Instagram Growth & Strategy • November 28, 2023
Instagram Growth & Strategy

November 28, 2023

Convert your followers into real estate clients

Image

We often receive this question from our members: “How do I convert my followers into real estate clients?” The answer is by building trust with your audience and providing value. Today we’re reviewing how to convert your Instagram followers into paying clients. Without further ado, let’s get right to it!

Preview listings, model homes & coming soons. Share market updates

Previewing listings on Instagram Stories is a great way to show your followers what’s available in the market.

If you don’t have a listing of your own, ask other agents in your office if you can share their listings. (Of course, give credit to the listing agent!)

This is a great way to generate buyer leads and to show off hot new listings in your area!

Use engaging Instagram Story stickers & ask simple questions

Using engagement stickers (like an emoji slider sticker or poll sticker) on your Instagram Stories makes it so easy for followers to engage and initiate a conversation while also boosting the overall reach of your story.

It’s true – the more people that engage with your Instagram Story, the more widely it will be distributed to your followers. 

Coffee & Contracts members: access our engaging stories and post templates to get started.

Create a landing page to give away a free inventive & collect email addresses

Remember:  you don’t own your Instagram followers, and they could be lost at any time if you lose access to your account.

That’s why it’s important to build your email list by offering a free resource in exchange for an email address. Read our step-by-step guide here on how to set up a free landing page & collect email addresses.

This is one of the best ways to convert your followers into real estate clients.

Be the local expert & resource

Share upcoming events, new real estate developments, your fave local restaurants & shops.

Every time you’re out and about supporting a local business, snap a pic of your coffee or meal and tag the business. They’ll likely repost and support your business in return! Bonus: you may even form a lasting relationship with that business owner (hello referrals!)

As the local expert, you’re a valuable resource to your followers!

Share your personal side!

Get personal and share about yourself! Show us your hobbies, family life and extra curriculars.

Where can we find you on the weekend?
What are your favorite podcasts?
Where can we find you on a Sunday afternoon?
What inspires you?

You will build trust with your followers, and ultimately convert them when they get to see the real parts of your life outside of real estate. Your followers want to get to know YOU!

There you have it: Five tips for converting your Instagram followers into real estate leads for your real estate business. Have questions about these tips? Send us a message or leave a comment, we’d love to assist!

ICYMI: Coffee & Contracts is a real estate marketing template service and community for modern agents. Join us today!

Image
Meet the Creator

Claudia Bell

LET’S BE FRIENDS!

Connect with us anywhere!

Join Coffee & Contracts Today

SIGN UP TODAY

Short Title!

Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Vivamus quis neque leo.

SIGN UP TODAY
Image

RELATED BLOG POSTS

Instagram Growth & Strategy

How to show up on social media when you don’t have much to say

Instagram Growth & Strategy

Content to Attract Your Ideal Client on Instagram

Instagram Growth & Strategy

Getting Client Reviews as a Real Estate Agent

Instagram Growth & Strategy

Confidently Navigating the NAR Settlement as a Real Estate Agent

Instagram Growth & Strategy

How We Build Trust on Instagram

Instagram Growth & Strategy

This is How I’d Increase Instagram Engagement in 2024

Instagram Growth & Strategy

5 ChatGPT Prompts to Create 30 Pieces of Content for Real Estate Agents

Instagram Growth & Strategy

The 2024 Guide to Instagram Reels for Real Estate Agents

Instagram Growth & Strategy

Instagram Content Strategy 2024 for Real Estate Agents

Instagram Growth & Strategy

Unlocking Success: Finding Your Ideal Real Estate Client

Instagram Growth & Strategy

Strategies for Attracting Potential Buyers and Sellers

Instagram Growth & Strategy

Real Estate Social Media Networks for 2024

Instagram Growth & Strategy

Real Estate Marketing Ideas for December

Instagram Growth & Strategy

The Power of Email Marketing in Real Estate

Instagram Growth & Strategy

Tailoring Real Estate Reels Strategies with Data-Driven Insights

Instagram Growth & Strategy

Realtors Guide To Reels Engagement, Reach, And Conversions

Instagram Growth & Strategy

Understanding Instagram Reels Analytics: A Comprehensive Guide Part 2

Instagram Growth & Strategy

Understanding Instagram Reels Analytics: A Comprehensive Guide Part 1

Instagram Growth & Strategy

Benefits of Using Instagram Reels for Realtors

Instagram Growth & Strategy

Just Sold Post Ideas for Real Estate Agents