Agent Spotlight: Kat West – Getting Creative on Social with Video
What techniques and methods do you use on instagram?
Instagram is my bread & butter. This is where I spend the majority of my time marketing my business, so I invest in branding photos and making Reels. I have the most fun & feel most natural using this platform & I think that comes across to my followers.
how do you get creative with your marketing on Social media?
Videos Videos Videos. I love to get creative with Reels and they have made a major impact on my business. I get inspired by other peoples Reels & see how it can be relevant to tell my brand story. I also utilize IGTV & produce video to highlight fun places to visit in my city!
Tell us about your approach when creating content
I focus on showcasing luxury real estate & on being 100% authentic. This has attracted my ideal client. Once I really started focusing on being open about what I believe and bold in my faith my following flourished. I stopped being worried that some people would not agree or understand & started to attract even more people to my page who DID resonate with who I am! I think the people who believe differently than me also appreciate that I am honest & open about who I am. They know I’m not here to change anyone but they also know who they are getting when they hire Kat West!
Any advice for new realtors?
I’m a big believer in community. You are the average of the 5 people you spend the most time with. Having a mentor when I started my business was crucial to my success as a realtor. I’m honored to be able to extend my knowledge in the industry to brand new agents joining my organization.
How has coffee & Contracts influenced your business?
It has taken a tremendous amount of work off my plate & helped to support my brand! I love the creative ideas it sparks as well. Before I decided to give it a try I was worried I would look like everyone else. This was simply not the case. I’m able to put my own spin on the content and weave it into what I already have planned. C&C is like the shot of espresso in my Dirty Chai Latte… it fuels the fire!
What’s the most important thing you’ve learned in this profession?
It’s a numbers game! Don’t take anything personal. You will be successful if you have a strategy & consistently show up & execute.
Ready to take social media off of your already too-full plate? Join our community today for access to the Facebook Group and the ultimate marketing toolkit!
Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.
A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.
Simple pleasures: a made bed and a hot baguette.