How to Generate Real Estate Leads on Instagram in 2025
Table of Contents
- Introduction
- People want authentic, less-polished content
- High-quality content will still perform well
- Reels continue to dominate
- How to Stand Out on Instagram in 2025
- Local Reels for Lead Gen
- Storytelling Over Generic Tips
- Showcasing Listings with Reels
- Connect & Show Up Consistently
- Utilizing Valuable Lead Magnets
- Make Instagram Your Lead-Generating Machine in 2025
Instagram continues to be one of the most powerful platforms for real estate agents to generate leads, and the strategies that work are constantly evolving. At Coffee & Contracts, we’re here to help you stay ahead by creating templates and resources based on the latest trends, making it easy to turn followers into clients.
If you’re looking to stand out on Instagram and drive real results, this guide covers what’s working right now and throughout 2025 to help agents close up to $8.4 Million from Instagram. . Let’s dive into the strategies that will set you apart this year.
What’s Working on Instagram in 2025
Each piece of content we add to our Member’s Dashboard is strategically designed to get results. Here’s what we’re currently focusing on based on the trends we’re seeing.
People want authentic, less-polished content
Content that looks like it’s a photo from your camera roll and you created it yourself directly in Instagram is typically performing better than highly-produced visuals.
💡 Pro Tip: Try creating posts directly in Instagram to capture this effortless, real-life vibe. In the C&C membership, we have plenty of templates inspired by this trend.
High-quality content will still perform well
While the less-polished, authentic content is performing well right now, there is still a place for polished, high-production content. However it’s important that it’s unique, creative, and attention-grabbing.
💡 In C&C: We offer a mix of authentic, simple designs and creative, high-quality templates to meet both needs. For example, check out this creative post idea.
Reels continue to dominate
Reels continue to be the best way to reach new users and increase engagement. Agents who are posting local reels and listing feature reels are seeing great results.
💡 Why It Works: Instagram's algorithm favors reels, pushing them to new audiences and helping you grow your local following. Take a look at this reel template as an example of what we provide our members!
How to Stand Out on Instagram in 2025
Local Reels for Lead Gen
Local content—like featuring restaurants, events, or neighborhood highlights—is performing well because it helps you grow local followers.
💡 Why It Works: Local reels reach people in your area who don't already follow you. Use our local reel templates to get started.
Storytelling Over Generic Tips
Storytelling posts get way more engagement than generic tips because they’re emotional and memorable. Sharing real stories (like how you helped a client) makes people want to follow along, while generic advice tends to get scrolled past.
💡 Pro Tip: Incorporate storytelling into your content strategy to build trust and keep your audience coming back. We focus on infusing storytelling into our templates for members.
Showcasing Listings with Reels
Reels that showcase listings are one of the easiest ways to get people to DM you. They work because they show off something tangible—whether someone is ready to buy or just curious, it gives them a reason to reach out.
💡 In C&C: We’ve added plenty of customizable templates for listing features, along with trending reel audios, to make your job easier.
Connect & Show Up Consistently
Want to see more engagement? Engage with other local and real estate industry accounts intentionally and genuinely every day. Show your day-to-day life on stories consistently and watch your network grow on Instagram.
💡 In C&C: Check out the Extra Shots on each post for engagement and story strategies.
Utilizing Valuable Lead Magnets
Creating resources that people will actually find value in and promoting these consistently is working to grow your email list.
💡 Why It Works: Offering something of real value builds trust and turns casual followers into warm leads. Browse our lead magnet templates to start creating your own.
Make Instagram Your Lead-Generating Machine in 2025
As we dive into 2025, now is the perfect time to refine your strategy and double down on what’s working. At Coffee & Contracts, we release fresh templates every month to help agents like you stay ahead of the curve.
Here’s what you can expect in our Content Vault:
- 🗓️ A monthly social media content calendar with Instagram posts and captions
- 🎞️ Reel ideas and templates
- 🤳🏻 Story ideas and templates
- 💌 A monthly email newsletter template
- 🖨️ Printables: guides for buyers, sellers, FSBOs, new construction, home improvement, and more
Join Coffee & Contracts today and get a head start on transforming your Instagram strategy. Use code Blog15 for $15 off your first bill and see why agents are closing up to $8.4 million in deals from Instagram.
