The 2025 Guide to Instagram Reels for Real Estate Agents

What Are Instagram Reels?

Instagram Reels are short-form videos (up to 3 minutes long) with editing tools like trending audio, captions, and effects. Unlike static posts, Reels are pushed by the algorithm to people beyond your follower list, which means they’re one of the best ways to get discovered.

Why Should Real Estate Agents Be Using Reels?

• Reach New Audiences
  Instagram prioritizes Reels in the Explore feed. That means your videos — whether they highlight a local coffee shop or explain first-time buyer tips — can show up in front of people actively searching for that type of content.

• Creatively Market Your Listings
  Go beyond a “Just Listed” post. Reels let you showcase a property’s story with visuals, hooks, and captions that make people want to watch until the end (and schedule a showing).

• Showcase Your Expertise
  Share quick insights, market tips, or neighborhood highlights to position yourself as the go-to local expert.

• Repurpose Everywhere
  Record once, and you’ve got content for TikTok, YouTube Shorts, and even your email list.

• Build Trust
  Reels let people see you — your voice, personality, and knowledge. That authentic connection builds the kind of trust that gets clients calling.

How to Post a Reel

Tap the “+” and select Reel.

Record or upload a video.

Add text, music, or effects.

Choose a cover, write a caption, and hit Share.

Pro tip: Pair your Reel with a strong hook in the caption and a clear call-to-action to drive engagement.

Tools We Recommend for Editing Reels

• CapCut — Advanced editing, trending templates, and easy repurposing for TikTok and Shorts.
• Instagram Edits — Instagram’s built-in editing tools have leveled up in 2025. You can now add text, transitions, filters, captions, and even templates directly inside the app. The best part? Your edits are already formatted perfectly for Reels, so you can create polished content without ever leaving Instagram.
• Coffee & Contracts — Done-for-you templates, scripts, and trending audios designed specifically for real estate agents. Start your free trial here!

What Types of Reels Should Agents Post?

There are plenty of ways to show up on video — from B-Roll to Green Screen to Talking Head styles. But the real magic is knowing what kind of content will actually get attention and generate leads.

Inside the Coffee & Contracts Membership, you’ll get access to templates and inspiration across five high-performing categories we recommend every agent use:

• Local Reels — Spotlight local businesses, neighborhoods, and events to connect with your community and boost discoverability.
• Buyer Reels — Speak directly to buyers with content like “What $X gets you in [City]” or first-time buyer tips. Show that you get their journey.
• Seller Reels — Educate homeowners with pricing insights, market updates, and case studies that build credibility and spark urgency.
• Relocation Reels — Help movers imagine life in your city with “Day in the Life” content, lifestyle highlights, and comparison reels.
• Trending Reels — Stay current with audios and formats that are going viral. (C&C members get fresh ideas every single week.)

These five categories give you a well-rounded content strategy that’s easy to execute with our templates, and powerful enough to consistently bring in leads.

Can I Schedule Reels in Advance?

Yes! As of 2025, Instagram allows you to schedule Reels directly in-app. Planning ahead ensures you stay consistent, even when life gets busy.

How to Schedule a Reel:

Create your Reel — Record, upload, and edit your video as usual.

Tap “Next” — Once you’ve added your caption, cover photo, and tags, look for the Advanced Settings option.

Select “Schedule this Reel” — Toggle the option on.

Choose Date & Time — Pick the exact day and time you want your Reel to go live.

Tap “Schedule” — Instagram will automatically publish it for you.

💡 Pro tip: Schedule during your audience’s peak activity hours for the best reach. You can find this info in your Instagram Insights.

Ready to Make Reels That Actually Bring You Leads?

With Coffee & Contracts, you’ll never run out of ideas. You’ll have a bank of templates, scripts, audios, and strategies waiting for you — created by real agents, for real agents, based on what’s working right now.

✨ Want to try it out first? Start your free trial and get instant access to customizable reel templates that make it simple to create scroll-stopping, lead-generating content, without the overwhelm.

👉 Start Your Free Trial and see how easy it is to create content that connects and converts.