June 3, 2020

Video Script: What Determines the Price of your Home?

Video Script: What Determines the Price of your Home?

*This video is meant to cover the factors that determine home listing prices. Be sure to not overcomplicate the information you share.

So you’re scrolling through new listings, and you see a handful of homes that just might work. 

They’re in your first-choice neighborhood, have the bed-bath count you’re looking for, and a grassy yard perfect for your little ones to play in — both your kiddos and your four-legged friends. 

You have just one question: Why the $20,000 difference in their listing price? 

Hi, I’m (your name) - a realtor in (name of town) with (name of agency). Today I’m going to give you the inside scoop on how realtors work with homeowners to determine their home’s listing price. 

By the time this quick video is over, you’ll be able to sniff out the exact reasons those houses you love are priced so differently. So here we go, the 5 main factors that go into pricing a home:

1. First up is location. 

Where a home sits in proximity to schools, restaurants — even to our beloved Target, affect the desirability and listing price of a home. The location won’t ever change, so this is one of the largest factors that determine home listing prices.

2. Next is size & age. 

If two homes are in a similar location, we check out both square footage and the age of the home. On one street, you can have as much as a 10-15 year difference in age of a home and just as much difference in size. When scrolling through listings, always look for how old the home is. And be sure to check out the data on price per square foot.

3. Another factor used to determine the listing price is what’s known as “comps.” 

Realtors use a process called Comparative Market Analysis (or CMA for short) to estimate a home’s value. Simply put, they pull recently sold homes in a specific area or neighborhood, called comps, to see what’s selling — or not, and at what price.

4. And last, let’s talk upgrades. 

A brand-new kitchen or a sleek & modern master bathroom is always going to demand a higher listing price than an outdated counterpart. While some home buyers want to remodel themselves, many are happy to purchase an updated home that’s move-in ready.  

If you’re thinking of selling your home, you want to steer clear of overpricing and underpricing. An experienced real estate agent can help you avoid both pricing pitfalls.

Curious about what your home is worth in today’s market or how much home you can afford? I’d love to chat! 

[Insert CTA]

Call me at this number to set up a free consultation! Visit my website to get your home value, message me your address and I'll find out what your home is worth for free!

Find more of our video scripts in our Content Vault!

Haley Ingram

Haley Ingram

Founder of Coffee & Contracts

Put Coffee & Contracts to work for you

A few minutes is all it takes! We'll greet you with a welcome walkthrough video to show you around, and you'll have instance access to everything you need.

Get Started Now