Real Estate Marketing Tips • April 2, 2024
Real Estate Marketing Tips

April 2, 2024

Content to Attract Your Ideal Client on Instagram

Content to Attract Your Ideal Client on Instagram

There’s a platform gaining major market share as the preferred local search engine among people aged 18-34…

It’s Instagram. (Google, we still love you!!)

Here’s why that’s good news: You can use Instagram to attract, build trust, and do business with your ideal client.

Here’s how to do it:

Identify & understand your ideal client

First, we’ll need to identify WHO you’re trying to attract (your ideal client). Then, I really want you to go DEEP in understanding what this person is all about.

Let’s say your ideal client is…A Tampa resident, currently renting, 27-33 years old, saving for their first home, active and outdoorsy, dog owner.

Their interests are…Biking, fitness, music, casual & healthy restaurants and happy hours.

They could be found around town…At dog parks, fitness studios, nature trails, casual eateries, and music venues.

Identify relevant content pillars

Next, let’s identify the content pillars (aka overarching themes) that your ideal client would find relevant. For this ideal client, I would use:

  • Local info – to attract your ideal client to your Instagram page
  • First time buyer info – to establish yourself as knowledgable resource for your ideal client
  • Personal brand builders – to build trust and relatability with your ideal client

Brainstorm keyword-rich topic ideas

Now for the fun part, let’s come up with topic ideas for each content pillar that *really* speak the language of your ideal client using keywords they might be searching on Instagram.  (P.S. this is where Coffee & Contacts templates really come in handy!)

Local info topic ideas:

  • The best views for a summer sunset in Tampa
  • Summer bucket list: Rooftop happy hours in Tampa
  • Get lost with me on a Saturday afternoon in Tampa
  • On a free weekend, I’m biking these trails in Tampa
  • These Tampa establishments can’t wait to meet your dog
  • 5-star staycation destinations under 1 hour from Tampa

First time buyer topic ideas:

  • Houses under [average list price] in Tampa
  • Tampa loan programs that made homeownership within reach for my clients
  • Calculate your magic number for buying a home
  • The playbook that saved my first-time buyers’ sanity
  • My buyers earned money while saving for a home (the beauty of a high yield savings account)
  • Tampanians are flocking to these new construction communities

Personal brand builder topic ideas:

  • [Month] roundup – Showcasing hobbies, projects, trainings, vacations, and casual behind the scenes photos from a recent month – Shows your more personal side, helps the viewer build trust with you
  • Get ready for a buyer consult with me – Helps ideal clients visualize themselves in the process
  • What I did before I got into real estate – Let’s the viewer understand your back story and build trust with you
  • My favorite way to spend a Sunday – Shows the viewer your personal side and preferences
  • The advice I didn’t take – Shows the viewer that you’re a relatable human
  • I won’t go a week without this – Showcasing what you can’t live without – Helps the viewer build trust, relatability and likeness towards you

Interested in topic ideas like these ones? Coffee & Contracts offers a suite of done-for-you Instagram templates ready for you to share with your ideal client – Join us!

Image
Meet the Creator

Haley Ingram

Founder of Coffee & Contracts

LET’S BE FRIENDS!

Connect with us anywhere!

Join Coffee & Contracts Today

SIGN UP TODAY

Short Title!

Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Vivamus quis neque leo.

SIGN UP TODAY
Image

RELATED BLOG POSTS

Real Estate Marketing Tips

Content to Attract Your Ideal Client on Instagram

Real Estate Marketing Tips

Getting Client Reviews as a Real Estate Agent

Real Estate Marketing Tips

Confidently Navigating the NAR Settlement as a Real Estate Agent

Real Estate Marketing Tips

How We Build Trust on Instagram

Real Estate Marketing Tips

This is How I’d Increase Instagram Engagement in 2024

Real Estate Marketing Tips

5 ChatGPT Prompts to Create 30 Pieces of Content for Real Estate Agents

Real Estate Marketing Tips

The 2024 Guide to Instagram Reels for Real Estate Agents

Real Estate Marketing Tips

Instagram Content Strategy 2024 for Real Estate Agents

Real Estate Marketing Tips

Unlocking Success: Finding Your Ideal Real Estate Client

Real Estate Marketing Tips

Strategies for Attracting Potential Buyers and Sellers

Real Estate Marketing Tips

Real Estate Social Media Networks for 2024

Real Estate Marketing Tips

Real Estate Marketing Ideas for December

Real Estate Marketing Tips

The Power of Email Marketing in Real Estate

Real Estate Marketing Tips

Tailoring Real Estate Reels Strategies with Data-Driven Insights

Real Estate Marketing Tips

Realtors Guide To Reels Engagement, Reach, And Conversions

Real Estate Marketing Tips

Understanding Instagram Reels Analytics: A Comprehensive Guide Part 2

Real Estate Marketing Tips

Understanding Instagram Reels Analytics: A Comprehensive Guide Part 1

Real Estate Marketing Tips

Benefits of Using Instagram Reels for Realtors

Real Estate Marketing Tips

Just Sold Post Ideas for Real Estate Agents

Real Estate Marketing Tips

Best Practices for Using Realtor Hashtags