7 Day Real Estate Marketing Checklist
There's a phrase we hear weekly: “I don’t event know where to start with my social media marketing.” Have you ever felt like this? 🙋🏼♀️ We get it. Marketing yourself consistently on Instagram can feel overwhelming and shrouded in mystery. But we’ve come with promising news: The C&C team has been chipping away at growing our own business on Instagram for the last 5 years. We've come a long way and have learned SO MUCH. Compiling our, we put together a checklist we’re willing to bet will elevate your social media marketing in ONE WEEK. Follow along for our 7 Day Real Estate Marketing Checklist. Let's go!
Monday - Day 1
Include these 3 keywords in your username or display name: your name, your city, and your job/industry (that includes: real estate, real estate agent or Realtor®).
Hop on video on your Instagram Stories and share your to-do list that day, showcase show-stopping or underpriced listings.
Tuesday - Day 2
- Post a “Best summer spots in [City Name]" carousel on your feed featuring your top picks for patios, shops, and bites.” Tag each location to boost reach and engagement.
- Engage with 3 neighborhood Instagram accounts (like a local coffee shop, yoga studio, or city event page). Leave thoughtful comments, share one of their posts to your Stories, and start positioning yourself as the neighborhood expert.
Wednesday - Day 3
Create a carousel post in Canva (or use a C&C template). Make sure the cover photo is a branding photo of you. Try an interesting local topic that will keep your audience swiping through the post. Example: “Where I take my friends when they visit [City Name]"
Next, practice good hashtag hygiene: Remember to use narrow hashtags like #tampabayrealestateagent instead of #tampa or #realestate. Broad, generic hashtags are how the bots will find your account and spam you with comments!
Schedule a preview of a hot new listing in a first-time buyer price range. Film videos touring the listing and upload the videos on Instagram Stories. Use the question sticker to ask if anyone wants more information.
Thursday - Day 4
Jump on a trend featuring a great relocation hook to target buyers who are day dreaming of moving. Members - find great options in our Trending Reels section on the dashboard.
Record a video on Instagram Stories of you flipping through one of your guides (like a seller guide). Use the question sticker to ask if anyone wants the free download. Send the person to your landing page to collect their contact information in exchange for the guide.
- Engage with 3 neighborhood Instagram accounts (like a local coffee shop, yoga studio, or city event page). Leave thoughtful comments, share one of their posts to your Stories, and start positioning yourself as the neighborhood expert.
Friday - Day 5
Create a carousel post in Canva (or use a C&C template)and make sure the cover photo is a branding photo of you. Try a storytelling style post that relates to your audience. Examples: "How my client almost left $10k at the closing table.., or,“How my clients got the house despite it already having 10 great offers..."
Post an Instagram story with the question sticker asking everyone what they're up to this weekend. Share their answers, especially if there are any local events.
Saturday - Day 6
Snap pictures AND videos of your weekend and save them to your camera roll, we recommend keeping your B-roll organized by saving them into albums
Grab a coffee at a local shop? Share it on stories and tag the local shop. Walking around the farmer's market? Share it on stories and tag the vendors
Make sure to get videos too, we're going to use these for tomorrow's assignment!
Last, find a local Instagram page. Make a genuine interaction with at least 5 new accounts that are commenting on their posts.
Sunday - Day 7
Gather the videos of your weekend and put them into a quick reel. The title will be "A weekend in [City]." Record a voiceover walking us through your weekend. For example, "On Friday we grabbed drinks at one of my favorite spots in Tampa, [Restaurant]. We got the [drinks] - so good! Saturday, we grabbed coffee and went for a walk around [trail]..."
Next, head over to an industry Facebook Group and answer at least 3 questions to network with other agents. (Members, go to the C&C Facebook Group for this!)
There you have it: our 7 Day Real Estate Marketing Checklist. These are our tried and tested tips for elevating your real estate marketing, growing your referrals, and generating leads on Instagram as a real estate agent.
So, what did you think? Did you learn something new in this article? We'd love to hear from you in the comments!
