01. Establishing a Niche

I’m working on building my relocation niche! I’m so in love with San Diego living and helping buyers find exactly where they should be is a dream. I relocated to San Diego from the East Coast almost 5 years ago, so I’m at that sweet spot where I can relate to moving here, but I’ve been here long enough to know the areas very well. 

The city-themed IG posts are my favorite! I’ve used them to shout out local businesses and feature different parts of the city. The ideas have prompted me to get on IG stories to talk more about the posts in my own words which has made for great, personalized content. 

02. Taking Professional Lifestyle Photography

I invest in professional lifestyle photos which not only help with a refined look for my feed but having a big batch of photos to choose from over time helps with consistency. And let’s be real, she gets all my good angles!

03. Using Reels, Stories, & IGTV

I love using reels, especially for comedy-related videos. I pride myself on not taking myself too seriously and I get a kick out of having people laugh with (and sometimes at) me! You also can’t beat the organic reach that reels can give you. My most successful reel has been played 449,000 times which is truly mind-blowing!  

04. Combining Personal & Professional Content

I’m a big believer in having only one Instagram account and combining personal life and professional life into one. My content mindset revolves around the idea that people work with those who they know, like, and trust.

05. Using Coffee & Contracts

Coffee and Contracts is my secret weapon to keep me consistently active on social media. With C&C, I ALWAYS have something to talk about.

Marketing has never been something I would have thought to outsource because it’s arguably my favorite part of my business!  I love being very involved with creativity, branding, and graphic design, so C&C is that perfect marketing assistant I needed to keep me fresh and on my game.

I start with lifestyle photos, C&C brings the real estate content, I sprinkle in my branding and tone of voice, and voila – a perfect post- every time.

Any advice for new agents?

My #1 advice is to start out as an assistant for a seasoned Realtor or team. You can learn so much in such a short time by shadowing and working for another agent. One of the toughest parts of being a new agent is that you don’t really know what’s going on half the time, and the experience you gain before you’re really responsible for your own clients was game-changing for me. 

 I was out with buyers on my own talking about the buying process two weeks after I got my license because I had the knowledge from working 6 months prior as an assistant. Just know, once you get the hang of it, working for yourself is the BEST.

How do you get creative on social?

I just debuted a neighborhood guide-style video featuring a coastal area of San Diego that I’m really excited about and have already received great feedback. Creating more neighborhood guides, collaborating with local small businesses, and crafting other San Diego-focused content is definitely the plan as I continue to grow.

What are some of your favorite ways to learn more about building a real estate business?

I listen to a few real estate-related podcasts and audiobooks throughout the week. Hearing different strategies from different perspectives is also helpful because there really is no one right way to run your real estate business. Rev Real Estate School, Socially Modern, and Lifestyle by Real Estate are a few favorites.

written by

Claudia Bell

Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.

A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.

Simple pleasures: a made bed and a hot baguette.