February Real Estate Marketing Checklist

Knowing how, when and where to market your real estate business can feel like a huge mountain to climb. Let us take out the guesswork; follow this February real estate marketing checklist that’s guaranteed to cover all your bases.

1. Send an Email Newsletter

Stay top of mind with your past and future clients by sending out a monthly newsletter. Be sure to provide something of unique value that people will enjoy (Example: a free resources, upcoming local events calendar, or a market update). Give them something to expect and look forward to receiving each month!

Check out Coffee & Contracts’ email templates.

2. Post an engaging Valentine’s Day Story

When you’re low on content ideas, look at the holidays for the month. In February, use Valentine’s Day to engage with your audience on stories.

Try a “this” or “that” poll, ask your audience where their favorite local date spot is with a question sticker, or quiz your audience on the history of Valentine’s Day.

3. Post about the Super Bowl

Engage with your audience by asking which team they are rooting for, post a meme about the super bowl, or use The Broke Agent x Coffee & Contracts templates for some real estate related Super Bowl content.

4. Walk through a Model Home

Get the attention of potential buyers by walking through a model home or touring a new construction community. Place engaging stickers on your stories to generate engagement.

New Construction educational content included in the Coffee & Contracts Membership.

5. Use a Trending Reel Audio

Instagram Reels are shown to people who do not follow you through the Reels tab, unlike your regular feed posts. You’ll see much more engagement than other posts using Reels – specifically by using a trending audio.

Trending Reel Audios & Ideas added monthly in the Coffee & Contracts Membership.

6. Show Local Accounts Some Love

Love is in the air! Support local business owners and reach more accounts by supporting local this month. Feature different local businesses, tag them and engage with users who engage with these businesses.

Find tons of templates for supporting local businesses in the Coffee & Contracts Membership. Looking for more inspiration? Browse these real estate social media templates.

7. Send out a special gift or pop-by

Stay top of mind with your past clients or community by sending them a little something! Email or deliver a home maintenance checklist, Valentine’s goodies, or write a note to let them know you’re thinking of them.

Grab printable resources, like post cards and pop-bys, in the Coffee & Contracts Membership.

8. Plan a First Time Buyer Online Seminar

Educate potential home buyers with a live presentation on the home buying process. Host this in a Facebook Group, in a Zoom meeting, or on Instagram live. This can be supported with a structured PowerPoint deck to make complex steps easier to understand and visually engaging for participants. For teams looking to automate and scale presentation creation, the best PowerPoint APIs can help generate and manage slides programmatically for consistent delivery.

Find buyer presentations and corresponding guides included in the Coffee & Contracts Membership.

9. Schedule a Branding Photoshoot

In a study of 1.1M photos on Instagram, posts that included a person’s face were 38% more likely to get engagement than those without faces (Georgia Tech).

We highly encourage our members to use personal photos in the content they share on Instagram. It’s a guaranteed way to boost your post’s engagement and profile reach.

Get instant access to our jam-packed marketing toolkit for real estate professionals.

Frequently Asked Questions

1. What types of real estate content perform best in February specifically?

Valentine's Day-themed Stories that invite engagement (polls, "this or that" questions, favorite date spot questions) perform well because they are low-pressure and fun. Local community content highlighting cozy restaurants, weekend activities, or upcoming events in your market keeps you top-of-mind with locals even when the market is slower. Any content that leans into warmth and connection fits the month's energy.

2. How do I use Valentine's Day as a real estate marketing opportunity without being cheesy?

Skip the "fall in love with your dream home" cliché and lean into community instead. Ask your followers where their favorite local date spot is, run a "this or that" poll comparing two neighborhoods, or share your own Valentine's Day plans as a personal brand moment. These feel genuine rather than forced, and they generate real engagement that tells the algorithm your content is worth showing to more people.

3. Should real estate agents have a different marketing strategy for every single month?

Not entirely different. Your core content pillars and strategy stay consistent year-round. But layering in seasonal context (local events, holidays, market shifts) keeps your content feeling fresh and timely rather than recycled. Think of monthly marketing checklists as a set of additions and tweaks to your existing system, not a full content overhaul every 30 days.

4. How can I use February community events to generate real estate leads?

A: Feature local events in your Stories and Reels with specific details, such as venue, date, time, what makes it worth going to. Tag the businesses or organizations involved, because they often share content that features them, giving you extra reach in your local community. Following up with a "were you there?" Story the next day keeps the conversation going and positions you as someone genuinely embedded in the community.