Quarter 4 Branding Shoot
Quarter 4 is HERE which means 2020 is almost over (phew!)
Get ready for this quarter and make it the best for your marketing by scheduling a photoshoot. All you've got to do is call a local photographer, or ask a friend for a favor. We've laid the rest out for you in this guide!
Time: 2-3 hours
Make sure you get the most out of your time by knowing what kind of shots you want before the shoot. Use our suggested shots that will correspond with the captions for the upcoming quarter, create a board on Pinterest or save Instagram posts of poses and shots that you like. We have a Pinterest board full of branding photo inspiration, be sure to check it out here!
Outfit: 3-5 outfit changes
Keep your brand colors when you choose your outfit. If the colors on your Instagram feed and in your branding are neutral, don't wear a hot pink top! Make sure you keep it on brand.
Location: 2-5 locations
If you're using a local photographer, ask for their opinion on locations. There may be a local studio that could be a great fit. When you're choosing a place for an indoor shoot, make sure there is good natural lighting. We recommend using a light, bright, and beautiful listing, a trendy coffee shop, your home office, a home office in a nice listing, or a cute local restaurant or bar.
Location Ideas:
Home
Light, bright, updated listing
Your office
A home office in a nice listing
Local
Local coffee shop
Local restaurant
Local shops (for featuring around the holidays)
Popular outdoor locations in your area (think of places you'd like to feature for activities October-December)
Prop Ideas:
Letterboard
Keys
Purchase Agreement or Marketing Agreement printed out
Your guides printed out
Coffee cups
Sign riders
Fall decor (pumpkins, signs, coffee mugs, etc)
Holiday/Winter decor (home ornament, signs, coffee mugs, gifts, etc)
Champagne/confetti – New Years things
Your planner
Clipboard
Quarter 4 Shot List
We've got our topics planned out for the rest of 2020, so you can get your content and photos ready well in advance!
Generic Real EstateLifestyle Shots
You looking at your phone, smiling
You talking on the phone
You opening a door
You putting a sold rider in the ground
You sticking a for rent or for sale sign in the yard
You holding a key out in front of you
You writing in a journal or planner
You giving a presentation
You walking down the street, in a popular local location
You on a Zoom call, over your shoulder
You smiling at your computer like you're on a Zoom call
You in a nice kitchen
You in a great room of a listing
You holding a clipboard, as if on a showing
You looking at houses on the MLS, over the shoulder shot or as if you're showing someone
You holding out a key, in front of a door of a home
Over the shoulder of you writing up an offer, either on a computer or a printed out version
You shaking someone's hand (the person doesn't need to be shown), smiling
You holding some cash
You sitting down with a clipboard as if going over a checklist
Market Update templates – Hold a letterboard that says [your area] Market Update
November
You writing thank you cards
You opening a door with key; standing in a door way as if letting someone in; you looking at houses online
You arranging decor in a nice home
Go Vote! Photo of you with an "I Voted" sticker
You looking at your phone, smiling; you drinking coffee smiling; you working at a local coffee shop
You in a nice entryway of a home
You curled up in a nice chair or couch
You in front of cool, trendy or unique home numbers
You with a clipboard in a nice listing (Showing Checklist)
You typing in your computer (as if writing a listing description)
Your local Veterans Memorial Park / You with an American flag
Scratching your chin as if wondering; you putting a for sale sign in yard; you holding out keys
You in front of a nice gallery wall
You on the phone, you on computer, you with a sign that says "open for real estate questions!"
"How do You Know it's The One?"; You scratching your chin; lifestyle photo of you smiling
You making a "hmm" thinking face; Lifestyle photo of you smiling/working
You pretending to take a photo of a home; Behind the scenes photo of your RE photographer
Photo of you standing over a nice dining table or in a kitchen
You taking out/putting away holiday decor; stacking storage bins in a garage or closet
"Agent survival kit"; You with a fake emergency kit; you laughing; you looking at the phone
You with a pie!
You writing an offer up; You shaking hands
You checking off a to-do list; you cleaning a listing
You organizing
"What I'm thankful for" Family/friends/pets photo (or whatever you're thankful for!)
Black Friday - You ripping a "SALE" tag; you with shopping bags
You on your computer
"Under Contract What's Next" You shaking a hand; Holding letterboard that says "32 days until 2021!"
Your favorite local shops
What's coming in December...
We challenge you to get a good photo at 12 of your favorite local businesses
Your favorite local places to donate during the holidays
You sitting by the fire
You writing in a journal or planner
You doing a home improvement project; holding a hammer; wearing a hardhat etc.
Popular local spots during the holidays
You with a magnifiying glass; You with your inspector; You "inspecting" a home
Lifestyle photo of you smiling or laughing
Letterboard: Love it or List it!; You putting a for sale sign in the yard
Winter home maintenance
You decorating for the holidays around your home
You snuggled on the couch
You crossing off days on a December calendar
You with your favorite winter/holiday treat
You with family
You writing holding up a thank you card
You laughing; smiling; working; holding up any accomplishment from 2020
You organizing
You writing down resolutions (title a paper Resolutions and pretend to be writing the rest)
You holding a closing gift
You holding a gift
You holding an ornament
You with holiday decor
You making the Home Alone face
You popping champagne or sparkling cider
You throwing confetti