How to Write Your Brand Bio
A brand bio is your elevator pitch — a short, impactful statement that communicates who you are, what you do, and how you help. Think of it as 2–3 sentences designed to grab attention and leave your audience remembering you when they need your services.
Ready to create yours? Let’s break it down step by step.
Where should you use your brand bio?
Your brand bio is one of the most versatile tools in your marketing toolkit. Use it anywhere you want to make a quick and lasting impression, such as:
- Your Instagram bio and Facebook “About” section
- Your website
- Your email signature
- The “About” section of your listing presentation
- At the end of a property listing description
- When sharing with event organizers, interviewers, or speaking opportunities
An Example: Coffee & Contracts’ Brand Bio
Here’s how Coffee & Contracts introduces who we are and what we do:
- We provide: Real estate marketing tips, trainings, and templates
- To who: Real estate agents
- So they can: Turn their followers into clients
Simple, clear, and results-driven. That’s exactly what your bio should aim for.
Now, let’s write yours
Here’s a simple formula you can use to draft your brand bio:
- I provide: [Your services]
- To who: [Your ideal client]
- So they can: [The results you help them achieve]
When you fill in these blanks, you’ll have a concise and memorable brand bio you can use across all platforms.
Take it a Step Further
Writing your brand bio is just the beginning. If you’re ready to dig deeper into personal branding, our C&C Strategy Course will guide you through:
- Optimizing your Instagram profile
- Setting up a high-converting landing page
- Building automated email nurture systems
- Creating content that attracts and converts leads
…and so much more.
Your brand deserves to shine, and you don’t have to do it alone. At Coffee & Contracts, we give you the templates, tools, and training to market your business with confidence and consistency. Join thousands of agents who are growing their brands, attracting clients, and building businesses they love.
