Instagram Growth & Strategy • December 14, 2023
Instagram Growth & Strategy

December 14, 2023

Understanding Instagram Reels Analytics: A Comprehensive Guide Part 1

Instagram Reels Analytics

In this ever changing world of social media, Instagram Reels has grown to be PRETTY popular among users. These bite-sized videos have become the go-to tool for businesses and influencers to connect with their audience. Especially for real estate professionals!

They offer an exciting way to showcase properties, share valuable insights, and connect with potential clients. But, how can you be certain that your Reels are making an impact? That’s where analytics step in!

Analytics plays an important role in understanding the effectiveness of your Instagram Reels strategy. They provide you with invaluable insights into how your audience interacts with your content, offering data on views, likes, comments, and shares.

By utilizing the power of analytics, you can discover what’s working and what needs improvement. Allowing you to fine-tune your approach and ensure your Reels resonate with your target audience. I’ll take you deeper into Instagram Reels analytics, equipping you with the knowledge and tools needed to measure the performance of your Reels and make data-driven decisions that drive real estate success.

Join me on this two part series on understanding Instagram Reels Analytics!

Table of Contents

What ARE Instagram Reels Analytics?

Instagram Reels analytics encompasses a range of metrics that displays how your Reels are resonating with your audience. Key data points include the number of views, likes, comments, shares, and even the reach and engagement rate of your Reels.

These metrics offer a complete view of your video’s performance, shedding light on which content is thriving and which might need a strategic tweak. By understanding these analytics, you can understand valuable patterns, track trends, and identify the content that genuinely captures your audience’s attention.

Types of Metrics:

When it comes to Instagram Reels analytics, these are some of the essential metrics you’ll want to pay attention to:

  1. Views: The number of times your Reel has been viewed provides a base measure of its reach and initial appeal.
  2. Reach: This metric captures the unique accounts that have seen your Reel, highlighting its ability to reach a broad or targeted audience.
  3. Engagement: Engagement metrics includes likes, comments, and shares, offering insights into how viewers interact with your content.
  4. Impressions: Impressions signify the total number of times your Reel has been displayed on users’ screens, providing a sense of its overall visibility.
  5. Completion Rate: This metric indicates how many viewers watched your Reel in its ENTIRETY, shedding light on its ability to captivate and retain attention.
  6. Follower Growth: By tracking the number of followers gained after posting a Reel, you can gauge its effectiveness in expanding your real estate network.
  7. Profile Visits: This metric reveals how many users visited your Instagram profile after engaging with your Reel. Demonstrating its ability to draw viewers to learn more about your real estate services.
  8. Saves: When users bookmark your Reel for later viewing, it signifies that your content holds value to them and may influence their future decisions.

Importance of Leveraging Insights for Content Strategy

Understanding your audience and the performance of your content is SUPER important to improving your real estate marketing with Instagram Reels. Instagram Reels analytics is basically a “cheat code” that allows you to tailor your content strategy to meet the preferences and needs of your viewers.

By regularly using your Instagram Reels analytics, you can better fine tune your content, identify trends (my favorite), strengthen engagement, attract NEW followers, and enhance your ROI. Incorporating these insights into your content strategy empowers you to create Reels that not only engage your audience but also drive tangible results with your real estate marketing.

Want to skip the Analytics and get straight to the good stuff? Check out our 2023 Guide to Reels below!

Why You Should Track Reels Analytics

Staying ahead of the curve requires more than just creating captivating Reels – it demands understanding how your audience engages with your content. This is where Instagram Reels analytics come into play as your magical ally.

Identifying Strengths and Weaknesses

Every real estate agent has unique strengths and has areas for improvement when it comes to creating Reels. Tracking Reels analytics allows you to pinpoint exactly what those are for your specific audience.

Are your property tours getting impressive view counts? Do your insights show that viewers tend to drop off halfway through your videos? Identifying these strengths and weaknesses helps you focus your efforts where they matter most. Ensuring that every Reel you produce is a step closer to your marketing goals.

