Instagram has grown into a robust communications network for individuals and businesses alike. Its two billion users share photos and videos for personal reasons — to connect with friends and family — and commercial ones, to market products and services. Instagram is the world’s fourth busiest social media network.
If you’re a realtor, surely you know about the possibilities of Instagram to build your reputation and market your services. But perhaps you’re not getting the response you expected. If so, it might be time to revisit your approach to call-to-action (CTA) statements in your captions.
Realtor captions for Instagram need to be clear, concise, and catchy to get the attention you need to grow your client base. Here are some social media tips for realtors, and some social CTA examples for realtors that can drive traffic to your website and bolster your business.
Importance of Call-to-Action Statements on Instagram
Just like you wouldn’t tell a joke without a punchline, you shouldn’t create a marketing campaign without solid calls to action. These statements provide the finishing touches to the hard work of creating compelling realtor captions to go with your selection of photos and videos.
The CTA advises to the reader on what to do next. It provides the context you need to turn browsers into buyers of your services. Without compelling CTA copy, your Instagram campaigns become one-trick vanity projects that do nothing for the bottom line. The goal is to motivate the reader to engage.
Many people have strong opinions about what makes a good CTA. A lot is on the line for you and your business, and you only have a few words at your disposal. In general, some of the most effective CTAs:
- Include persuasive words leading to action.
- Explain what the reader will get by clicking.
- Connect on a familiar, personal level with tone and word choice.
- Convey a sense of urgency.
The good thing about calls to action is they are measurable and provide immediate feedback about their effectiveness. They can also play a role in other forms of marketing. One of the essential tips on social media marketing for realtors is to keep experimenting to find the approach that works for you.
Social CTA Examples for Realtors
Calls-to-action in Instagram posts will look different depending on the nature of the agency and the objectives you are trying to achieve with a piece of content or a more extensive campaign. Here are a few social CTA examples to get your mind working overtime:
- Click to see your next home.
- Search our inventory for the house of your dreams.
- Accepting new listings. Click to learn more.
- Follow us on Facebook, Twitter, and LinkedIn for the latest news.
- See our latest list of available properties.
Social CTAs for realtors help keep people’s attention as they go on their buying journey. Work to raise your conversion rate on Instagram and write sharper social CTAs with Coffee & Contracts, your one-stop shop for all the tools and resources you need to thrive online, increase your visibility, and attract new followers-turned-clients.Our team of media professionals will help you gain confidence in social media marketing and keep you on top of the latest new platforms while providing effective social media marketing for realtors. Become a member today. It’s time to see results.