ChatGPT Prompts for Real Estate Agents

We like to look at ChatGPT as our friendly marketing assistant. With some guidance, ChatGPT can be your best friend in terms of content ideas and inspiration.

After much trial and error, and fine tuning our approach, we are excited to share some ready to use ChatGPT prompts for real estate agents. Let's dive in!


Can you help me with a Lead Magnet carousel post?

ChatGPT can take the tedious research out of creating a local guide! Instead of spending hours finding the best recommendations and putting them into categories, ask Chat with this helpful prompt!

Background: l am a 27 year old female real estate agent in St. Pete, Florida.

Tone of Voice: My tone of voice is conversational, fun and friendly. I like the audience to feel like I'm telling them a story.

Format & Style:I want to create a carousel post featuring a variety of local summer activities in St. Pete, Florida. The title slide should have a curiosity-provoking hook that creates a sense of urgency or necessity in the audience. I want them to feel as if they're on the brink of missing out on some exclusive or valuable information. Then each slide should feature different activities like Patio dining, farmer's markets, walking trails, family-friendly activities, etc. Search the web for actual events happening May 2025 - August 2025. The call-to-action is my Free Summer Guide to St. Pete. My goal is that they want to download this guide for more information about St. Pete.

The Topic: Your Summer Bucket List in St. Pete

Results:


Now, can you help me write a strong hook for a listing preview reel?

Listing preview reels can help you showcase your latest listings while still keeping viewer interest, engagement, and helping you perform well in the algorithm! The key? A strong hook. Let's lean into ChatGPT to find some strong hook options.

Instructions: I'm looking to create an attention-grabbing hook that will cause viewers to stop scrolling and watch my reel. It should follow the current trends on Instagram.

Tone of Voice: The tone of voice I like to use is conversational, friendly, and relatable. I don't want it to seem too much like a headline, because that seems robotic and not personal. Write it in sentence format.

Guidelines: No more than 20 words in the hook. Please provide 5 options with a shocking statement, 5 options with an anecdote, 5 options with a question, and 5 options with a challenge.

Target Audience: Locals in St. Pete, Florida who own a home or are interested in buying a home.

Goal/Objective: To grab the audience's attention, provide value, and build trust.

Post topic: This reel will feature a starter home close to an elementary school. It has a huge backyard, cottage style architecture, and it's under $300,000

Results:


Next, can you help me write a monthly email newsletter?

ChatGPT can help you take the guesswork out of a monthly newsletter making it a valuable resource to your database! Ask Chat to pull local events, local market insights, and actionable tips.

Instructions: I need help crafting a value-packed monthly email newsetter for my email database. The newsletter should be engaging, providing local events, real estate market insights around St. Pete, Florida, and feature 2-3 homes for sale in the St. Pete, Florida area.

Tone of Voice: The tone should be friendly, professional, and fun. This should feel like a friend checking in with fun updates and information and less like a corporate newsletter.

Structure: Please provide information for the following categories:

  1. A personality filled intro talking about the start of the month and a sneak peek into my plans for the month.

  2. 3 local activities happening this month in St. Pete, Florida. Let's have it be one family friendly event, one local restaurant, and one night-time entertainment event.

  3. Give a short insight into the real estate market in St. Pete, Florida. Talk about whether it's a buyer's or seller's market.

  4. Pull 2-3 homes for sale at different price points in the St. Pete, Florida area.

  5. Write a closing message that's fun, talking about looking forward to what's in store that month, and include a CTA that encourages people to reach out if they have questions or just want to chat.

Guidelines: Title: No more than 60 characters.Introductory paragraph: Between 60-100 words. Content under each subheading: 200-300 words. Conclusion: 100-150 words.

Subject Line: Create a high-performing subject line that will increase email opens with my database.

Goal/Objective: The goal is to create a valuable monthly newsletter that works as a monthly update to my email database. It should include links to relevant information in increase the click rate. It should establish trust, credibility, and encourage readers to consider using the agent's services for their real estate needs.

Results:


There you have it! 3 killer ChatGPT prompts for real estate agents.

What other ChatGPT prompts for real estate agents would you like to see? Let us know in the comments below!

For more real estate marketing inspiration visit our Instagram page: @coffeecontracts. Interested in taking it a step further?

Join the Coffee & Contracts membership to access our tools, templates, and trainings created for modern real estate agents.

Claudia Bell

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