instagram marketing trends

Realtors who want to make the most out of their marketing campaigns are probably on Instagram already. This popular social media platform helps people connect with friends, family, social media leaders, and brands by sharing photos and videos. When looking for ways to boost views, here are seven important 2022 Instagram marketing trends to help increase engagement and get more followers. 

1. Authentic Content

One of the best Instagram marketing trends is creating authentic content. Realtors don’t need to worry too much about editing when planning their strategy. Users are looking for genuine content with eye-catching images, making it more relatable to the intended audience. This doesn’t mean posting any picture will do, but telling a story through eye-catching photographs is always a good way to generate views. 

2. Link Stickers

Not too long ago, Instagram was using a swipe-up feature to create a link from their Instagram story. Before that, it was a link in the bio part of the page. In 2022, users will be able to insert a link sticker, an interactive sticker added to your Instagram story. Users simply will have to tap on the white box, and they’ll be taken right to the web page that was added.  

3. Instagram Live

Instagram Live usage helps provide a connection that significantly benefits businesses in growing their audience. Over the last few years, this tool has increased dramatically in popularity and will continue to do so. Sharing live content will remain a popular Instagram marketing tool throughout 2022. Many people are more likely to watch a video than read a lengthy post on a popular social media platform. 

4. Take Advantage of the Explore Tag

Keeping users engaged is the end-all goal of all social media, especially Instagram. The platform allows users to use Instagram hashtags to make their content viewable through the explore tab. This helps to bring in new followers. Adding a call to action with hashtags and their location will help more people reach the realtor’s page. 

5. Instagram Reels

Instagram Reels allows users to create and edit short videos to capitalize on trends, challenges, and content without using other social media platforms to build their audience. Using a 15-second Instagram reel helps leverage their marketing strategy by providing information content on things the realtor is knowledgeable about and sharing it with their audience. 

6. Twitter Card Previews

People are still using other social media platforms to share their Instagram content. When realtors share a post on Twitter, their audience can also view a preview post from Instagram and a link directly to the realtor’s page. This is a great way to grow followers on an Instagram page.

7. Sharing Personality

Using a combination of the 2022 Instagram marketing tips mentioned above will help realtors share their brands’ personalities. Realtors can show off their content in a fun and exciting ways, whether they choose to use Instagram Live, Reels, or Stories. 

These Instagram marketing tips will help create a strong presence on the platform, which is a significant part of successful social media marketing. The app continuously provides tools to help content creators create engaging and effective Instagram marketing to outperform their competitors.