Branding & Niche • November 29, 2023
Branding & Niche

November 29, 2023

How to Write Your Brand Story as a Realtor


How to Write Your Brand Story as a Realtor

The human brain is wired to respond to well-crafted stories.

“Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.” (Celine Da Costa – Forbes)

Any good story encompasses three parts…

The Status Quo:
The way things are or the initial nature of your situation

The Conflict or Change:
Disrupts the situation, an unexpected change

The Resolution:
How you solved the conflict or pivoted from the change

Now, apply it to your brand… Ask yourself these questions:

The Status Quo:
What were you doing previously? What was your situation?

The Change:
Then what changed? What challenges did you overcome? What actions did you take to land you where you are now?

The Resolution:
Now what do you do?

The Who:
Who do you help?

The How:
How do you help them?

The Why:
What do you help them achieve & why is that important?

Brand Story Example: Haley, Founder of Coffee & Contracts

The Status Quo: I was working as a real estate agent

The Change: All my leads were coming from Instagram, not cold calling. I started helping other agents with their marketing

The Resolution: I created a real estate marketing toolkit

The Who: For Real Estate Agents

The How: By providing tools, templates, and trainings

The Why: I help Realtors grow their business using Instagram

Now, turn it into a story:

I was working as a real estate agent and growing in the field, but I found all my leads were coming from my Instagram, never once a cold call.

So, I started helping other agents with their marketing. Then, Coffee & Contracts was born.

Now, I help agents generate leads on Instagram with marketing tools, templates & trainings so they can focus on doing what they do best: helping people find their dream homes.

Finally, now it’s your turn to write your brand story

Looking to take a personal branding deep dive? Jump into it with the C&C Strategy Course, available to members in the dashboard.

Meet the Creator

Claudia Bell


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