Protected • December 15, 2023

December 15, 2023

How to Create a Free Landing Page with Mailchimp


Landing pages are such a simple and effective way to grow your email list and generate new leads. Using Mailchimp, you can create a landing page for free. And today, we are going to show you how to do this – Coffee & Contracts style!

Let’s backtrack for a second, what’s a landing page?

A landing page is a standalone web page that your potential leads can “land” on when they click through from an email, ad or social media post.

For real estate, it can be used to generate leads by offering a free, digital resource. For our example, we use a “Home Buyer Guide.” However, you can use any type of free download such as our Staging Guide, Seller Guide, Expired Guide, FSBO Guide, Rent vs. Buy Guide, etc. You can change the terminology to Home Buyer e-course, digital course, boot camp, packet, etc.


  • 1 Free Mailchimp account
  • 1 Free Cloud Storage Account – Dropbox Basic, Google Drive
  • 1 Coffee & Contracts membership – You have this because you’re looking at this page! 😉

Step 1: Create your Landing Page

Create your free Mailchimp account, or log in
Go to “Create” > “Landing Page”
Customize your Landing Page

Step 2: Personalize with our Canva Templates

Personalize your landing page
Use our Mailchimp Landing Page Canva Template to add a professional touch

Step 3a: Add the Home Buyer Guide Link – Instant Access

If you do this, you can stop here! If you want the lead to receive an email with the download, read on.

Step 3b: Add the Home Buyer Guide Link – Access via Email

Go to “Automate” > “Email” > “Welcome New Subscribers”

Step 4: Customize the welcome email

Choose a subject: “Your home buyer guide is here!”
Preview text: “Congratulations on taking the first steps towards homeownership.”

If your landing page is not collecting their name, make sure to delete the welcome message and put something generic
Write your welcome message: “Hey there! Congratulations on taking the first steps to homeownership! Here’s your Home Buyer Guide Download!”

Add the “Download” button and Buyer Guide link

Step 5: Finishing Touches on Email

Finishing touches and styling the email
Add your C&C email signature template

Step 6: Go live!

Done styling and everything looks good to go? Start sending & go live!

Now, you can post to social media and add a Call to Action at the end of your captions.

For Facebook: “Click this link to get access to my free digital Home Buyer Guide!

For Instagram: “Head over to the link in my bio to get access to my free digital Home Buyer Guide!”

Meet the Creator

Haley Ingram

Founder of Coffee & Contracts


Connect with us anywhere!

Join Coffee & Contracts Today


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