Instagram Update: Video-first Feed
Instagram Update: Video-first Feed
Have you noticed changes to the look of your Instagram feed?
A new Instagram update is being tested across a select group of Instagram accounts – here’s what to expect:
“Instagram is testing a new full-screen Home feed with more suggested video content. Much like on TikTok, posts in the main feed will take up the entirety of the screen, and users will need to perform a swipe up motion to skip to the next post.” Later.com
In addition to this update, users will see more suggested content into their home feed, specifically suggested Reels.
Does this mean you’ll need to sing and dance for Reels?
Luckily, no. The great news is there are so many ways to incorporate Reels into your real estate marketing strategy (we’ll cover more of this later).
What about Instagram Stories? Mosseri also alluded to bringing instagram Stories into your home feed scroll, much like TikTok. Tip: While Instagram Reels are great for boosting engagement and reaching new audiences, Stories are best for connecting with and nurturing your existing audience.
So, what does this mean for your Instagram marketing strategy?
If you haven’t started using Reels yet, it’s not too late! Let’s start off with a few helpful resources to help get you started, or build upon, using video in your marketing strategy.
Final Takeaways
With this Instagram update, video is taking a front seat; rewarding Reels users with more exposure & engagement on the platform
It’s not too late to get started creating Reels of your own
Keep it casual! Don’t overthink or over-produce your Reels – an elaborate film set is not necessary, nor encouraged.
Have fun! Your audience is seeking entertainment, information, inspiration, and the opportunity to connect with the real person behind the account (you!). Show your personality.
There you have it – The Instagram update on a video-first feed. Have questions about Reels on Instagram? We’re here to help! Send us a message on Instagram or at our support email. We’d love to chat!
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