Just Sold Post Ideas for Real Estate Agents
It's no secret that humans love stories. Knowing the background story of any scenario makes us care about the outcome. The next time you are celebrating the sale of a home (congratulations!), consider sharing the story of the transaction. Instead of sharing a generic “Just Sold” graphic on social media, grab some inspiration from these just sold post ideas for real estate agents below:
The Happy New Homeowners
Idea: Record video clips throughout closing day and end with a shot of your clients waving bye and closing the door of their new home. Share about all that happens on closing day.
Why it works: By showing real clients and highlighting their wins (like a low down payment, locked-in interest rate, or dream-home details) it blends storytelling with social proof. The mix of personal emotion and practical numbers makes it relatable, highly shareable, and trust-building, while positioning you as both approachable and effective.
Here's a great example from @erictherwood
From Expired to Sold
Idea: "A property with a history of 6 months on the market and zero offers. Sounds like a challenge? Here's how we turned things around... [Mention strategies like: Refined our pricing strategy, leveraged social media marketing, hosted themed open houses]!"
Why it works: By framing the property as a challenge and then walking through the strategies that led to success, you position yourself as the problem-solver who knows how to get results. It builds credibility, showcases expertise, and gives potential clients confidence that you can sell even the “tough” listings.
The First-Time Buyer Journey
Idea: "15 showings, 5 offers, and 1 failed contract later - Our buyer is under contract on his perfect first home. Here's what we learned these past couple of months... [3 things you learned. For example: Patience is key, pre-approval is critical, things to look out for in showings]."
Why it works: Showing the challenges of a first time buyer's journey alongside the win, it builds trust and gives future buyers realistic expectations while keeping them inspired. It also positions you as the supportive guide who sticks with clients through every twist and turn until they find the right home.
Here's a great example from @kaileetedesco_
Buying Was the Better Option
Idea: "When I met [Name], they were looking for a rental. Now they have $10,000 in equity in their dream home. [Share why this client decided to buy instead of rent]."
Why it works: Highlighting how someone built equity in their dream home makes the benefits of ownership tangible and persuasive. It’s both educational and motivating, positioning you as the trusted advisor who helps clients make smarter, wealth-building choices.
Sold Listing Case Study | Before & After Photos
Idea: Most homes in [City Name] sell in X days, this one sold in X - here's why - Tell us what strategies you used to sell this home faster than average.
Why it works: This carousel shows proof of your expertise by pairing eye-catching before-and-after images with real, measurable results. It builds trust fast, helping potential clients see themselves working with you.
Find this template inside Coffee & Contracts
Visualize the Process
Idea: Record clips throughout the transaction and create a reel of the transaction start to finish, and walk us through each step.
Why it works: Instead of talking about the process in abstract terms, it brings clients behind the scenes and breaks it down step by step. That mix of education and storytelling builds trust, keeps people engaged, and helps potential clients picture themselves going through the process with you as their guide.
So before you share another "Just Sold" graphic, consider sharing story behind the sale. Your audience (and potential clients!) will find themselves invested in and excited about the outcomes.
Not sure how to turn your closings into content that converts? That’s where Coffee & Contracts comes in. With plug-and-play templates and training, we’ll help you transform every sale into a story that fills your pipeline with leads.
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