Generating Leads on Instagram as a Real Estate Agent

Is it possible to generate quality leads from Instagram? We firmly believe the answer is YES. Instagram is a tried and tested platform to build trust with your audience, provide value, make connections, and ultimately convert leads into clients. Follow some of our best advice below for generating leads on instagram and a real estate agent.

Is your Instagram set up for success?

Create an incentive & landing page to collect email addresses

Set up ManyChat to send automated DMs

Now, let's set up your email campaigns

Lead-generating content ideas

It's important to create content with a goal in mind: to build trust, to get more engagements (comments, shares, saves, etc), or to generate leads. Here are some ideas for content that is great for lead generation:

• Schedule an Agent Preview for hot new listings or new construction projects and go show them off in your stories. Use question stickers to get your audience to ask questions about these properties.

• Create a Buyer Needs post for what your clients are looking for. This can result in potential seller leads that have a match, and buyers reaching out because they want you to do the same for them.

• Start a conversation with your audience on stories and ask them questions like "What's the #1 thing holding you back from buying your first home?"

• Feature different neighborhoods in your city and for the CTA ask if anyone would like a list of what's available in that area.

Keep this in mind...

We've all seen a post from an Instagram "Guru" with the headline "This strategy generated me $80,000 in sales" or "How I got 20 leads from one post."

Keep in mind that selling real estate is a completely different sales experience compared to other products or services that are promoted on Instagram.

Remember: the "sales cycle" of real estate transactions are far longer than most other products and services. Rather than trying to generate leads all the time, focus on establishing yourself as a trusted expert and on building relationships.

Head over to Coffee & Contracts for hundreds of templates, scripts, and ideas. We create content that will help you get seen, build trust and establish relationships online.

There you have it: our tried and tested tips for generating leads on instagram and a real estate agent.

So, what did you think? Did you learn something new in this article? We'd love to hear from you in the comments!