Gaining Audience Insights

Understanding your audience is the foundation of successful real estate marketing on Instagram Reels. Analytics offer a window into your viewers’ behaviors and preferences. You can gain insights about the demographics of your audience, such as age, gender, and location, allowing you to tailor your content to better resonate with your target market.

Additionally, you can determine which Reels are driving the most engagement, giving you a clear picture of what interests your audience and what they find valuable. Armed with this knowledge, you can craft Reels that not only appeal to your current followers but also attract potential clients. *wink wink*

Optimizing Posting Time

Timing is everything! The timing of your Reel posts can significantly impact their visibility and engagement. Instagram Reels analytics provide data on when your followers are most active on the platform.

By aligning your posting schedule with these peak times, you can ensure that your Reels have a better chance of appearing in your audience’s feeds when they’re most likely to see and engage with them. This optimization can lead to increased views, likes, and comments, ultimately boosting your real estate marketing efforts on Instagram Reels.

Measuring ROI

Real estate marketing efforts MUST translate into tangible results, and Instagram Reels are no exception. Reels analytics offer a critical tool for measuring the Return on Investment (ROI) of your content. You can track metrics like views, likes, comments, and click-through rates to assess the effectiveness of your Reels campaigns.

Understanding the ROI helps you determine which Reels are generating the most value for your business. It allows you to allocate your resources wisely, investing more in strategies that deliver results and fine-tuning or discontinuing those that fall short.

Understanding Audience Preferences

Knowing what your audience prefers can be a HUGE game-changer! Reels analytics provide valuable insights into which types of content resonate most with your viewers.

Are they engaging more with property tours, neighborhood spotlights, or market insights? By identifying these preferences, you can tailor your content strategy to create more of what your audience LOVES. This not only keeps your current followers engaged but also attracts new ones who share similar interests.

How to Access Instagram Reels Analytics

Whether you’re a seasoned pro or just starting with Instagram Reels, these insights are key for making informed decisions and maximizing your reach.

Requirements: Business or Creator Account

First things first, you need to ensure that you’re using either a Business or Creator Account on Instagram. These account types provide access to a range of features, including insights into your Reels’ performance. If you haven’t already, make sure to switch to one of these account types to harness the full potential of Reels analytics.

To find this, go to your profile Settings and Privacy and scroll down to Account Type and Tools. Once you click through, you will see the option to Switch to Professional Account and then it will prompt you to pick your Category. Then you have the option to be a Creator or Business and there you have it! You’re official!

Navigating to ‘View Insights’ on a Specific Reel

Every Reel you create on Instagram comes with a boat load of data that can help you refine your content strategy. Understanding the performance of individual Reels is crucial for refining your content and catering to your audience’s preferences.

To do this, go to the specific reel you want to learn more about and click on the 3 dots in the bottom right. Click through on View Insights and you will see the breakdown of what engagement you earned for that reel.

Accessing Analytics via the Insights Section in the Instagram Profile

Beyond analyzing the performance of individual Reels, the Insights section in your Instagram profile offers a more detailed overview of your ENTIRE Reels strategy. This bird’s-eye view is essential for tracking long-term trends and making strategic decisions about the direction of your real estate marketing efforts on Instagram.

You can find this by clicking the hamburger menu in the right corner of your profile. Insights will be the third option in the menu and it will automatically show you insights from the Last 7 Days.

How to Fix Reels Insights Not Showing

Occasionally, you might encounter issues with Reels insights not displaying as expected. Don’t worry; we’ve got you covered with troubleshooting tips to ensure you can access these valuable analytics.

A couple issues could be happening… either you are under a Personal Account (which insights isn’t available under this account) or you may need to log out and log back into the Business/Creator Account. You may also need to Authenticate your account to reset the settings.

If the issue continues, then reach out to our team at support@coffeecontracts.com and we would love to help!

