Realtors: Market yourself instead of your listing

Can we be honest with you? Posting “Just Listed” graphics on social media is…boring. 😕 We think you should market yourself instead of your listings. What do we mean by this?

Houses are sold on the MLS, not social media.

It’s important to focus more on marketing yourself and building rapport with your Instagram audience over simply sharing another “Just Listed” graphic.

Don’t waste your time with a boring “Just Listed” graphic.  Think about what percentage of your audience is actively looking for a house with that specific criteria? The answer is probably not many.

Try this instead…

Instead, consider investing in a professional videographer to create a high-quality, captivating videos. Or, get creative and record an entertaining reel about your listing that your audience won’t swipe past. Take it a step further and ask yourself, what makes this listing unique, quirky, or special? Is there anything the homeowner shared with you that you can highlight, or tell a story about? Approaching the marketing of your new listing in these ways will showcase your marketing skills are far from average.

Keep in mind…

Keep in mind, anyone actively looking for a home with specific criteria will find it through the MLS or any real estate marketplace website, like Zillow or Redfin. 

Remember, marketplace websites offer advanced filtering features where home buyers can dial in exactly what they’re looking for. Think of marketing on your social media as a fun, more unique way to show off the listing, and your ability to market it, beyond basic images.

And lastly…Utilize all your listings, no matter what price range, to show your audience your unique marketing skills. Sell us on you and the story behind the home.

Let’s look at some listing video examples below…

We’re curious – do you agree with the approach to market yourself instead of your listing? We’d love to hear from you in the comments below.

FYI: Coffee & Contracts helps Realtors streamline their marketing efforts – Join the Coffee & Contract’s community today.