Graphic design is a useful skill for those who want to market their products and services. For real estate professionals who lack time, Canva is an easy solution for producing polished designs with minimal experience. Understanding this robust, user-friendly tool can make it easier for real estate agents to create visually appealing designs and materials.
What Is Canva?
Canva is a graphic design platform that combines photo editing and layout design. The platforms allows users to create materials without expert design skills or costly software programs. Canva offers many templates, which users can customize with their own information and details. A user can even use the platform to create a business logo, build a presentation or print mailers.
Design With Ease
Moreover, Canva requires no technical design experience, as it utilizes drag-and-drop functionality. According to the developers behind the platform, it takes less than 30 seconds to learn how to use Canva. Creating comparable marketing materials requires the use of multiple programs and an account with a stock photo website. A real estate agent could spend hours trying to create a simple marketing flyer that would take minutes to create in Canva.
Edit Photos Instantly
Next, Canva’s assistance with photo editing can save real estate agents time and money. After capturing listing photos, the agent can use the Canva to instantly resize, adjust, and edit photos with a few clicks. The platform connects to any desktop or mobile device’s photo library, simplifying the uploading and editing process. Editing photos without Canva typically requires a more complex program, such as Photoshop or Lightroom. These programs aren’t as user-friendly and are often cost prohibitive.
Create Social Media Graphics
Social media marketing has proliferated among real estate agents who wish to reach members of their target audience. Canva offers thousands of real estate templates, including many types of social media posts. Each template can be customized with an agent’s contact information, photos of real estate listings and their unique offerings. Examples of templates include Instagram posts, Facebook cover images, and Zoom backdrops, to name just a few.
Establish a Brand Identity
Establishing a brand identity can help an agent maintain consistency and develop brand awareness among their clients. It can also simplify their process of content creation. Canva makes it easy to design graphics that create a unique professional identity. With the paid version of Canva, an agent can simply choose the imagery, fonts, and colors that will make up their brand kit. Then, each time they create a new marketing piece, they can apply their brand kit.
Realtors that leverage the power of Canva are a step above the crowd. Without the time and cost of learning new graphic designing skills, agents can easily and quickly use Canva to create professional marketing materials. Canva is a powerful and affordable tool that will improve the marketing of any real estate business.