Agent Feature: Kate Fomina - Generating Leads in a Passion-based Facebook group

I am a wine collector, so I created a Russian-speaking wine group. I’m also part of a Russian-speaking girl community in Silicon Valley. I hadn’t found a Russian-speaking US facebook group that is about wine, so I created my own!

In the Russian speaking group I post about wine, although people know I am a Realtor. I also post announcements about my real estate webinars, or simply useful posts about real estate – like new laws, taxes, permits, or rent control in the area. Anything that is not direct sales. In the wine group – I only post wine-related stuff.

I get 2-3 leads weekly!

Pick something you love and are passionate about – something other than real estate. Be consistent! Engagement is the key! I love wine, so I can talk about it for hours. Every time I find a great bottle of wine, I share it there. Or a meme. Or some facts or just an interesting story.

I also do giveaways when we get new members. I have 850 members now, and will do another giveaway when we get to a 1,000. 

As for a Russian Speaking group, that doesn’t belong to me – I simply comment daily! This way people get to know me. 

I don’t do direct sales. Even if I have a listing, I post before/after staging and stories around it. I am very personable and people think of me as a friend!