Real Estate Marketing Tips • November 29, 2023
Real Estate Marketing Tips

November 29, 2023

Email Marketing for Realtors

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You’ve heard it said before: You own your email list, not your social media followers. Have no fear, today, we’ll cover email marketing for realtors. Follow along with these tips for getting started building your email list and converting your followers into leads. Let’s get started!

Start with a Landing Page

Email marketing for realtors begins with a landing page. A landing page is a website page used for capturing leads. The goal is for the website visitor to share their name and email address in exchange for a valuable free resource “freebie” you provide. We recommend creating a landing page in ConvertKit (free!). Check out this post for a step-by-step guide to creating a landing page.

Then, use a Coffee & Contracts Template as your Freebie

Select & customize a freebie from the library of Coffee & Contracts templates. Choose something like a new homeowners guide, a seller’s guide or a home maintenance checklist. 

Next, link the Landing page in your Instagram Bio

Direct your audience to the link in your bio to access your freebie. There are several platforms that offer link in bio solutions, including LinkTree and Buffer’s Start Page. Choose a link in bio platform that’s right for your needs with this guide.

Finally, create an Email Automation in Convertkit

Email marketing for realtors just got a whole lot easier. Meet one of our favorite tools, Convertkit. CovertKit is great platform for setting up a landing page. Once a lead submits their information, they will receive an email that includes the freebie you selected. What’s more, Convertkit has a free version for up to 1000 subscribers. Follow this tutorial for a step by step guide for setting up your Convertkit Landing Page. 

Looking for more? 

Check out the C&C Strategy Course for step-by-step instructions on customizing a freebie, setting up a landing page & going live with an email automation – All of this and more available to Coffee and Contract’s members in the dashboard. Email Marketing for Realtors: Complete!

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Claudia Bell

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