Key Metrics to Monitor

Whether you’re a real estate veteran or just dipping your toes into Reels, your success falls on your ability to track and understand key metrics. These metrics provide critical insights into how your real estate content is resonating with your audience and offer the guidance needed to fine-tune your strategy.

Plays

Instagram Reels analytics begins with understanding the most important metric; “Plays.” Plays are not just numbers; they represent how many users engaged with your Reel, making them the FOUNDATION for evaluating your content’s performance.

Accounts Reached

Beyond the number of Plays, “Accounts Reached” paints a broader picture of your Reels’ impact. Accounts Reached is the number of UNIQUE accounts that have seen your content at least once. This includes the demographic information such as top countries, top cities, age range and gender breakdown.

Engagement

Engagement is more than just likes and comments; it encompasses shares and saves too. Understanding these metrics ensures you can create content that not only captures attention but also fosters meaningful interactions that resonates with your audience.

Discovery

Your Reels’ visibility depends on how people discover them. Users are continuously adding to their “interests” when they search or explore on Instagram. Your content will show up in their feed when Instagram algorithms find that your content matches to what they have been looking at. This knowledge is extremely important for tailoring your content strategy to optimize discoverability and broaden your real estate reach on Instagram.

Algorithm Insights

Speaking of algorithms, understanding Instagram’s many algorithms is like having a secret key to unlocking greater visibility and engagement. The platform uses multiple sources of information on your demographic and will showcase your content the system feels aligns with the audience interests.

Fun Fact!

Instagram shows your posts to 10% of your total audience. Which means that if that 10% does NOT engage, you show up even less and you don’t grow your following.

ENGAGEMENT MATTERS PEOPLE!

Metrics that Influence Algorithmic Ranking

To better understand Instagram’s algorithms, you need to understand how your audience is engaging AND how you interact with users on the platform. There are 6 key factors that play into the algorithm; interest, timeliness, relationship, frequency, following, and usage.

Strategies to Align with the Algorithm

With a deep understanding of the algorithmic metrics, you’ll be equipped with the knowledge needed to refine your Reels strategy. Basically, the idea is to be HUMAN. Instagram needs to see that you are generating content that not only is entertaining and relevant, but you as the account holder don’t just photo dump and be on your way. From crafting engaging captions to posting at optimal times, these strategies are your roadmap to Reels success in the algorithm-driven world of Instagram.

This is where our Exclusive Membership comes into play! We offer our members customizable and modern social templates to help you stand apart in your industry – all fully customizable to your brand and messaging!

Competitive Analysis

Understanding your competitors is comparable to studying the field, giving you valuable insights to stay ahead. Knowing what works and doesn’t work for another real estate agent gives you an advantage of learning from their mistakes and in turn improving your marketing strategy.

Importance of Knowing Your Competitors

Through competitor analysis, you can gain audience insights, fine-tune your content, and stay creatively inspired. It’s a chance to adapt innovative approaches, ensuring your content remains relevant and engaging.

This knowledge allows you to collaborate strategically and broaden your reach within your niche. By understanding your competitors, you’re not just staying informed; you’re staying ahead and building a more successful marketing strategy.

Metrics for Competitive Benchmarking

To measure your own success on Instagram Reels, it’s essential to have a yardstick, and that yardstick is your competition. From engagement rates to follower growth, these metrics will provide a better understanding of where you stand with the competition.

Tools for Competitive Analysis

To make the competitive analysis process more manageable, here are a few systems you can use to monitor the competition.

  • Hootsuite
  • Instagram Insights
  • Sprout Social
  • Flick
  • Keyhole

These tools will streamline your data collection, giving you the insights needed to make informed decisions and fine-tune your real estate Reels strategy for optimal results.

Phew! You made it to the bottom! And we haven’t even gotten to the strategy and formulas. Stay tuned for Part Two or if you really want to skip the heavy lifting, download our PROVEN prompts with ChatGPT to get you started today!

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Haley Ingram

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