Real Estate Marketing Tips • November 29, 2023
Real Estate Marketing Tips

November 29, 2023

Build a Landing Page as a Real Estate Agent

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If Instagram closed its doors overnight, or you lost access to your account, would you have a way to get in touch with your audience? The truth is, no one owns their Instagram followers, so it’s important to build relationships outside of social media. Watch the step-by-step video or read along below to learn how to build a landing page as a real estate agent, set up an email campaign, and keep in touch with those hard-earned followers.

Pick a Valuable Freebie to Give Away

Start by choosing what content you’d like to giveaway as a “Freebie”. Members, use one of the Coffee & Contracts Printables as your free incentive. (Check out the Simply Selling Guide, the New Construction Guide or the Rent vs. Buy Guide)

  1. Download the entire guide as a PDF
  2. Download the cover page as a PNG

Once you have determined what your incentive will be, it’s time to create a landing page where your visitors can sign up for your email list. Your landing page should be optimized for conversion and designed to make it as easy as possible for visitors to sign up for your email list. By providing a valuable incentive and creating an effective landing page, you can start building a targeted email list that will help you grow your real estate business.

Create a Free Landing Page with CovertKit

We recommend creating your landing page on ConvertKit because you can create an unlimited number of landing pages and collect up to 1000 subscribers for free

  1. Head over to ConvertKit
  2. Create a free account
  3. Click Landing Pages & Forms on the top band
  4. Choose Create New
  5. Choose Landing Page
  6. Choose from a template (We usually filter to E-Book → and use the Siesta template)

Style Your Landing Page

Under General Styles, you can customize fonts, colors, and images

  • Choose your brand fonts (or the ones that match closely)
  • Incorporate your brand’s colors to the header background, content background, and box background by pasting your color hex numbers
  • Upload a PNG of the cover of the marketing guide you’re featuring
  • Update the header and description text to explain what the marketing guide is about
    • Header Text Example: “Download my Simply Selling Guide”.
    • Description Text Example: “This guide simplifies the selling process and answers all of your questions about listing your home”
  • Update the button text to include a Call-To-Action
    • Example: “Download it now” or “Download this guide”

Upload the Freebie & Draft the Email to Subscribers

  • Choose Settings
  • Under General, edit the success message to match what your freebie is about
  • Under Domain Name update the page URL to describe what the free download is about
  • Under Incentive
    • Check the box for Send Incentive Email 
    • Under the field “After confirming redirect to” select Download
    • Upload the guide as a PDF
    • Select Edit Email Contents
      • Edit the Subject Line text to describe the freebie, and include your name and brokerage. Example: “Simply Selling Guide – Haley Ingram Realtor”
      • Edit the body copy to describe the freebie. Example: “Thank you so much for your interest in the Simply Selling Guide. Please reach out if you have any questions about the guide or market”
      • Edit the button text and box color to match your brand. Example: “Click to download”
      • Unsubscribe & Address Disclaimer: Legally it is required to include an address in marketing emails of this kind and to give your subscriber the option to unsubscribe. You may update your address in account settings.
  • Click Save > Save > Save & Publish

Customize the landing page URL

  1. Navigate to Your Profile
  2. Choose Account Settings 
  3. Under the Account Info Tab, edit your desired domain under Account Domain

Voila! You’re well on your way to making lasting connections with your followers by capturing their emails on a landing page.  Let us know, did this answer your question: “how to build a landing page as a real estate agent“? Leave a comment below and let us know! 

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Claudia Bell

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