Example reel title:
"Moving to Tampa? 5 neighborhoods you’ll love"

Example reel caption:
"Relocating to Tampa? 🌴 These 5 neighborhoods offer something for everyone:
1️⃣ Hyde Park – Historic charm & walkability.
2️⃣ Seminole Heights – Trendy and full of great restaurants.
3️⃣ South Tampa – Perfect for families with waterfront views.
4️⃣ Ybor City – A vibrant, historic district.
5️⃣ Wesley Chapel – Suburban living with all the amenities.

Which one is your favorite? DM me for personalized recommendations! 🏡

I’m [Your Name], a [City Name] fan girl and local real estate advisor. Comment 'GUIDE' & I’ll send you my Moving to [City Name] Guide—it’s full of tips, insights, and a step-by-step relocation process!"

✅ Add a reel description

When posting your reel, use the description field in advanced settings to provide a summary with keywords.

Example:
"This reel shares the top 5 neighborhoods in Tampa, perfect for families, professionals, and anyone relocating to the area. From historic homes to suburban charm, there’s a spot for everyone!"

✅ Geo-tag your location

Tag your city or neighborhood in the reel’s location. This helps both Instagram and Google associate your content with local searches.

✅ Use local and relevant hashtags

Include hashtags that combine local and real estate-specific keywords, like:

• #MovingTo[CityName]
• #LivingIn[CityName]
• #[CityName]Realtor
• #[CityName]RealEstate
• #Explore[CityName]
• #[CityName]Homes

Step 4: Share your reels across platforms

Reels that rank on Google often appear on more than one platform. Share your Instagram reels on:

• YouTube Shorts: Upload your reel with a keyword-rich title like “Moving to Tampa: What you need to know.”
• Pinterest: Pin your reel with local keywords like “Tampa real estate tips” or “Best Tampa neighborhoods.”
• Your blog or website: Embed your reel into a blog post with a matching title, like “5 reasons to move to Tampa.”

Quick checklist for getting reels on Google

Here’s a handy checklist to follow:
✅ Make your profile public and adjust your settings.
✅ Post regularly with local, timely topics.
✅ Use local keywords in titles, captions, and descriptions.
✅ Geo-tag your location and use local hashtags.
✅ Share your reels on YouTube Shorts, Pinterest, and your blog.

Final thoughts

Getting your Instagram reels to show up on Google isn’t magic—it’s strategy. By focusing on local, keyword-rich content and staying consistent, you’ll boost your visibility, attract new clients, and establish yourself as the go-to real estate expert in your market.

Ready to take the guesswork out of content creation?

Creating content that connects with your audience and ranks on Google doesn’t have to feel like a full-time job. That’s exactly why we created Coffee & Contracts—to help you skip the overwhelm and get straight to posting.

Imagine this: You sit down to plan your week, open Coffee & Contracts, and BAM—you’ve got templates, captions, and reel ideas ready to go. No more stressing over what to post or how to write the perfect caption.

Here’s what we’ve got waiting for you:
✨ Instagram reel templates designed to generate leads.
✨ SEO-friendly captions with local keywords already baked in.
✨ Content calendars and templates to make batching posts a breeze.
✨ Strategies to help you show up as the local expert your clients are searching for.

It’s all here for you, so you can stop spinning your wheels and start creating with confidence.

👉 Ready to make content easy? Click here to join Coffee & Contracts!