If you are looking for daily inspiration in your real estate business, you need to give Erica Richmond a follow on social media! Erica sells Nashville, Tennessee and is an expert not only in real estate but with her social media strategy.

Erica gave us some great insight on how to utilize social media for real estate, “Focus more on building a brand than finding your next client. Future clients will be more likely to reach out when they feel you are approachable & relatable so be sure to share the personality and face behind the screen as well.”

Erica says, “My goal is to be consistent enough to stay top of mind of my future clients but also be educational and relatable to those who look at me as a resource. Ever since I became more consistent and intentional with what I post, my Instagram has grown over 5,000 followers in the last year.”

“The content Coffee & Contracts provides saves me so much time and allows me to be more intentional with what I post. Using their monthly calendar, the captions and images are all ready to go which makes consistent posting easy and stress-free. Using the story polls and quizzes that Coffee & Contracts provides is a great way for future clients to indirectly let you know they may be considering a move in the future!”

Give Erica a follow, @ericarichmondrealtor on Instagram!

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