Pumkin spice; fall leaves; Halloween costumes – Oh My! As you pull out the fall decor and brew up the pumpkin spice lattes, we’re sharing a few October marketing ideas to put into action this month. (ICYMI: all of the templates referenced below are available to Coffee & Contracts Members). And now, follow along below for October marketing ideas for Real Estate Agents…

90 Days Remain in 2022/ Q3 Recap/ Welcome Q4 

Quarter 4 has begun and on October 3rd there are officially 90 days left in 2022.

  • Share a timeline of how someone could sell/buy before the end of 2022
  • Ask your audience what goals they hope to accomplish before the end of the year…or share the goals you are working toward.
  • Share a recap of Q3 (personal and professional updates!)

Address Spooky Interest Rates. Share your professional opinion!

Rising interest rates are a hot topic right now.

Share your professional opinion on rates and why people should not be spooked.

  • Less buyer competition
  • More seller concessions
  • Refinancing in the future
  • More inventory
  • Prices reducing

Celebrate National First Responders Day with a Thank You!

October 28th is National First Responder Day (Firefighters, Law Enforcement Officer, EMTs, Paramedics).

Create a post thanking your community’s  first responders.

Donate goodies to your local fire or police station.

Share a home safety checklist with your followers to help make their jobs a little easier!

Home safety checklists are available within your Coffee & Contracts Membership.

Fall Bucket List / To-Do List in Your Community

Want to create a post that people in your city will want to save for later?

Share a Fall/October to-do or bucket list specific to your city.

Feature local businesses and events that will get people in the Fall spirit!

Think pumpkin patches, fall festivals, corn maizes, haunted house events, hay rides, or places to purchase fall drinks baked goods!

Share an October Pop-By and add a branded sticker or tag!

Thinking about creating a Halloween or Fall-themed pop-by for your previous clients?

Record the process of creating your pop-by then create a Reel showing us the behind-the-scenes of how you put these together and pass them out.

Attach these stickers to your pop-bys to remind your former clients that you are always available to help them with their real estate needs!

Share Save-Worthy Home Tips

A tip that we like to implement into our own Instagram marketing is to focus on creating content that your audience will want to bookmark for later.

Share hacks, insights, resources and tips that people will want to refer back to.

This month, we have several save-worthy home tips like…

    • Where is the best place to find rugs?
    • Fall-decor finds (share where you snagged that cute fall wreath!)
    • House gadgets to gift homeowners this fall

Create a text-based Reel

A text-based Reel are the easiest type of Reel to create!

Grab a trending audio (look for that upward arrow in the botton left the Reel as you scroll to see what audios are trending now)… then, create an animated video in Canva that’s no more than 5 seconds long.

C&C Members – Check out the Broke Agent Reel Templates or any of our 4 reel templates in the Content Calendar.

Tip: Subscribe to our newsletter where we release new trending Reel ideas every week!

Send an email newsletter to your email list

Email newsletters are a great way to stay top of mind with your contact list!

We recommend providing valuable insights about the market and local news so that your audience looks forward to receiving your emails.

This month, the C&C Newsletter template covers interest rates, local events, a market update, and if you can walk away from an inspection! 

There you have it! Let us know in the comments if you implement any of these October marketing ideas for real estate agents. What did you learn? What did your audience enjoy?

ICYMI: (All of the templates referenced in the post are available to Coffee & Contracts Members). If you’re interested in taking real estate marketing off your hands, join us!

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written by

Claudia Bell

Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.

A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.

Simple pleasures: a made bed and a hot baguette.