Build a Landing Page as a Real Estate Agent

If Instagram closed its doors overnight, or you lost access to your account, would you have a way to get in touch with your audience? The truth is, no one owns their Instagram followers, so it’s important to build relationships outside of social media. Watch the step-by-step video or read along below to learn how to build a landing page as a real estate agent, set up an email campaign, and keep in touch with those hard-earned followers.

Pick a Valuable Freebie to Give Away

Start by choosing what content you’d like to giveaway as a “Freebie”. Members, use one of the Coffee & Contracts Printables as your free incentive. (Check out the Simply Selling Guide, the New Construction Guide or the Rent vs. Buy Guide)

1. Download the entire guide as a PDF

2. Download the cover page as a PNG

Once you have determined what your incentive will be, it’s time to create a landing page where your visitors can sign up for your email list. Your landing page should be optimized for conversion and designed to make it as easy as possible for visitors to sign up for your email list. By providing a valuable incentive and creating an effective landing page, you can start building a targeted email list that will help you grow your real estate business.

Create a Free Landing Page with CovertKit

We recommend creating your landing page on ConvertKit because you can create an unlimited number of landing pages and collect up to 1000 subscribers for free

1. Head over to ConvertKit

2. Create a free account

3. Click Landing Pages & Forms on the top band

4. Choose Create New

5. Choose Landing Page

6. Choose from a template (We usually filter to E-Book → and use the Siesta template)

Style Your Landing Page

Under General Styles, you can customize fonts, colors, and images

• Choose your brand fonts (or the ones that match closely)

• Incorporate your brand’s colors to the header background, content background, and box background by pasting your color hex numbers

• Upload a PNG of the cover of the marketing guide you’re featuring

• Update the header and description text to explain what the marketing guide is about

• Update the button text to include a Call-To-Action

Upload the Freebie & Draft the Email to Subscribers

• Choose Settings

• Under General, edit the success message to match what your freebie is about

• Under Domain Name update the page URL to describe what the free download is about

• Under Incentive

• Click Save > Save > Save & Publish

Customize the landing page URL

1. Navigate to Your Profile

2. Choose Account Settings 

3. Under the Account Info Tab, edit your desired domain under Account Domain

Voila! You’re well on your way to making lasting connections with your followers by capturing their emails on a landing page.  Let us know, did this answer your question: “how to build a landing page as a real estate agent“? Leave a comment below and let us know!