Coffee & Contracts Blog
Instagram Ads for Realtors: Are They Worth It?
Real estate agents can utilize a variety of digital tools to market their listings and advertise their services. Many use social media to connect with their target audiences and highlight what they can offer to clients. This guide to Instagram ads can help determine...
Branding Photos for Real Estate Agents: Guide
An Introduction to Personal Branding Photos Today we’re talking about all things personal branding photos – What they are and why they are so important to growing your real estate business. Come along with us as we take a deep dive into branding photos for real estate...
How often should I post on Instagram as a Realtor?
We often receive the question: How often should I post on Instagram as a Realtor? Today we're answering this common question. The short answer? As often as you can post quality content.The long answer:Posting on your feed every day will give you great results - but...
How To Use Instagram Reels
A sure-fire way to grow your reach on Instagram right now? You guessed it: Instagram Reels. Since introducing Reels to our Instagram last year, we’ve seen our engagement grow by 103% (over one year). Come along as we walk through why and how to use Instagram...
10 Social Media Post Ideas for Realtors
Social media is the most important marketing tool for realtors. Your business can grow exponentially if you learn how to convert social media activity into client relationships. Check out a few of our favorite social media post idea! 10 Social Media Post Ideas Expert...
How to Create a Real Estate Logo
A logo is a graphic identifier for a business or product. It's often the first impression someone sees before they choose to give a business a chance. Therefore, a logo needs to be memorable, easy to read, and understandable. It should also convey the right message...
5 Tips for More Effective Real Estate Facebook Ads
Advertising on social media can be efficient and cost-effective in the real estate world. Using Facebook ads is a popular way to reach prospective customers. Effective ads inform customers of the value that professionals can provide for them if they use an agency's...
Niche Ideas for Realtors
"While real estate will always be a competitive business, there are several strategies you can adopt to give yourself a leg up. Perhaps the most productive and least utilized of these is creating a niche." (Forbes) By focusing on a niche or specialty, you are best...
February Real Estate Marketing Checklist
Knowing how, when and where to market your real estate business can feel like a huge mountain to climb. Let us take out the guesswork; follow this February real estate marketing checklist that's guaranteed to cover all your bases.1. Send an Email NewsletterStay top of...
How to Write Your Brand Bio
First, what is a brand bio?A brand bio is an elevator pitch that concisely conveys who you are and what you provide to your clients. Think of it as 2-3 sentences to grab your listener's attention and have them thinking of you when they need your services. Are you...
10 Most Common Mistakes Realtors Make on Social Media
Social media has proven to be an effective marketing strategy for realtors. While social media is a great way to connect with potential sellers and buyers, it's important to avoid mistakes that could harm your goals. Here are some of the most common social media...
Why Realtors Should Use TikTok to Sell Houses
TikTok is the latest social media trend to sweep the nation. Experts in many industries are finding value in the popular app, including real estate professionals. There are many reasons to consider using TikTok to take your real estate strategy to the next level....
How to Write Your Brand Story as a Realtor
How to Write Your Brand Story as a RealtorThe human brain is wired to respond to well-crafted stories. "Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why...
How to Establish Your Brand’s Color Palette
Why is creating a color palette for your brand important? Establishes your brand identity Builds trust, recognition and credibility Creates consistency across your marketing materials Before choosing a color palette, first let's consider the psychology of color. What...
Establish a Personal Brand as a Real Estate Agent
Why is it important to establish a personal brand?A wise man once said: "A brand is simply what people think about when they think of you." – Rory Vaden. Here are some additional reasons why it is crucial to establish a personal brand as a real estate agent: You...
How to Record Reels from our Trending Reel Ideas
As we all know, trends come and go on Instagram. As a real estate agent, we know you don't have time to sit on Instagram and find the newest Reel trends to jump on. To help you stay up-to-date and create fresh, engaging content we provide our members with at least 4...
5 Real Estate Trends to Keep Your Eye on in 2022
The real estate market has seen many changes over the last two years. The housing market was set to boom before the 2020 pandemic, but lockdowns quickly put an end to many homebuyers' ventures. As communities are slowly coming out of the pandemic, however, the housing...
Holiday Marketing Ideas for Realtors
Holiday Marketing Ideas for RealtorsEnd-of-the-year holidays present a unique opportunity to connect with your online audience and local community, both of which can help you find your next real estate clients. Need some ideas for bringing holiday cheer to your...