Knowing how, when and where to market your real estate business can feel like a huge mountain to climb. Let us take out the guesswork; follow this February real estate marketing checklist that’s guaranteed to cover all your bases.
1. Send an Email Newsletter
Stay top of mind with your past and future clients by sending out a monthly newsletter. Be sure to provide something of unique value that people will enjoy (Example: a free resources, upcoming local events calendar, or a market update). Give them something to expect and look forward to receiving each month!
Check out Coffee & Contracts’ email templates.
2. Post an engaging Valentine’s Day Story
When you’re low on content ideas, look at the holidays for the month. In February, use Valentine’s Day to engage with your audience on stories.
Try a “this” or “that” poll, ask your audience where their favorite local date spot is with a question sticker, or quiz your audience on the history of Valentine’s Day.
3. Post about the Super Bowl
Engage with your audience by asking which team they are rooting for, post a meme about the super bowl, or use The Broke Agent x Coffee & Contracts templates for some real estate related Super Bowl content.
4. Walk through a Model Home
Get the attention of potential buyers by walking through a model home or touring a new construction community. Place engaging stickers on your stories to generate engagement.
New Construction educational content included in the Coffee & Contracts Membership.
5. Use a Trending Reel Audio
Instagram Reels are shown to people who do not follow you through the Reels tab, unlike your regular feed posts. You’ll see much more engagement than other posts using Reels – specifically by using a trending audio.
Trending Reel Audios & Ideas added monthly in the Coffee & Contracts Membership.
6. Show Local Accounts Some Love
Love is in the air! Support local business owners and reach more accounts by supporting local this month. Feature different local businesses, tag them and engage with users who engage with these businesses.
Find tons of templates for supporting local businesses in the Coffee & Contracts Membership.
7. Send out a special gift or pop-by
Stay top of mind with your past clients or community by sending them a little something! Email or deliver a home maintenance checklist, Valentine’s goodies, or write a note to let them know you’re thinking of them.
Grab printable resources, like post cards and pop-bys, in the Coffee & Contracts Membership.
8. Plan a First Time Buyer Online Seminar
Educate potential home buyers with a live presentation on the home buying process. Host this in a Facebook Group, in a Zoom meeting, or on Instagram live.
Find buyer presentations and corresponding guides included in the Coffee & Contracts Membership.
9. Schedule a Branding Photoshoot
In a study of 1.1M photos on Instagram, posts that included a person’s face were 38% more likely to get engagement than those without faces (Georgia Tech).
We highly encourage our members to use personal photos in the content they share on Instagram. It’s a guaranteed way to boost your post’s engagement and profile reach.
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Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.
A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.
Simple pleasures: a made bed and a hot baguette.