Top 10 Hashtags for Realtors on Instagram
Real estate agents have long understood the power of visual marketing. A photo is worth 1,000 words, after all. But in an era when everyone has a camera and access to social media, how do you stand out? With so many real estate agents competing for potential home buyers’ attention, it’s important to find ways to stand out from the crowd. One simple way to do this is by using hashtags on your Instagram posts related to your business as a real estate agent. While some may shy away from using hashtags because they can feel a little forced or artificial, the right ones can actually help you stand out and drive traffic back to your website or blog. In fact, millions of Instagram users search for hashtags every day. Take a look below for 10 of the most popular hashtags for realtors on Instagram.
What is a hashtag?
First, let’s start with a brief definition. A hashtag is a word or phrase preceded by a pound sign. Although they were originally created as a way to categorize content, they have taken on a second, more important meaning in the social media era. When you add a hashtag to a post, that hashtag becomes clickable. This means that anyone viewing that post can click on the hashtag and see posts related to that same hashtag. These tags are often a way for people to find content that’s related to their interests, and can also be a way for people to find and follow your business, too.
Real Estate Agents Should Use:
Real estate agents should use hashtags that align with their business, whether you are a commercial broker, residential broker, property management company, or other real estate business type. You can also use hashtags that have a geographical focus, like those that relate to your city or neighborhood. Some of the most important hashtags for real estate agents to use are listed below. Make sure that you use the singular or plural version of each tag as appropriate, and remember to always put the hashtag at the end of your caption, rather than the beginning.
#realestate
#realestateexperts
#realestateadvice
#homeforsale
#homeforsaledallas
#luxuryrealestate
#condoliving
#housegoals
#househunting
#housesofinstagram
Real Estate Agents Should NOT Use:
There are some hashtags that real estate agents should not use, even if they’re relevant to your business, as they may attract the wrong kind of attention. Some of these include:
Controversial or offensive hashtags: Stay away from controversial topics, and don’t use hashtags that are offensive or rude. You don’t want to endanger your business reputation by sharing content that is offensive or could be considered offensive by others.
Hindering hashtags: Some hashtags may actually hinder your business, as they’re used so often that they don’t bring in the traffic you’re looking for.
And finally…
When you’re choosing your real estate hashtags, make sure that they’re short, relevant, and easy to read. Avoid using too many of them, as this can also look spammy. You can use up to 10 hashtags per post, but no more than that. Keep these tips in mind, and remember that visual content is particularly important in the real estate industry, where people are most often shopping online. By adding relevant hashtags to your Instagram posts, you can help drive more traffic to your profile, and ultimately, your business.
